social growth hacking - sxsw 2016 proposal

HACKINGHow digital thinking solve social problems in Latin America

GROWTHSOCIAL

Latin America has been shaken by some big scandals in recent years that have cast a shadow of doubt on governments and companies, how has the latin american organizations overcome this to preserve and grow trust among consumers?

We will propose a reference model based in our experience, following step by step the growth hacking framework.

We`ll cover the following…

1ACQUISITION (transparency)

reading the opportunities of radical transparency without bias and concrete it in new platforms.

2 ACTIVATION (experience)

visualizing how people are likely to change their organizations in the daily basis and what they do to achieve it.

3 RETENTION (H2H)

leading the conversation about problems (from humans to humans) in a simple (not simplistic) way.

4 REVENUE (reputation)

looking for executions with cultural insights which will help solve problems.

5 REFERRAL (collaboration)creating links with subcultures who are master on the topic.

Emails: josue.gonzalez@mccann.com.co / josafat.solis@mccann.com LinkedIns: https://co.linkedin.com/in/josuegonzalezhernandez / https://www.linkedin.com/pub/josafat-solis/a/193/1b1/es

Don´t forget to vote!Josué González

Digital Innovation Director / McCann BogotáJosafat Solis

Regional Strategic Director /McCann LATAM