social media 101
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social media 101
andrew cherwenkaapril 2009
“great advertisements” by weblover
“what’s next in marketing and advertising” by paul isakson
“fantastic pictures” by meisterjoker
social what?
social what?
social what?
social what?
social networks
social networks
user generated content
social bookmarking
wikisviews
photo sharing
blogs
events
livecasting dialogue
product reviews
microblogsvideos
online gaming
q&a
art
game sharing
music sharing
threads
opinionspodcasts
forums audio sharing
voteslinks
aggregators
wall posts
RSS
social media
building your brand through UGC
social media marketing
what is twitter?
The Daily Show with Jon Stewart. March 2nd, 2009
The Daily Show with Jon Stewart. March 2nd, 2009
what is twitter?
“For the uninitiated, here’s how twitter works ...
“For the uninitiated, here’s how twitter works …
I have no f***ing idea.”
The Daily Show with Jon Stewart. March 2nd, 2009
what is twitter?
who’s twittering?
From a Member of Congress while attending President Obama’s address.
MSNBC. February 24th, 2009
celebrity twittering
Charlie Villaneuva, power forward, with the NBA’s Milwaukee Bucks.
celebrity twittering
Villanueva’s famous halftime tweet …
celebrity twittering
… his inside scoop on the return of UCONN’s head coach …
celebrity twittering
… and his heartfelt public apology.
celebrity twittering
9,640 search results for “In da locker room, snuck to post my twitt”
celebrity twittering
Mark Cuban, owner of the NBA’s Dallas Mavericks
celebrity twittering
Trashing the ref, tweet #1
celebrity twittering
Trashing the ref, tweet #2
celebrity twittering
The result.
celebrity twittering
The insight.
celebrity twittering
Twitter connections.
New York Times, March 27, 2009.
celebrity twittering
who else is twittering?
who else is twittering?
who else is twittering?
who else is twittering?
who else is twittering?
personal use
personal use
personal use
personal use
brand use
brand use
brand use
personal use
personal use
personal use
personal use
photo sharing
(5 minutes after posting …)
photo sharing
groups
groups
discussions
There are 84 web communications meetups within 5 miles of my office …
networking
networking
… and 8 within 5 miles of this conference centre.
Case Study
“I need business cards.”
Marta Z. Kagan, “What The F is Social Media”
Marta Z. Kagan, “What The F is Social Media”
the road to 200 million
2004.
New York Times, March 29, 2009.
the road to 200 million
2005.
New York Times, March 29, 2009.
the road to 200 million
2006.
New York Times, March 29, 2009.
the road to 200 million
2007.
New York Times, March 29, 2009.
the road to 200 million
2008.
New York Times, March 29, 2009.
filtering the noise
filtering the noise
tracking
tracking
Case Study
“We need a painting by a local artist.”
Background research: is she legit?
Her website …
Her website …
Her link to MySpace …
Her MySpace page …
Demo of her work …
The result …
Success Stories
powerWISE.ca
2,578 energy conservationists
powerWISE.ca
426 conservation tips
MyCineplex.com
34,000 movie buffs
Mattel private network500 moms. Sales up 6% after toy recalls.
Kevin Harvick, Nascar driverhundreds of mentions on Twitter in 5 days.
RachaelRayShow.com
800,000+ show fans
RachaelRayShow.com4,409 topics. 15,759 posts. 4,964 photos.
nike.com/nikeplus
6,765 challenges. 180,987,080 kms.
lancerevolution.ca49,657 facebook fans. 2.1M youtube views.
249 flickr fan photos. At least 1 meet-up.
National Instruments110,000 members. 46% of all support
questions answered by community.
MyStarbucksIdea.com75,000 ideas suggested. New products and
service ideas implemented.
my.barackobama.com2 million profiles. 35,000 volunteer groups.
400,000 blog posts. 200,000 offline events.
andrew cherwenka | vp biz dev
632 w 28th st, 8th flr | new york, NY | 10001
office 212.607.8045 | cell 917.608.5898
250 the esplanade | toronto, canada | m5a 1j2
office 416.601.1999
acherwenka@trapeze.com
Twitter: @andrewcherwenka
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