social entrepreneurship on health- the holistic way - poster
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Social Entrepreneurship
on Health- the holistic wayAuthor: K.Mohan alias Mohan Sanjeevan
Science and Science Fiction Writer, Poet
, Researcher, Resource person, National
facilitator, XovianA real life venture model
The idea for this Health based entrepreneurship
stems from witnessing a venture which worked out
very well and still doing well in real life. A successful
venture is better than a mere concept
Focus on health
Focus on health is essential for any progressive
society . It also attains divinity if it incorporates a
holistic approach. Though the term holistic refers toalternative traditional methods of health, it may also
be extended to emerging fields like organic farming
providing healthy nutritious food ensuring good
health. This method also ensures a good
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environment by protecting it by the harmless
practices of agriculture.
Health gets affected when the bodysimmunity gets affected
It is a known fact our health gets affected when our
bodys ability to counter the illness causing factors ,
germs etc., is affected. The bodys ability to fight
disease is called immunity and the lack of immunityleads to disease. When we analyse the reasons for
the affected immunity the practice of agriculture
using synthetic fertilizers and pesticides is largely
responsible for toxic food thereby affecting our
health when consumed. Use of these synthetic
fertilizers and pesticides also affect soil health killingbeneficial earth worms and affect the water bodies
when they run off into them.
The need for the health oriented socialhealth entrepreneurship
As we have seen the use of synthetic fertilizers and
pesticides lead to poor health there is need for the
suitable agricultural practice. That is where the
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organic farming using natural fertilizers and
pesticides comes in
Setting up the health/good environmentbased Venture
Having decided to set up the health oriented
environment protecting venture we go about setting
it up keeping the objectives in mind. The social
entrepreneurship in this field may be taken up byacquiring agricultural lands and using them for
organic farming as a collective efforts of youth. A
group of enthusiastic youth interested in the well
being of the people in the society and may take up
this route to ensure good health by avoiding ill
effects of synthetic pesticide and fertilizer fed routeof agriculture. The practice of use of natural
fertilizers and pesticides may be followed in the
lands acquired and healthwise nutritious produced.
This venture ensures physical and financial health to
the organic farming entrepreneurs and the citizens
Setting up self-owned outlets for selling
the produce of organic farming lands
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The produce of such organic farming may be sold by
self-owned organic food outlets, where traditional
nutritious varieties of rice, wheat ,other grains,
vegetables, greens may be sold. Though this
appears to be a commercial venture, the welfare and
development of people is its basic objective making
it a noble social entrepreneurship.
Organic food eateries may be run to
cater to the citizens
Apart from sales, organic food eateries may be set
up by the farms to serve as another farm of captive
use for the farms ensuring at the same time good
healthy hygienic nutritious food to the citizens
Well run farms to act as model farms
A well run farm may serve as a model farm for other
aspirant youth to emulate and set up farms of their
own. Necessary training may be had from the model
farm.
Model farms may form co operatives
amongst themselves
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As more and more model farms come up leading to
proliferation of these farms further the model farms
and other farms can form co-operatives among
themselves for better synergy and efficient
distribution of their produce and creation of
awareness on such farms
Workshop on Organic farming, home and
terrace gardens, traditional variety
nutritious food varieties of cooked foods
preparation
Aside from the on field training imparted in the fields,
workshops may be conducted in towns and cities too
creating awareness on the organic farming and
training the aspirants in this field among thepopulace. At the time of workshop training on home
gardens, terrace gardens may be imparted and
display of food grains and vegetables grown in the
farms may be done. The nutritional values of the
traditional food varieties grown by organic farming
may be illustrated by posters and pamphlets during
the training. . The long forgotten traditional nutritious
cooked food varieties may be prepared and
displayed to create awareness on the nutritious
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traditional food which have been forgotten by the
present modern day society.
Display of Organic farming produce forsales during workshops
As the workshops are strong points for interaction
with the citizens of the cities, towns etc., they may
appeal as a buying point for their needs. Once they
come to know the availability of such producethrough the outlets they may visit the outlets
regularly for their requirements.
The Workshops breed more organic
farms, home and terrace gardens
The workshops conducted motivate many to take uporganic farms in their available lands. Home
gardening and terrace gardening will also be taken
up by many leading to consumption from their own
farms and gardens
More Organic farms, home and terracegardens lead to consumption of healthy
leading to good health and sound
environment
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Creation of more organic farms, home and terrace
gardens make way for production of healthy non
toxic food stuff. The healthy agricultural and home
and terrace gardens lead to healthy environment
and increased consumption of healthy food. All
auguring well for the sound health of the citizens.
