social media 2.0 crash course

Social Media Crash Course

Goals1) Today’s landscape

2) Who are the players?3) Tools you can use

The Landscape

40 millionactive on social networks

Fastest Growing

Twitter - 343%

Tagged - 330%

Ning - 251%

LinkedIn - 193%

Last.fm - 121%

Facebook - 116%

Source: Nielsen Online Press Release, 9/2008

Most Popular in 2008

Blogger - 222 millionFacebook - 200 millionMySpace - 126 millionWordpress - 114 millionWindows Live Spaces - 87 millionYahoo Geocities - 69 millionFlickr - 64 millionhi5 - 58 millionOrkut - 46 millionSix Apart - 46 million

Source: comScore

276%

growth of Facebook profiles created by 35-54 year olds in the

last 6 months

193%

growth of Facebook profiles created by 55+ year olds in the

last 6 months

$46,893,000

Amount Obama’s YouTube video views during election are worth if

they’d been put on television

The players & tools

Facebook

Facebook

Profiles - Individuals

Groups - Grassroots

Causes - Non-Profit

Pages - Public Orgs/Businesses

FacebookFacebook Ads: A Microtargeting

dream

Facebook

Facebook Applications

Twitter

What the heck is it?

Twitter

Share what you’re interested in

TwitterWho is participating?

Every day peopleNewspapersBusinessesNon-ProfitsElected Officials

TwitterWho is participating?

TwitterSome tools to help

LinkedIn

LinkedInSocial Network for business people

YouTube/Flickr

del.icio.us/FriendFeed/Feed Readers

del.icio.us

Social Bookmarking

FriendFeed

Social Media Aggregator

Feed Readers

Keep Track of Site Updates

Questions?

dcigroup.com/socialmedia * @katieharbath