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DRIVE YOUR BRAND
THE NEW SOCIAL MEDIA AND VIRTUAL MARKETING
William J. PaolilloConsultant & Business Strategist
Renee Sacks,Ph.D.
President, Sacks Communications, Inc.Executive Director, Women Builders Council
Part 1: Social Media
Part 2: The Social Revolution
Part 3: Some Practical Applications: Linkedin Workshop
HERE’S THE PLAN
YOUR QUESTIONS
THE SOCIAL MEDIA REVOLUTION
http://www.youtube.com/watch?v=sIFYPQjYhv8
Click on the image above to play
Is Social Media a Fad?or
The Biggest Shift since the Industrial Revolution?
Social Media
Digital Reputation
Ben Franklin, said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”
Bill Paolillo says, “Today, before someone will do business with you they check out you and your company on the web.”
Renee Sacks says, “Today, anything you do –good or bad – follows you, always.”
The Power of Social Media
Instant Messages
ScanSource, Inc.
15-20+ Million Unique Users (U.S.)1,882% Growth
Exponential Messages
4,300 43,860
@BillPaolillo
@ReneeSacks
@themarketer
@RonWorth
@contractor
@architect
@engineer
More than 100 Million videos played daily100,000 New videos added
60+ Million Members with expectations to reach a Billion2010 Revenue: $200+ Million
YOUR QUESTIONS
STRATEGIC SOCIAL MEDIA
Social Media Communication Tools
• The Next Generation of Websites• Email Communications
(e-blasts, e-alerts, e-letters)• Internet Broadcast• E-Books • Page Turner Technology
The Evolving Web
Web 1.0Web 2.0Web 3.0
Sacks CommunicationsThe Conference Center
Quality Building ServicesHellman Electric
Navigating Opportunities
NEW MARKETING TECHNOLOGIES
“I have 1990 printed brochures in a box”“I have 1990 envelopes in a box”
New electronic page turners and e-book formats are replacing print brochures
Hellman ElectricMBI
SciameQuality Building ServicesGroundbreaking Women
The New BrochureTurn The Page - ONLINE
NEW MARKETING TECHNOLOGIES
Online newsletters, e-alerts and other news communicate more than information.• The medium is the message.• You are instantly a known-firm.• You have authority and expertise.• You have information others need.• You are interested in your clients and what they
need to know. Zetlin & De Chiara NECA NY Green
WBC FYI NECA New York E-Alert
Newsletters, News Alerts,White Papers and other Smart Communications
NEW MARKETING TECHNOLOGIES
New internet broadcast formats• Firm introductions• New product and service launches• Training and education
Energy Forum Buildsafe Conference
I am a Groundbreaking Woman Groundbreaking Women Impact Movie
One-on-One Lecture Series QBS Corporate Training Video
Corporate Responsibility
Internet Broadcast FormatsIf They Could See You Now!
• Monitor and stay up to date on Social Media• Monitor your online reputation• Establish employee policies• Train employees• Update your website and social media accounts
One of the best policies is from Coca-Cola. It isn't just a policy, rather, it guides behavior. It can be downloaded from:
.
Your Social Media Policy
YOUR QUESTIONS
SOME PRACTICAL APPLICATIONS:
LINKEDIN WORKSHOP
1. Profile – Your Personal Brand in Google
2. Websites – How to build your page-rank
3. Summary – Your Promise to Deliver
4. Applications – Slideshow Presentation
5. Group Diving – Create a Group
6. Be an Expert – Answer Questions
LinkedIn Profile Tune Up
YOUR QUESTIONS
NOW IT’S YOUR TURN TO
TALK TO US
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