The integrated model farm achieves its
objective of noble social
entrepreneurship
The integrated approach of acquiring agricultural
lands by collective youth, organic farming in them,
setting up of organic food outlets either by just
selling organic food varieties or by combining both
organic food variety sales and eateries using the
organic food varieties. This will make the venture a
fully integrated one comprising farming, a training
hub for other aspirants, retail outlets for the produce
of the farms, organic food eateries ,conducting
workshops on nutritional value of the traditional
varieties grown organically
Make the produce available to the poor
and downtrodden
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It is agreed that any social entrepreneurship should
also be profitable to make it sustainable. At the
same time the produce and benefits of this venture
should reach the poor and downtrodden as their
health and well being have also to be taken care of.
There should be a balancing act to sustain the
venture as well as to cater to the lower strata of the
society. We must bear in mind Swami
Vivekanandas famous saying So long as themillions live in hunger and ignorance, I hold every
person a traitor who, having been educated at their
expense , pays not the least to heed them!
Therefore it is our duty to make the fruits of our
venture to reach the poor and downtrodden
Only theory? Here is the actual model farm
which meets most of the objectives
While visiting a traditional food festival came across
a name Nalla Keerai(meaning good greens) . This is
an organic farm a venture floated by a group of
young unlikely agriculturistsR.Jagannathan, abusiness manager in a city firm, Gowtham Balaji, a
former financial analyst with an MNC, Venkatraman,
a software architect splitting his time between
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software and agriculture, Viswanathan an engineer
with a car firm, Punitha a professor at Pondicherry
University; Shyam,a management consultant,
Dr.Salome Yesudas, who worked with Sustainable
food and agriculture systems, agricultural consultant
of Radhakrishnan,Rajamurugan, researcher of south
Indian traditional foods, Thirumalai who studied at
IIT Chennai, Arivarasan, who is also a programme
director,swabhiman bharat giving science educationto children in villages and Raghuvaran ,a gold
medallist in Economics- all quit their jobs to form this
nalla keerai organic farm spread in 5.5 acres
acquired on lease situated about 40km from
Chennai.
As I have heard its interesting story. I made a
specific visit to it as a model farm discussed in this
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presentation.
- Sadhana kudil the office cum stay in place for the
inmates and trainees
Visited this farm which is the brainchild of
Jagannathan. He once saw a farmer sleep with a
damp towel over his stomach to overcome hunger.
Moved by this and to do something for the welfare of
the farmers. He conducted survey of 210 agricultural
families in the village Melappedu and shocked to
know the farmers spent about 1.6 fertilisers,
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pesticides, medicines and alcohol and wanted to
find a way out for this atrocious state of affairs.
Jagan travelled farms across Tamil Nadu. He met
pioneering organic farmers like G.Nammalvar saw
first hand magic of luscious coconuts and radiant
bananas. He saw how farmers could raise more
than what they did if they went organic. They could
save the mammoth expenses, be healthy and lead a
comfortable life. The solution was simple but theproblem and reluctance to switch to organic lay in
the fact it took two years to turn the land fertile and
cultivable for organic farming. They had to forego
income for this period. Organic keerai or the organic
greens are ideal to cultivate during this period.
Realising this He floated this farm first for organicgreens.
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- The greens grown within rectangular bars
After a lot of trial and error they now raise 30
varieties of greens which are sold in baskets , bikes
and cars of the volunteers in the team from various
fields including couples from the IT sector.
The venturists learned as they grew. Jagandiscovered the green was standing over three feet
tall in a spot where they dumped cow dung. Taking
cue from the nature they learnt to spread cow dung
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on the plant beds and harvested three bundles from
one square feet. They also found organic greens
had a huge market with Chennai alone consuming
10 lakh bundles per day. A customer base had to be
created and their team just that by using facebook to
good effect to promote the Organic greens.
Volunteers are gathered online to pick the greens
from certain points and sell in their localities. The
organic green is a tool to sell other promote and sellother products like fruits, vegetables, poultry and
milk. They are launching Nalla sandhai meaning
Good market a producer company. Through this
farmers will be able to raise and sell reaping
maximum benefits.
They also conduct workshops during week ends to
aspirant farmers, students and others to impart
training in organic greens and other farming.
Students and other aspirants from all over the state
come and stay there for training staying at the
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cottage aptly called sadhana kudil
- Students from IIT Chennai who visited the farm at
the same time the presenter visited as part of field
visit of farmers symposium at IIT Chennai during
class
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- Jagannathan the founder explaining to students
of IIT Chennai in the fields about organic greenscultivation
They are also assisting a community of irula farmers
to raise in their farms
One of the team members has started Nalla soru
meaning good food to promote millet-based food
and conducts cooking workshops across the state to
teach traditional south Indian recipies. I could see
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that after cultivating greens only now they are
starting to cultivate bananas and paddy .
- After successful turn around of soil for organic
farming by transit organic greens now paddy is
being grown using a strong traditional variety.
Greens can be continued to be grown
Most surprising aspect is that the soil at the farmis clay like not ideally supposed to suit
agriculture and the greens and other crops are
growing without any hitch.
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Inspired by them now almost 12 groups of young
people have started farming in the surrounding
areas and more groups are likely to form in the near
future leading to a possible co operatives among
themselves
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