social media 104: how to turn facebook fans into customers
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Social Media 104: How to Turn Fans Into Customers
Michelle Hummel CEO of…
Thanks for joining me today!
•Web Media Expert: Social Media Agency
•Like Social Media: Business Directory & Ranking Tool
•Send Social Media: Social Media Management Dashboard
•Social Media Matcher: Social Media Applications Directory
•Web Media University: Social Media Training and Certification
COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel
The Future of the Internet is Social
Google+“Google+ invites were being
sold on eBay for up to $27 each!”
Players may change but you MUST learn how to adjust
Start now or you will be behind by your competitors
Why Social Media?
How do you keep up with social media trends?
2nd most visited website750,000,000 users
worldwide57% female 47% maleFastest growing
demographic 35+
The Big Players – Facebook
Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde
30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc.
3.5 million events created each month
1.5 million local businesses have Facebook fan pages
Facebook Content Review
Do you have a Facebook Fan Page?
3rd most visited website35 hours of video footage is
uploaded to the site ever minute
Demographic is 18-54 Millions of clips are marked
as “favorite” Millions of people subscribe
to channels every day
The Big Players – YouTube
Do you have a YouTube Channel? Credits: Amodiovaleria Verde
9th most visited website 80% of Twitter usage is
outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience
The average number of tweets per hour is around 1.3m
The Big Players - Twitter
Source: Socialnomics author Erik Qualman
Do you have a Personal and/or Business Twitter?
13th most visited website 101 Million Members
Worldwide41.1% female and 58.9%
maleFastest growing
demographic 35+80% of companies are using
LinkedIn to find employees
The Big Players - LinkedIn
Credits: Amodiovaleria Verde
How do use LinkedIn to benefit your company?
Officially launched on May 2003
Operates in over 200 countriesOver 52% of LinkedIn
members are located outside of the US
Used by 69 of the Fortune 100 companies
More than 1 Million companies have LinkedIn Company Pages
LinkedIn Facts
Credits: Amodiovaleria Verde
Blog should be part of your website
Drive traffic with original content
Content is critical even more now with Google+
WordPress is one of the best blogging platforms
Do You Have a Social Media Hub?
Do you have a Blog? Does it live on your website?
Fresh Content, you must be writing and posting new blogs for SEO
Social Content, you must be providing interesting content others will enjoy and share
Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?
Is your site “Social Media Friendly”?
Is your content easily shareable?
The most popular CMS in use today
Powering nearly 8.5% of all websites
10,000+ plugins available100+ million total plugins
downloaded13+ million total downloads of
WordPress at a rate of approx. 2 per second
WordPress Fun Facts
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony People
Who is using WordPress?
How Can I Turn My Fans Into Customers ?
Ask Them Questions
“What’s the best experience you’ve had in one of our locations?” “How can we make our service better?” “What’s your favorite product of ours?”
Automate these questionsRespond quickly
Online ResourcesSendSocialMedia.com
Do you ask questions about your services?
Offer E-Commerce
“Social Commerce” is the hot new term
Many businesses are selling their services on Facebook
Customer can share, like and stay on Facebook to make their purchase
Online ResourcePayvment E-commerce
Have you seen a company sell on Facebook?
Turn Your Coupons Into a Game
After fans “liked” the page they were presented with an instant surprise coupon: 10-20% off or free shipping
Turned a standard coupon into something fun
Results: 1,000’s of new fans, 7k+ sales in one day and 20% of these sales were from new customers
Have you ever received a coupon offer like this?
Drive Store Traffic With a Giveaway
After the “like” fans received a free voucher for chocolate dipped strawberries
Required a trip to the store to redeem
Results: 170k+ new fans, doubled sales & promoted new location
Have you ever received a coupon offer like this?
$500 Giveaway Creative Sweepstakes
Asked entrants to put together and submit a “list” of what they would buy if they won the $500
Results: Encouraged thousands of people to not only visit the website but to create a list of their favorite items which in turn encouraged many consumers to buy
Can you offer a giveaway like this?
Lucky Coupons
Jamba offered “Feel Good Bucks” print off and redeem at the store worth anywhere from $1 off up to cash prizes of $10,000!
Results: Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores
PPC Ad & Landing Page Technique
“Your Song in a Movie” Contest on Facebook
Facebook Reveal Tab Landing Pages
Before the “like” After the “like”
Sweepstakes With Coupon Offer
100 customers won a $500 shopping spree
Every entrant was also offered $1 off coupon for filling out the entry form
Results: Encouraged users to interact with the fanpage and drove them to the store to buy products
Can you offer a coupon like this?
Create Auto-responder Salesman
Automate a special offer to your fans, followers and/or subscribers
Link it to a secret page on your website where they can make this special purchase
Online ResourceSendSocialMedia.com
Do you use auto-responders?
Fans Only Timely Offers
Announce you will be picking a random day for an exclusive unbelievable “fans only” offer
Announce the sale and give them 1 hour to make the purchase
They will share your page with their friends to win
Limiting the time and quantity creates a sense of urgency
What is your unbelievable offer?
Marketing Quotes To Promote Services
Seek out inspirational quotes that prove the worth of your products or services
Automate these posts throughout your social networks
Create interest in your content and link to product pages
How can you generate interest with headlines?
Takeaways
What product or service can you giveaway?
Do you have an email database to collect these leads?
How many leads would make this a success?
Keys to Success
Offer Unique Prizes – ask yourself, would you like to win what you are giving away?
Sorry you didn’t win – but here is a voucher for 50% off for a limited time!
Be sure you are collecting leads through a signup form
Continuing Education
Introducing WebMediaUniversity.com
Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification
Special Limited Time Offer
*First 5 WMU members get the following
FREE Copy of Social Media Case Studies Book $24.99
LinkedIn, YouTube or Facebook Optimization $300
Total Value = $300+ FREE
*Be sure to signup for this offer before you leave!
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-204-9324
michelle@webmediauniversity.com
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