social data & healthcare - zorg en ict beurs 2016 - erik hekman

SOCIAL DATA & HEALTHCARE Waarde creëren met data

Erik Hekman, U CREATE 7 april 2016

ERIK HEKMANCYBERNAUT

SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

Computer Science Media Technology

U CREATE Research group Crossmedia Business Digital Media & Communication

Digital transformation Cyberentrepreneurship Data-driven innovation

LOOKING BACK

SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

TECHNOLOGYBECAMEAFFORDABLESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

EVOLUTION:FROMOFFICETOLIVINGROOMSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

THEWORLDISACONNECTEDPLACESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ANDINTERFACESARESIMPLETOUNDERSTANDSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

TECHNOLOGYISGETTINGINCREASINGLYCHEAPER…SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

TECHNOLOGYISGETTINGINCREASINGLYCHEAPER…SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

…ANDEASIERSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

CLOUDCOMPUTING&SERVICESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

SHIFTINATTITUDE

TECHNOLOGYBits, bytes, computers

and hardware POSIBILITIESWhat can we do with this

technology?

SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ENABLESANETWORKEDECONOMY

Bron: Marco Derksen (Upstream, 2010)

SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

WECREATEMASSIVEAMOUNTSOFDATA

Everyday

$13millioncrowdfunding

$2,7billione-commerce

133millionhoursYouTubevideo

watched

2.7billionphotosposted

328millionappdownloads

2.7billionlikes

onFacebook

700,000newinternet

users

SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

EVERY DAY WE CREATE MORE THAN 2,5 TRILLION BYTES OF DATA

90% OF ALL DATA WAS CREATED IN THE LAST TWO YEARS

WEGENERATEALOTOFDATASOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

DATAASANASSETFORINNOVATIONSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

DATAASANASSETFORINNOVATIONSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

DATAASANASSETFORINNOVATIONSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

WECREATEDATACONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

WECREATEDATACONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

WECREATEDATAUNCONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

WECREATEDATAUNCONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

WECREATEDATASEMI-CONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

volume (amount)

variety (diversity)

velocity (speed)

variability (consistency)

validity (accuracy)

connected } value

SOMECHARACTERISTICSOFBIGDATASOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

to get insights in our own behaviour

we “log” more and more of the physical world

1. MICRO LEVEL – INDIVIDUAL

quantified self

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

to stimulate innovation

share more and more data with the general public

2. MESO LEVEL – COMPANIES/GOVERNMENTS

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

thebiggerpicture

combiningdatasourcesgivenovelinsights

3. MACRO LEVEL – SOCIETAL

givesinsightshowtheworldworks

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

EXTERNAL INTERNALWHERE THE MAGIC… HAPPENS?

DATAISANINTERESTINGPETRIDISHSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

DATAISRELATIVELYEASYTOCAPTURESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

Social media data are a rich resource that psychologists, sociologists, epidemiologists and others can mine to make valuable community wide health forecasts and even individual diagnoses.

DATAASARICHRESOURCESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

ONLINECOMMUNITIES(INITIATEDBYTHEGOVERNMENT)SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

ONLINECOMMUNITIES(INITIATEDBYCOMMUNITIES)SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

ONLINECOMMUNITIES(INITIATEDBYBUSINESSES)SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

TAPPINGINTOCOMMUNITIESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

HEALTHMAP.ORGSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

HEALTHMAP.ORGSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

GERMTRACKERSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

GERMTRACKERSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

FLUOUTLOOKSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

FLUOUTLOOKSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

PREDICTINGHEARTDISEASESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

Using Twitter posts, Microsoft researchers quantified postpartum changes in 376 mothers along dimensions of social engagement,

emotion, social network, and linguistic style.

80% accuracy

CANWEPREDICTDEPRESSION?SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

Using Twitter posts, Microsoft researchers quantified postpartum changes in 376 mothers along dimensions of social engagement,

emotion, social network, and linguistic style.

80% accuracy

CANWEPREDICTDEPRESSION?SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

Inascanof3,000images,IBMtechnologywasabletospotmelanomawithanaccuracyofabout95percent,muchbeLerthanthe75percentto

84percentaverageoftoday'slargelymanualmethods.

"Thetechnologycanpullonmassiveamountsofdatatohelpthedoctormakemoreinformeddecisions”

MACHINELEARNINGSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

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POSSIBILITIESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

ERIK HEKMAN, 2015

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ISSUESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

THANK YOU Waarde creëren met data

Erik Hekman, U CREATE erik.hekman@hu.nl