Social IRL: Will Brands Ditch the Curated Social Feed?
Over the past 5+ years, we have adopted new platforms to capture our staged-for-social life.
Did we go too far to stage our lives for social?
After excess has come a trend of REAL posts – ones that expose imperfections and vulnerabilities.
Social IRL is about being real and unfiltered.
Is this entertaining enough for the masses?
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Some brands are making strides ….
Are brands ready to ditch their curated social feeds to bare it all?
What are strategies for being more authentic on social?