social capabilities. how to achieve your goals ? target audience target audience make plans &...

Social CapabilitiesSocial Capabilities

How to achieve your goals ?How to achieve your goals ? • Target audienceTarget audience

• Make plans & strategiesMake plans & strategies

• Analyze your business & industryAnalyze your business & industry

• BrandBrand Extension, Exposure, LoyaltyExtension, Exposure, Loyalty

• Customer Engagement & EducationCustomer Engagement & Education

• Lead Generation & ROILead Generation & ROI

Questions / Polls on FacebookQuestions / Polls on Facebook

• Data gathering potentialData gathering potential

• Good EngagementGood Engagement

• High VisibilityHigh Visibility

• Great responseGreat response

How do we reach your Target Audience?How do we reach your Target Audience?

Facebook ads are much more targeted than Google ads. You can target your ad Facebook ads are much more targeted than Google ads. You can target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college.by location, sex, age, keyword, relationship status, job title, workplace, or college.

We will create, run and monitor the ad and also recommend a budget suitable for We will create, run and monitor the ad and also recommend a budget suitable for your business. your business.

Why Facebook ads are an Important Marketing Tool?Why Facebook ads are an Important Marketing Tool?

ObjectiveObjective – – To reach the customers in an effort to grow the number of To reach the customers in an effort to grow the number of people connected to your Facebook Page and increase engagement with people connected to your Facebook Page and increase engagement with your Facebook page, application and website. your Facebook page, application and website.

SolutionSolution – – Test Targeting, messaging and images to discover which Test Targeting, messaging and images to discover which elements resonate strongest with their audiences.elements resonate strongest with their audiences.

ApproachApproach – – Ads would be targeted according to the Likes & Interests of Ads would be targeted according to the Likes & Interests of the Facebook users. the Facebook users.

Facebook AppsFacebook Apps

RSSRSS

TwitterTwitter

YoutubeYoutube

FlickrFlickr

PDFPDF

PresentationPresentation

File sharingFile sharing

Image galleryImage gallery

CouponsCoupons

E-CartE-Cart

FeedbackFeedback

FAQFAQ

Google mapsGoogle maps

*All the above applications are for Facebook.

Twitter Application for FacebookFacebookHere are some of our reputed users using Here are some of our reputed users using this application :-this application :-

1) Letsbuy.com 1) Letsbuy.com www.facebook.com/letsbuy

2) Cakka (Musician) 2) Cakka (Musician) http://www.facebook.com/pages/cakka/31651504958

3) SBK Super bike championship 3) SBK Super bike championship http://www.facebook.com/sbkofficial

4) CFK Argentina (President of Argentina) 4) CFK Argentina (President of Argentina) http://www.facebook.com/CFKArgentina

Among the various social media tools developed by us, the Among the various social media tools developed by us, the Twitter App for FacebookTwitter App for Facebook is is one of the most popular and we are proud to announce that the Monthly Active Users one of the most popular and we are proud to announce that the Monthly Active Users

for the app has crossed for the app has crossed 100,000 users!!100,000 users!!

Our Popular Application Users!Our Popular Application Users!

RSSRSS : Maggots Plague : Maggots Plague

TwitterTwitter : Cakka : Cakka

YoutubeYoutube : J Balvin : J Balvin

FlickrFlickr : UNICEF : UNICEF

PDFPDF : Tron France : Tron France

PresentationPresentation : Success Concepts : Success Concepts

Image galleryImage gallery : Tokiandia Awards : Tokiandia Awards

CouponsCoupons : Android : Android

E-cartE-cart : Cafe Brasil : Cafe Brasil

FAQFAQ : Free New York City Concerts : Free New York City Concerts

FeedbackFeedback : 3 Italia : 3 Italia

File sharingFile sharing : Mac City : Mac City

Facebook Widgets for your WebsitesFacebook Widgets for your Websites

Facebook ShareFacebook Share

Tweet ButtonTweet Button

Recent Activity FeedRecent Activity Feed

Send ButtonSend Button

Like ButtonLike Button

All these can be imbibed All these can be imbibed on the website and blogon the website and blog

Facebook Contest Facebook Contest

For businesses, the best way to advertise is to have a For businesses, the best way to advertise is to have a Facebook contestFacebook contest..

A contest on Facebook will ensure that you reach to maximum participants at A contest on Facebook will ensure that you reach to maximum participants at a very low investment cost with ensured high returns.a very low investment cost with ensured high returns.

These contests on Facebook can be in many forms such as photos, These contests on Facebook can be in many forms such as photos, advertising captions, sharing tips and quotes and rewarding likes.advertising captions, sharing tips and quotes and rewarding likes.

Social Media Case StudiesSocial Media Case Studies

ip5online.net

Facebook Ads for Facebook Ads for Isaiah Pittman V Isaiah Pittman V (Ip5)(Ip5)

How did we reach target audience? How did we reach target audience?

