social media 101 - alumni senate 2010

SOCIAL MEDIA 101How to Get Started on Facebook

Alumni Senate | April 16, 2010

AGENDA

Overview of social media Primer on Facebook Social media’s role in your communications Facebook best practices Setting up a Facebook group Marketing events through Facebook How to get your first 25 members Q&A

WHAT IS SOCIAL MEDIA

Back in day, media was fed to us.Flickr CC @abbybatchelder

WHAT IS SOCIAL MEDIA

Slides 3–6: Don Schindler to fill in

Pick what we want.Make what we want.Share what we want.

Flickr CC @Masahiro Ihara

WHAT IS SOCIAL MEDIA

Image by @scottyhendo

WHAT IS SOCIAL MEDIA

Image by @scottyhendo

WHAT IS SOCIAL MEDIAUsers desire it.Users expect it.Users demand it.

Flickr CC @Ⅿeagan

COMMUNICATIONS CHANNELS

Social Media

Website

Newsletters

Direct Mail Broadcast Email

alumni.nd.edu

nd.edu

Alum publications

University social media

BENEFITS OF FACEBOOK

Convenient way to reach your target audience Allows you to publicize events Can obtain feedback from your constituents It’s cost-effective and easy

CLUBS, CLASSES AND ALUMNI GROUPS ON FACEBOOK

ND Clubs91 clubs have Facebook groups; 6,200 total members

ND ClassesAbout 25 class-related Facebook groups

ND GroupsEach of our minority alumni networks has a Facebook group

BEST PRACTICE #1

Facebook Group (vs. a page)

BEST PRACTICE #2

Accessibility: Global group, straightforward name and logo

BEST PRACTICE #3

Fresh Content: Events, photos, links

BEST PRACTICE #4

Multiple Administrators

BEST PRACTICE #5

Promote Your Group

BEST PRACTICE #6

Timely responses

SETTING UP A FACEBOOK GROUP

MARKETING EVENTS THROUGH FACEBOOK

Create positive social pressure Use RSVP feature Update event if details change

HOW TO GET YOUR FIRST 25 MEMBERS Send broadcast email to your constituents Include link on your website Write an article for your newsletter Promote the group at your events Get all of your officers/board members/committee

chairs to join

QUESTIONS

CONTACT US

Garrett Kuk garrettkuk@gmail.com

Don Schindler don.schindler@nd.edu

Josh Stowe josh.stowe@nd.edu