social media 101 recruiter training - february 2014

Social Recruiting 1.0 An Introduction To Social Media

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“The value of being connected and transparent is so high that the road bumps of privacy issues are much lower in actual experience than people’s fears.”

Reid Hoffman - Founder, LinkedIn

“What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter not as a social network, but it's an information network. It tells people what they care about as it is happening in the world.” ~ Evan Williams, Co-Founder

A “micro-blogging” platform !Limited to 140 characters !645M+ active users !76% access via mobile !2B+ “tweets” per month !500M tweets per day !5,700 tweets every second

What Is Twitter?

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For personal reasons, such as … !Your (crazy) friends rave about it You have hobbies and outside interests You’d like to expand your network You seek a faster source of breaking news

!For professional reasons, such as …

!You’d like to meet interesting HR professionals You have best practices to share You’re seeking answers to questions Access to content, webinars, conferences, etc. Building your personal brand

…. ask yourself why you’re joining?

Before You Get Started…

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Step 1: Create your account !Step 2: Determine your name (i.e. twitter handle)

Pro Tip: Keep it short. Make it memorable You have 160 characters to include anything you’d like. Think of your bio as your Twitter resume

!!!!!!!!!!Step 3: Watch & learn. Don’t feel obligated to jump right in and

tweet.

Setting Up Your Account

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Mention: @[username] This is how you communicate directly with someone on Twitter It’s also how you see who’s been communicating with you

!!!Reply

Used to respond to an individual user’s tweets Simply click on the “Reply” button available after each tweet

!!!!Direct Messages (DM)

The private messaging platform of Twitter (not searchable) Only effective if both parties are following one another Referred to as “DM” or “DMing” someone

!!!Retweets

Used when you’d like to share someone’s tweet to your followers

The Basics

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Hashtags !A method of tagging a concept, theme

or event within a tweet, #[hashtag] !Conferences, Hashtags are a

great way to learn what’s being discussed/shared at any conference (i.e. the SHRM conference hashtag was “#SHRM13”)

!If clicked on, triggers a Twitter search

for all tweets containing that hashtag

Commonly used to drive community, affinity and collaboration

!Lists

!A means of organizing followers If clicked on, only shows the tweets for

those users Best way to follow hashtags, groups of

people on Twitter (i.e. SpaceX Staff), etc

Twitter 201

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Search & Sourcing

Use Klout to identify influencers

!Use hashtags to search content

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Be Authentic There is only one you so let yourself shine Attempt to achieve a balance between the

personal and professional Like email, tweets can be misinterpreted

without context. Be mindful of what you share and how it could be interpreted.

!Followers

Don’t feel obliged to follow everyone who follows you

Seek a balance in your following-to-follower ratio

Don’t be afraid to “unfollow” someone (for any reason)

!Take It Offline

Networking is a HUGE value of Twitter Locate fellow HR pros in your area Attend a Tweetup (local meetups , usually

at conferences/etc)

Networking Value

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LinkedInOver 259 million individual members and

over 2 million company pages !Every single Fortune 500 company has an

executive with a Linkedin profile !Over 80% of companies use Linkedin to

search or source for job candidates !38% visitors via mobile !Use ‘LinkedIn Today’ for industry articles &

info !Share business related articles &

information !Join Groups to network & learn about topics !Promote SpaceX !Update your profile, job seekers will be

researching us !Build you professional network

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Facebook1.19B+ global users !Users share 2.5B pieces of content each day !95% users login daily !If Facebook were a country, it would be 3rd largest in world !73% access through their mobile device !Average user has 130 confirmed friends !Tremendous potential for employment branding and job marketing/referrals

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FREE platform to create personalized homepage

!Link all your social

profiles !Provides analytics on visitors/clicks

about.me

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Quora !Foursquare !Instagram !Google+ !Pinterest !Many more

Other SM Platforms

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Recruiting, Sourcing & Networking !Seek Peer Advice and Review !Track Analysts, Pundits and Thought Leaders !Identify Local, National and Virtual Events !Build (and Monitor) Your Employer Brand !Access Surveys, Research and Benchmarks !Share Best Practices and Successes !Embrace New Industry Voices !Build your personal brand !Enjoy Free [Everything]!

Benefits for HR Pros

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If the prior slides didn’t convince you here’s a case study. This was originally built on 3 other presentations, which were shared by HR connections…within 1 hour of my ask for input. Social Media allows easy and efficient access to knowledge you may not possess. Social Media works…

Why Use Social Media?

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Questions?

Lars Schmidt!Founder, Amplify Talent lars@amplifytalent.com @ThisIsLars

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