social innovation carleton

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A brief presentation of what I have been doing in China. Lecture at Carleton University (Ottawa, Canada) for the students attending the Design Master.

TRANSCRIPT

hello.

Service DeSign

Service DeSign

It aims to ensure that service in-terfaces are useful, usable, and de-sirable from the client’s point of view and effective, efficient, and distinc-tive from the supplier’s point of view.Service designers visualize, formu-late, and choreograph solutions to problems that do not necessar-ily exist today; they observe and in-terpret requirements and behavioral patterns and transform them into possible future services(Birgit Mager)

Service DeSign

Social innovation

for

Service DeSign

Social innovation

for

“We si

mply desc

ribe it a

s innov

ations

that ar

e both

social i

n their

ends an

d in

their m

eans. S

ocial inn

ovation

s are n

ew

ideas (p

roduct

s, servi

ces an

d mode

ls)

that sim

ultaneo

usly meet so

cial needs

(more eff

ectivel

y than

alterna

tives) a

nd

create n

ew social re

lationships or

collaborations”

(Open

Book of

Social I

nnovat

ion, Murra

y, Calul

i-

er-Grice

and M

ulgan, 2

010)

Service DeSign

Social innovation

SuStainabilityfor and

Service DeSign

Social innovation

SuStainabilityfor and

environ mental

social economic

An Acupunctural Design Approach, allows the designer to work on small different micro projects in synergy, producing a systemic effect(F. Jegou)

1_se

ek th

e po

tent

ial

2_id

entif

y an

d st

reng

hten

3_re

fine

and

syne

rgiz

e

4_br

idge

and

con

nect

5_br

and

ethnographyRural Context

ethnographyUrban Context

ethnographyUrban Context

#2. ZHANG FENG

#5. LIN GANG

#1. LU FU GUI

#3. LIU FANG

#4. WANG FANG

LOW MEDIUM HIGH

LEVEL OF INTERACTION

WIF

EFR

IEND

SCO

WOR

KER

ACO

WOR

KER

BVI

LLAG

ERS

PERSONA 1

14

16

15

1718

19

10

20

9

1211

13

86

5

421

3

7

22

231

224

Fields

Cooperative

Headquarter

Commercial

Center

Home

HOME

COOPERATIVE

COMM. CENTER FIELD

FIELD

wife

coworkers

villagers

coworkers

coworkers

villagers

friends

ethnographyPersonas

project DirectionS

project DirectionSBamboo weaving

project DirectionSSustainable agriculture

project DirectionSCommunication Technology*research project with nokia

design a mobile device for the inaccessible target

how digital communication devices can help bridge thesocial gap between rural and urban China.

how we interpreteD it

Daily Life Facility Social Networking Tool

Work Tool Business Bridging ServicePe

rson

al u

seW

ork

Long distance communication

Local communication

3

1

7

4

5

6

2

DesignDirection

beans

spinach leek

beans

greens

greens

pepper

qingmaocai

garlic

rapeseed

fruit

2. Residential house with patio

space for the exchange

of products and values

information space service

I

pc-pc parsing website / app

c onfirm

rfid rfid

sim

parse /dec ode /write

xml

hezuoShi

what people dowhat machines dointerfaces

open source technology and possible to be self-constructed

*

now there should be a

video.

thank you.

Serena pollaStrisere.miru@gmail.com

seremiru.com

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