social email perfect partnership

Social-Email MarketingWhen you combine email with social media, the combination will both increase the reach of your emailcampaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of morepeople, with the potential to grow your list. And if you’re doing it right, keeping it short, making theaction or response obvious and simple and providing access, information and real value then you willgrow your business.

Drive traffic back to your list, email, etc...

Amplify your email

91% of all consumers use email dailySource: McKinsey and eMarketer

98% of marketing professionals use email as part of their overall strategy.

- Ascend2 "Marketing Strategy Report" (Dec 2013)

55% of marketing professionals agree email marketing is the most effective marketing tactic they use.

- Ascend2 "Marketing Strategy Report" (Dec 2013)

Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost.

Source: Hubspot

Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.

Source: Gigaom Research

Email is nearly 40 times better than Facebook and Twitter at acquiring customers.

Source: McKinsey & Company

70% of people say they always open emails from their favorite companies.

Source: ExactTarget

95% of those who opt into email messages from brands find these messages somewhat or very useful.

Source: Salesforce

64% of decision makers read emails via mobile device.Source: EmailExpert.org

91% of consumers check their email at least once per day on their smartphone, making it the most used functionality.

Source: ExactTarget

If an email does not display correctly, 71.2% will delete it immediately. Source: BlueHornet

78% of consumers share information via email versus 22% who prefer social media.

Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere-

Over 20% of social media users have shared something from an email campaign to their social accounts via a share option.

Source: Merkle ”View from the Social Inbox 2010"

42% of active social networkers check their email account four or more times a day, compared to just 27% of their non-networked counterparts.

Source: Merkle ”View from the Social inbox"

Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.

Source: McKinsey & Company

Email conversion rates to purchase are at least 3x higher than social media conversion rates

Source: McKinsey & Company

54% of marketers see better results when social is combined with email.

Source: Lyris report

Email with social sharing buttons increase click through rates by 158%.

Source: Nonprofit Hub

65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51%

Source: Aberdeen Research.

Similarities of Email and Social MarketingSocial media and email is all about relationships, trust, and interaction. And relationships canchange the world. Social media is a partner, not a threat to email marketing because it providesnew avenues for sharing and engaging customers and prospects.

In both email and social marketing, Consumers subscribe with the intent of receiving updates from the company.

In both email and social marketing, Marketers create content updates to engage consumers over the lifetime of their relationship with that brand.

In both email and social marketing, Marketers use engaging content to motivate the user to take action that benefits the marketer.

In both email and social marketing, Marketers develop a unique personality to stand out from competitors, and gain consumer attention

In both email and social marketing, Consumers subscribe to receive updates from the brand that relationship needs to be nurtured.

In both email and social marketing, The largest improvements in conversion events come from creating better content

In both email and social marketing, Attention is required, but not sufficient, for monetization.

In both email and social marketing, Marketers create content with the purpose of having pass-along value.

Social-Email Perfect PartnershipSocial media is a partner, not a threat to email marketing because it provides new

avenues for sharing and engaging customers and prospects.

No Competing Strategy

1.

Identify Your Goals and Objectives

2.

Dedicated Program Manger

3.

Consider Your Timing

4.

Content Quality

5.

Uniform Email and Social Communication

6.

Sign-up Using Email & Social Networks

7.

Grow Email Lists

8.

Import Social Contacts

9.

Share Integration

10.

Automate Social Updates

11.

Social Media Insights

12.

Power of Social-EmailUndoubtedly, there are great opportunities for businesses that combine their email andsocial media strategies. The key to a successfully integrated program is having adisciplined approach to tracking and measuring results from each channel, as well asyour overall results once they’re integrated. Then, continue to capitalize on themomentum from what’s working with your audience..

Braj Mohan Chaturvedi comes with 14 years of corporate experience. In the past, he has worked withAccenture, PepsiCo, Monster.com, ICFAI University Press, in the fields of business development, accountmanagement, sales and marketing consulting, corporate communication, content management, corporatesales, marketing and branding. He is a social media enthusiast and market 2.0 experts. He is passionate aboutSocial Media Marketing and brings with him in-depth expertise in various facets of Social Media Marketing.Before Co-founding Infidirect, he was the CEO of one of the youngest digital agency. He is also a Co-founder ofMcounts, which is a consumer data company. He blogs at braj.in and has written several articles on brandingand marketing related issues for various journals and business magazines published by ICFAI Press.

Braj Mohan Chaturvedi | M: +91 9900590943 | E: braj@braj.in | T: @chaturvedibraj

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