social media 101 no kid hungry, social media, and you
Post on 20-Jan-2016
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Social Media 101
No Kid Hungry, Social Media, and You
THE POWER OF SOCIAL MEDIA
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The Power of Social Media
Social Media gives you the ability to:• Market your organization, and the services you provide (for free)• Engage your network in the work you’re doing • Connect with others in your community• Provide opportunities to take action online
The Power of Social Media
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Building and Engaging Your Community
So you’ve launched your social media accounts – now how do you get followers?
• Connect with others in your community• Partner Organizations• Volunteers• Donors• Local Businesses• Elected Officials• Community Leaders
• Engage with your network• Reply to tweets, comments, new followers, etc.
• Join conversations• Find and participate in ongoing conversations using related hashtags.
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The Power of Social Media
Activating Your Network
Offline relationships can drive online success:• Have partner organizations alert their networks to your account• Encourage volunteers to post about their experience• Ask local business, community organizations, or leaders to send your messaging
on to their following
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The Power of Social Media
Example of activating your communityNo Kid Hungry Social Council
• Group of committed #NoKidHungry advocates
• Extensive social media followings, either in their communities or nationwide
• We work with them in advance of projects or events to line up their social media support
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The Power of Social Media
Telling Your Story
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The Power of Social Media
Strengthening Your Relationships
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The Power of Social Media
Engaging Your Network
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The Power of Social Media
Driving Action
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•Be Responsible
•Be Yourself
•Maintain a Consistent Voice
•Contribute to the Community
Rules of Thumb
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• ‘Tag’ conversation topics across the platform• Searchable and trackable• Can be used to be funny or sarcastic as well• Using consistent hashtags on your messaging allows you to build a
community around conversation topics – i.e. #NoKidHungry, #SchoolBreakfast, #SummerMeals, etc.
#Hashtags
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#SummerMeals
#TeamNKH #SchoolBreakfast#NoKidHungry
#PoweredByBreakfast
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The more you tweet meaningful content, the more engagement you’ll get. 4-5 tweets per day is a good number to shoot for.
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•Engage Community
•Inspire Network
•Build Movement
Goals
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• Content is key
• Quality over Quantity• 5-10 posts per week
• Images, videos, and links are the most effective ways to reach people
Rules of Thumb
OTHER PLATFORMS
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Other Platforms
Instagram• Photos only• Harder to engage
directly with community
• Good to have from a brand completeness perspective
Tumblr• Microblog• Popular with
young audiences• Combination of
text and visual posts work best
Pinterest• Very visual• Difficult to directly
interact with other users
• Tips and Recipes most successful
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