social influence squared - pecha kucha

By Carol Cox

Influence = Bribes?

Influence = A Story

www.newmansown.com/ourstory.aspx

Influence = Love

Influence = Evangelists

Influence = Word of Mouth

Influence = Social

Influence = Engagement

Social Browsing

Facebook Dominating Display Ad Market

… And Making It Social

40 Courses

Good Influencer = Credibility

Good Influencer = Bandwidth

Finding Your Influencers:SocialMention.com

Finding Your Influencers:Twitter Tools

Finding Your Influencers:Ask Your Customers

40 Courses

Influencing Targets

Relevance Timing

Alignment Confidence

What Types of Customers Do You Have?

http://www.forrester.com/empowered/tool_consumer.html

Encourage Community

http://www.realwomenofphiladelphia.com

Social Influence2

Thank you!

Carol Cox

Twitter: CivicLink

InterMedia4web.com Full Sail University