social influencers working with · working with social influencers. reaching out. tourism entity...
Post on 22-May-2020
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Working With
Social influencers
Reaching Out
Tourism
Entity
Influencer
Most Recent 10 Photos
Likes + Comments =
10
A
Total Followers = Engagement
A
< 20k followers =
20k - 50k followers =
50k - 100k followers =
100k + followers =
10%
8.5%
7%
5%
Planning A
Collaboration
Game Plan
14
Flexibility
Measuring Results
Trackable Metrics
✘ Likes and comments on shared images✘ Views and comments on story posts✘ Regrams that tag the influencer or you✘ Instagram Business Insights
Assets
✘ Rights to use images for advertising✘ Blog posts if the have a website✘ Video pieces
Guess The Community
✘ “I’m just here so I won’t get fined”✘ The day before the day before
✘ Blue Friday✘ 12th Man
Seattle Seahawks
Guess The Community
✘ “And so the lion fell in love with the lamb”✘ The Third Wife
✘ They sparkle in the sun✘ Mushroom ravioli
The Twilight Saga
thanks!
Any questions?
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