social commerce - consumers changing their buying habits
Post on 08-May-2015
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Social Commerce Expert
Social Commerce Consumers Changing Their Buying Habits
Making shopping social
GroupBuy & Flash Sale
Embedded StoreF-Commerce
Mobile Platform
Affiliate Network
Per-to-Peer Discount Sharing
Refer A Friend
Ratings & Review
SocialHubFacebook Connect
Why is Social Media Important for e-commerce?
Social Media is about the importance of customers.
It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.
You get honest feedback to build solutions that better meet the customers needs.
Understand the wants and needs of the customer, let them tell you.
So why are people really on Social Networks?
23% of Twitter users follow businesses to find special promotions or sales
14% of Twitter users use the stream to find and share products and opinions
25% of customers connect with brands on Facebook to receive discounts
More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow
Facebook and Twitter visitors spend 1.5x more online that other Internet users
Shoppers trust recommendations 3x more than online ads
Four Step Process
Measurement
LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls
Tactics
More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise
Four step process for Social Commerce Selection
Business Goals
Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback
Tools
Blog – Content is KingRatings & ReviewVideoFacebook Fan PageApplicationsCommunityTwitterE-Commerce
If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,
PR and Marketing activities are KEY
f-commerce TV & Music Facebook Stores
Dexter f-storeViral ‘wall store’ that can be shared by users
Lady Gaga f-storeThe most popular f-commerce page 31m+ fans
Prediction: Social Commerce market will reach $30 billion per year by 2015
Holiday Autos (Travelocity) f-store1st f-store for car rentals
Volkswagen (Skoda Fabia) f-store1st Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys)
f-commerce EU Big Brand Facebook Stores
f-commerce UK Retail Facebook Stores
ASOS f-storeUK e-tailer opens up a full f-store International Delivery
Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS
Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.
AmazonThe largest e-tailer integrates Facebook
Beyond Facebook
SMEIntegrates Facebook ConnectShareLike
TripAdvisorIntegrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site
In-store f-commerceDiesel CamFacebook-connected fitting rooms in Diesel stores in Spain
30% off all the video views (more than 6.3 million) on my main YouTube channel come from search or organic referrals
YouTique
Shop With Your Friends
Touch Screen In-Store
GroupBuy & FlashSale
Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins
Reported $760m revenue in 2010 51m subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month
The Next Global Currency?
Currently $1 = 10 Facebook credits
Facebook takes a 30% cut of developers’ revenue
Gift Cards
Micro-incentives • Signing up to the newsletter• Sharing a product with friends • Contest• Commenting
SocialHub
SocialHub is the home of your online store community.
Allowing your customers to interact, share stories, ask questions and read reviews with other customers while enjoying your products.
Content + Connection + Conversion = Commerce
Social Commerce Trends for 2011Online + Offline Integration – DIGITAL FIRST Incorporate your Social Commerce marketing into your PR, email, direct mailing & advertising
Tracking Social Media ROI Utilise Google Analytics and tools like Radion6 to track & measure
GroupBuy & Flash Sales More aspects of this model translate into retail
E-commerce-social-shopping experience Built around the context of what the user is reading
Mobile Commerce Mobile coupons & discounts for mobile advertising. Apps for Ipad & Tablets making shopping simple
Local CommerceLocation-based Services: “Check-ins” are the new ‘status message’
Virtual referrals Customer reviews & recommendations from friends via Facebook and Twitter
Social shopping Communicating with your network and sharing what you find is just going to keep growing.
Video YouTube is the second largest search engine in the English-speaking world.
Warren Knightwww.warrenknight.co.uk
Warren Knighte: warren@warrenknight.co.ukt: @wvrknight
Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople
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