social media 1/3
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INTRODUCTION TO SOCIAL MEDIA . 1Brenau University
School of Business and Mass Communication
Presenters:Julia Clay Kristina Rhoades
The Social Media Revolution
How many people do you know joining the movement?
A Site For Everyone
First You Have To Know Yourself
• What is true about your organization?• What do others think they know about your
organization?• What are they not telling you?• You must have answers to these questions
before you embark on a social media campaign.
PERCEPTION IS REALITY
Who Is Here Today
The BASICS
• User-friendly ID (handle)• Profile • Picture• Followers• Postings
Quick Tips For Getting Started
• Don’t Claim to be an Expert if You’re Not• Maintain a Consistent Community (identity
across platforms)• What value can you offer followers?• Don’t be overwhelmed- social media is like a
river…
Next Steps…
• Consider all of your target audiences• Remember that your clients are NOT your
only audience members.• Who are some other groups that you may
want to target?
Consider Current Trends
• Why is trending important?• Keep up with trends through:
• Twitscoop• Whatthetrend.com• @tweetingtrends• Local vs. Global trends
Who & How To Follow
• Follow Relevant People• Follow Clients• Follow Volunteers• Follow People You Want to Follow You (i.e.
Donors. Local Politicians, etc.)• Follow Media• Follow Organizations in Your Field• Follow Friday???
Good People To Follow: ON SOCIAL MEDIA
• @mashable• @goodsocial• @bloggingtipscom• @jeffbullas• @steveology• @smmguide• @flipbooks• @buzzedition
• @trendtracker• @askaaronlee• @linkedinqueen• @tbsocialmedia• @greattwittips• @twitter_tips• @socialnetdaily• @howellmarketing
Other Non-Profits: USING SOCIAL MEDIA
• The 1010 Project• The American Cancer
Society• American Red Cross• Greenpeace• Create the Good• ONE• The Humane Society
of the US
• Livestrong• Leukemia and
Lymphoma Society• National Peace Corps
Assn• National Wildlife
Federation• Share Our Strength
Wake-Up & Smell The Search
• Search (search.twitter.com):• Your Name• Your Organization• Your Service• Your Cause• Your Competition
• Read:• Star Important Items
• Trending Topics
Resources
• Twitter Book• The Social Media Bible• Naked Conversations• Now Is Gone• Twitterville• Mashable.com• Alltop.com
Homework For Session . 2
• Set up an account on Twitter and a fanpage on Facebook if you haven’t already
• Create a user name, bio, and post a picture• Follow/ Befriend at least10 relevant people/ organizations• See what/ how those are posting• Search & see what others are saying about you• Be prepared to share what you learn over the next week.• Do not worry about creating a full marketing plan or even
posting this week. Remember to LISTEN first!
THANK YOU!
Please complete a survey before leaving today.
See you for Session . 2
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