social media 101: is it really worth the hype

David LivelySocial

Media 101

Is it really worth the

hype?

YES

How?

What

do

you

want

to

DO?

How does it end?

Gruntwork

Groundwork

1

What does your

customer do

online?

INFORMATION

COMMUNICATION

EXPRESSION

CONNECTION

Why?

Are you leading the pack?

Or are you following the crowd?

What’s the buzz?

Resources

T E C H N O L O G Y

Time

Money

Training

Skill

2Auditing

Are

youallin?

Barriers

Time

Commitment

Evolution or Revolution?

Before you come out of the closet…

•Training•Expectations•Implementation

3Goal

s

Quantity

Quality

Who do you want to reach?

•Current Customers•New Customers•Staff

What do you want them to do?

Now that you can talk

to the world…

what in the world are

you going to say?

NO self promotion

Thought leadership

Tips and Trends

Living with your product

Etiquette

Measure success

Tools

Time

Technology

Talent

Data

4

Time

Money

Technology-Spending

People-Spending

Who will lead?

Payoff

Financial Flexibility

Curre

nt Ad

Budget

Current Customer Service Budget

Current Store Operations Budget

When it hits the fan…

Refocus

Retrain

Higher Education 5

Any SM geeks out there?

Expectations

Skeptics

Fears

Not knowing what to say…

…not knowing when to say it.

Technophobia

Fear of being stranded

Setting Policy

Details, details

What must be said

What must NEVER be said

Code of Conduct

Use of company time and tools

Empowered

Protect yourself

One shot, one opportunity

6

What do you see?

Imitate

Avoid

Differentiate

What do you want Ms. Jones to think?

You talk…

But do you listen?

Integration

Evaluation

7

Workflow

Workforce

Assumptions

Media

People

Communication

Who do you like?

Are you surprised?

So, what?

Get out of the way

Tracking