social media 101 strategy and connecting the dots

©Dorien Morin-van Dam 1

Social Media

Planning StrategyConnecting The Dots

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WELCOME!

Intro

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Which Platforms?

(Local) Small Businesses

We recommend:Facebook PageTwitterLinkedIn to start with.

Overview

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For Artist & Musicians

consider adding:

YouTubePinterest

Overview

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For Brick & Mortar Business

consider adding:

FourSquareGoogle Places

Yelp

Overview

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Before You Design Your Social Media Strategy

5 things to consider…

Overview

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1. Social Media Is A Force Multiplier

 Instead of thinking in terms of new goals, which a social media strategy would be used to reach, think in terms of how you can use social media, alongside your other marketing efforts, to reach your current business goals.

Overview

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2. Never Let Tactics Dictate Strategy

The Difference Between Strategy and Tactics

• Tactics are the day-to-day activities that are repeatable and clear-cut, they are comprised of the basic components that execute the actually strategy. (Facebook, email, print advertising)

• Strategy is the big picture, it’s the overall plan, comprised of tactics, that gives direction towards meeting goals and objectives.

Overview

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3. Think Laterally

With social media you are able to influence the conversation, the lateral communication that is happening between people in different social channels. So, when designing your strategy always think in terms of how you can get people to talk in a positive manner about your business.

Overview

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4. Connect With Social Projects You do this by becoming part of the

community, a contributor that adds to the overall enjoyment of the social project. If you live in a college town, maybe it’s the local football team, live in a family friendly city, maybe it’s education, it could even be a local charity or fishing, the ideas really are limitless. 

Overview

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5. Don’t Go At It Alone

 The Strategic Response Team should be

comprised of at least one person from each department in your organization, including office staff. The reasons are plenty, but the most important reason is creativity. The creativity of the group will always be better than the creativity of the individual.

Overview

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Planning Strategy

Strategy

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Before You Plan

You Need to Know These 3 Things

Strategy

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#1 Everyone Must Work Together

‘Until you start collaborating internally as a team, you will not succeed in social

media’*Marketing, IT, Sales, Employees etc.

Strategy

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#2 Top Management Must Be On Board

‘Social media integration is bound to meet huge resistance until top

management says it’s OK to spend time and money to integrate it into the

company’s marketing and culture.’

Strategy

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#3 Don’t Expect Overnight Success

‘Smart companies look at the long-term. Once you have created the social media

community, listen to it and work to serve its needs. Doing so will help build

customer trust and loyalty.’

Strategy

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Start with Goals

More Sales

More Clients

More Business

More $$$

Strategy

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MORE ENGAGEMENT

on your Fan Page

Example of a Strategy

Strategy

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DRIVE TRAFFIC

to your website

Example of a Strategy

Strategy

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Planning

Social Media AuditContent

DevelopmentSocial Media

Strategic PlanTie in with

Business Plan

Strategy

ALL are needed to succeed.

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Self Audit

http://moreinmedia.com/social-media-self-audit-template/

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CONTENT DEVELOPMENT

What do I want to say on

FacebookTwitterLinkedIn

Strategy

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Content Focus

Who is your target audience?

Which key words should you use?

What do you want to be known for?

Strategy

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Why do I need different content on each platform?

VarietyMedia FunctionsAudience

Content PlanningStrategy

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Benefits of Planning

Get more Done/Time Saver

Strategy

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Benefits of Planning

Defined plan to follow.

Strategy

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Benefits of Planning

No duplicate posts/actions.

Strategy

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Easy to delegate tasks.

Strategy

Benefits of Planning

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Benefits of Planning

(Better) Analysis

Strategy

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Benefits of Planning

Monitoring

Strategy

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Content Optimization

Goals & Objectives Planning

Execution Analysis & Monitoring

Adjusting

Strategy

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Social Media AuditStrategy

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ExecutionDoing it!

Make a PLAN

Execution

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Social Media Connecting

Convert current mailing list and current customers to on-line friends and fans

Execution

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Social Media Networking

Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn and Facebook Groups.

Execution

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Social Media Fame

Add value by writing a blog in your ‘niche’ and linking to all your social media platforms

Execution

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SEOSearch Engine Optimization

“Do You Want To Be Found?”

Execution

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Use Key WordsExecution

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Use Your ProfilesExecution

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Like-Share-Post

Best advice ever

Clicking ‘like’ is free.Posting is free.Sharing is free.

Execution

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Like-Share-Post

Share posts of those you respect, like, or want to connect with.

Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc.

Execution

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Conclusion

Options Available To Small Business Owners:

DIY

Investment: Time, To Learn Social Media MarketingTime, To Execute Social Media StrategyMinimal $

Execution

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Options Available To Small Business Owners:

OutsourcingInvestment:

Consulting Fees $$Project Fees $$$Management Fees $$$$

Conclusion

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Resource for Social Media Updates

www.MoreInMedia.comwww.honmb.com

Execution