social media 101

Social media 101

with Emma McCleary from Ideas Shop

Why have you chosen this workshop?

My aims and outcomes

• You’ll know what to do before starting a social media

campaign or project

• To give you a broad overview of some of the most

popular social media tools

• To ensure you understand what each tool does

• You’ll leave with a social media plan

• My presentation will be made available

• Contact details for when you get stuck

Social media is about being social and about having a conversation

Social media:

• Always happens online

• Is usually free

• Requires maintenance

• Needs a username and password for each application

What scares you most about social

media?

worksheet

Your social media plan is your guide to success

Developing your social media plan: a guide to success

The aim of your project.

Tools for success: SMART(Specific Measurable Attainable Realistic Timely)

Three-four key messages about your project

Target audiences – who are they? Ages? Location? Ethnicity?

Who else can help you with your project?

Developing your social media plan: a guide to success

What are your restrictions?

Are there risks? How will you overcome these?

Who will maintain my social media campaign

How much time will I need each week for maintenance? Over what period?

Realistically, do I have time for this?

Lets go over our plans...

You should never choose your social media tools until you’ve worked out what you’re doing.

Here’s some options:

We’ll learn about:

• Social networking

• Blogging

• Micro blogging

• Video sharing

• Photo sharing

• Wikis

• Social bookmarking

Social networking

• Is based on friendship

• Based on creating networks with other people

• Everyone uses their real name so it’s honest

• People set up their own personal profiles

• You can also set up events and

pages for your organisation

www.linkedin.com

• A business networking focus• Create groups and have your workmates join them• Helps your organisation’s Google rankings• Not visual •11.9 million active users worldwide

Social networking

www.bebo.co.nz

• Rumoured to be closing down• Superseded by Facebook

Social networking

www.facebook.com

• Create ‘fan pages’ for your interest group www.facebook.com/pages/create.php• Post short news stories to keep people interested• Post photos• Talk direct to people interested in your organisation• More than 400 million active users worldwide• Can update once a week

Blogging • Is based on storytelling

• Blogs need to be updated consistently – whether each day,

once a week or once a fortnight…

• Blog posts can include images and video

• Blogs should include links to other sites

• Blog posts only need to be about 300 words

• Can have more than one author

www.wordpress.com

Worksheet - storytelling

Micro-blogging

•Short updates of 140 characters or less

• People generally use usernames – not their real

names

• Best updated several times a day

• Great for lots of short updates or for promoting

key messages widely

• It’s not just all about you though…Worksheet – using twitter

www.twitter.com

Video sharing

• Don’t rely on the media to tell your stories

• Theme your own channel – a branded video channel

that’s all yours

• Video your communities to showcase your work

• Video short news stories and post them

• Use Twitter and your newsletters to promote your

channel

• Can lock-off comments to control what’s being said

Video sharing

www.youtube.com www.vimeo.com

Photo sharing

• Show your stories through

images

• Create an archive online

• I recommend www.flickr.com

• Free and paid options

• Remember to check with

people before putting their

photo online

Wikis

http://www.wikispaces.com

Social bookmarking http://delicious.com

Slide sharing www.slideshare.net

Think about your social media plan:what tool will you use?

Social media is about being social and about having a conversation

Worksheet – managing risk

Managing risk

• Create a ‘worst case scenario’ plan

before you start

• Let your manager and

workmates know what’s

going on

• Be timely

• Think about tone before answering any

comments

• Delete comments only as a last resort

Prove you’re doing well

Summary:

• Know why you’re using social media and what you want achieve • Plan for the worst so you can act quickly

• Have a conversation – listen as well as talk

• Engage your community – create new content

• Know what’s going on - monitor your social media

• Know how to report stats to your managers and board

Talk to Emma McCleary:

emma@ideasshop.co.nz

www.twitter.com/ideasshop

www.ideasshop.co.nz/blog