Targeted Facebook Ads based on factors Targeted Facebook Ads based on factors belowbelow

Age: Age: 13 to 25 years 13 to 25 years

Country: Country: United StatesUnited States

Likes & Interests:Likes & Interests: Pop Music, R&B Pop Music, R&B

Facebook Ads for Isaiah Pittman V (Ip5)Facebook Ads for Isaiah Pittman V (Ip5)

ResultsResults

Tremendous boost in fans Tremendous boost in fans within months within months

Increase in monthly active Increase in monthly active users and new visitorsusers and new visitors

Facebook Ads – Case Study Facebook Ads – Case Study

Rise in the number of impressions and clicksRise in the number of impressions and clicks

Facebook Ads – Case Study Facebook Ads – Case Study

Graphical OverviewGraphical Overview

Objective

1. To grow the travel-based community, which works as an extension to the base company – Travel Industry Showcase. To bring forth the Community’s image as - Youthful - Trendy - Vibrant - Hip – Bold – Different

2. To provide a Social Platform to CONNECT with the audience and SHARE 'Hottest Deals” in the Travel, Tourism, Leisure, Wellness & Hospitality industries

Case Study : Travel Industry Showcase

Facebook Landing Page

A customized landing page that reflects the objective of the community of sharing tips, information on hottest travel & leisure deals and a lot more with fellow members

High Interaction – Quizzes

Riddles

Curious fans - Hints

Good participation

Fun to solve - Highly engaging

High Interaction – Quizzes

Result – High visiblity, engagement & participation

Informative post for the young & trendy on new year eve

High Interaction – Tips & InformationTip for avid campers

Informative post for curious travellers

Sharing fun & informative videos to go viral

Data gathering potentialData gathering potential

Good Engagement – 161 responsesGood Engagement – 161 responses

High Visibility – 1173 people reached; 66 people talking about thisHigh Visibility – 1173 people reached; 66 people talking about this

Great responseGreat response

Questions / Polls on FacebookQuestions / Polls on Facebook

Contests

Fan-of-the week Contest

Fun Activity

High Interaction

Very engaging

Customized Profile Image to highlight the fun factor and motivate fans to participate more

Fan Analysis & further strategies

Study - About 1467 of TravelIndustryShowcase fans are also fans of Global Conversations: Climate

Analysis – Many of the fans care about the environment

Strategy – 'Say No To Crackers' photo tagging for Diwali

Photo tagging / sharing campaign – based on a social cause

Poll: Firecrackers are a threat to the environment?

High Response – 265 people responded

Reach – 2792 people

Result – High response in terms 'Likes' & shares

Parallel strategy - Poll

Thought-triggering: Bought in many comments

Taking the thought further - Inspiring & informative Posts on the world & environment

Facebook Ads Campaign

How did we reach target audience? How did we reach target audience?

Targeted Facebook Ads based on factors Targeted Facebook Ads based on factors belowbelowAge: Age: 18 to 26 years 18 to 26 years Country: IndiaCountry: IndiaLikes & Interests: Holiday, Travel, Tourism, Likes & Interests: Holiday, Travel, Tourism, Travel Vacations and moreTravel Vacations and more

Ad 1 – A tricky ad to attract the general audience. Good respose

Ad 2 – Travel episode from a Bollywood blockbuster that was popular among all age groups was highlighted in the ad. Good response.

Ad 3 – Festival based ad. Celebrating Halloween is now a trend in India as well. Good response.

Substantial Increase in campaign reach, clicks and connections

Facebook Ads – Graphical Overview

August September October November December

0

1000

2000

3000

4000

5000

6000

7000

8000

Column 3

Overall increase in fans

My association with eBrandz has been delightful. On a scale of 1-10 I would say 8.5! I feel fortunate to be connected with eBrandz. I genuinely believe that I am associated with the best in the business. My interaction with the team has been entirely satisfactory and a pleasure indeed. It's really good to deal with a team of professionals who have the patience to understand things from the client's perspective. I find your management very cordial, friendly and very forthcoming in every respect. Your Graphic Design team is 'Very Good' in what it does.

Your Facebook Advertising team is Great. I believe that they are the 'Catalysts' in the success of our rapidly growing fan base. The business hasn’t started as yet, but having said that your work is 'key' in establish our brand presence in the market. And making us a brand even before we launch our business. Thank You! I wouldn’t recommend eBrandz to too many people though, because I want you guys for myself :-)

- Amin Ahmed, CEO & Founder, Hot Travel Deals

Client Testimonial

Costumes4less – Case study

Enticing Landing page for

Talk to your visitors Explain what you do Reason to 'Like' your

pages Injecting call to action Direct fans to websites,

blogs...

Costumes4less.com

Photo & Video Contest

Objective :-

To increase Fan engagement & Empower Consumers To Do Marketing for the Company

Result:- Many Photo & Video

uploads from fans and non fans.

Sweeptakes

Objective :-

Branding & Gathering email list

Result

Giveaways

A great way to increase your

brand visibility

& to build sales leads.

Social Customer Relationship Management

Interact with customers directly Dialogue with prospects and customers Respond & Solve Customer queries Anticipate fallout from adverse incidents or bad

publicity Respond to budding crisis or “attack” against

your brand.

Handling Crisis

Just Before Halloween

the page was flodded with customer complains & Queries because the company received orders on items that were out of stock owing to a technical glitch

Interacting with Customers during Crisis

Apologize Explain your problem Solve queries Maintain good

relations with customers

Positive feedback