social architecture: modeling the next generation
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Social Architecture: Modeling the Next GenerationSean Madden
Webvisions 2007, Portland OR
Webvisions 2007 Social Architecture May 3rd, 2007
Social networks have revolutionized the way people
think about software, from both the business and consumer
perspective
Webvisions 2007 Social Architecture May 3rd, 2007
Passion Centricvs.
Passion Agnostic
Webvisions 2007 Social Architecture May 3rd, 2007
I Love @#&!
Webvisions 2007 Social Architecture May 3rd, 2007
Shaun the Stylist
Webvisions 2007 Social Architecture May 3rd, 2007
The Social Software Toolbox
Webvisions 2007 Social Architecture May 3rd, 2007
Tagging
Webvisions 2007 Social Architecture May 3rd, 2007
Tagging is reinventing information architecture as we know it
Webvisions 2007 Social Architecture May 3rd, 2007
Webvisions 2007 Social Architecture May 3rd, 2007
Webvisions 2007 Social Architecture May 3rd, 2007
Tags create a highly-malleable cataloguing system
Tags communicate “meta data” to the masses
Tags are easy
Webvisions 2007 Social Architecture May 3rd, 2007
Voting
Webvisions 2007 Social Architecture May 3rd, 2007
“... I suspect in a matter of a few years a Web page without a dynamic ratings system attached
will trigger the same response that a Web page without hyperlinks triggers today”
Stephen B. Johnson Emergence
Webvisions 2007 Social Architecture May 3rd, 2007
People understand voting
Voting promotes trust and believability
Voting enables the community to decide what it feels is important
Webvisions 2007 Social Architecture May 3rd, 2007
Extension
Webvisions 2007 Social Architecture May 3rd, 2007
Webvisions 2007 Social Architecture May 3rd, 2007
Extension empowers your users
Extension increases stickiness
Extension establishes credibility and exhibits confidence
Webvisions 2007 Social Architecture May 3rd, 2007
Customization
Webvisions 2007 Social Architecture May 3rd, 2007
Customization in the social space represents an entirely new software paradigm
Webvisions 2007 Social Architecture May 3rd, 2007
Webvisions 2007 Social Architecture May 3rd, 2007
Customization allows for self-expression
Customization increases sense of ownership
Customization is a di!erentiator
Webvisions 2007 Social Architecture May 3rd, 2007
All of these combine to form what are being called
self-organizing systems
Webvisions 2007 Social Architecture May 3rd, 2007
Purposeful Self-Organization
Webvisions 2007 Social Architecture May 3rd, 2007
Tagging is a conscious choice, it is work
Webvisions 2007 Social Architecture May 3rd, 2007
Voting pushes towards the mean, it does not organize
Webvisions 2007 Social Architecture May 3rd, 2007
In its current state, customization is too manual
Webvisions 2007 Social Architecture May 3rd, 2007
Ironically, these tools detract from the primary goals of our systems
Webvisions 2007 Social Architecture May 3rd, 2007
The next generation of social systems should organize information without inhibiting the acts
of creating and consuming
Webvisions 2007 Social Architecture May 3rd, 2007
Ubiquitous Computing
Webvisions 2007 Social Architecture May 3rd, 2007
Ubiquitous computing is a model of computing in which computer functions are integrated into everyday life, often in an invisible way
Webvisions 2007 Social Architecture May 3rd, 2007
It is not only inevitable, it is already here
Webvisions 2007 Social Architecture May 3rd, 2007
Mobile Phones
Webvisions 2007 Social Architecture May 3rd, 2007
QR Codes
Webvisions 2007 Social Architecture May 3rd, 2007
Locality
Webvisions 2007 Social Architecture May 3rd, 2007
Aside from designing directly for it, we can learn from its basic principles
Webvisions 2007 Social Architecture May 3rd, 2007
Calm Technology
Webvisions 2007 Social Architecture May 3rd, 2007
Beautiful Seams
Webvisions 2007 Social Architecture May 3rd, 2007
A point of presence becomes a field of presence
Webvisions 2007 Social Architecture May 3rd, 2007
Enabling our networks to leverage ubiquitous computing will reduce the cognitive load required
to achieve the desired task
Webvisions 2007 Social Architecture May 3rd, 2007
Emergence
Webvisions 2007 Social Architecture May 3rd, 2007
An emergent system is one of great complexity that is created without oversight from a “master
designer” and comes about through agents following their own set of simple, local rules
Webvisions 2007 Social Architecture May 3rd, 2007
Ants
Webvisions 2007 Social Architecture May 3rd, 2007
More is di!erentIgnorance is usefulEncourage random encountersLook for patternsPay attention to your neighbors
Webvisions 2007 Social Architecture May 3rd, 2007
Truly emergent organization can be hard to pin to human behavior
Webvisions 2007 Social Architecture May 3rd, 2007
But we can start working towards it
Webvisions 2007 Social Architecture May 3rd, 2007
Newsvine Groups
Webvisions 2007 Social Architecture May 3rd, 2007
Pattern Matching / Behavior Recognition
Webvisions 2007 Social Architecture May 3rd, 2007
The Genetic Algorithm
Webvisions 2007 Social Architecture May 3rd, 2007
The outer boundaries of today’s systems are defined by our own intellectual limitations
Webvisions 2007 Social Architecture May 3rd, 2007
Release the prioritization / creation of our back-end systems to the community in the same manner as we have released our IA through
tagging
Webvisions 2007 Social Architecture May 3rd, 2007
Create a base set of rules and let the community grow /cultivate them through use
Webvisions 2007 Social Architecture May 3rd, 2007
A crowd is at its wisest when it is:
Diverse, Independent,Decentralized, and Aggregated
Webvisions 2007 Social Architecture May 3rd, 2007
Purposeful Self-Organization becomes...
Webvisions 2007 Social Architecture May 3rd, 2007
Emergent Organization
Webvisions 2007 Social Architecture May 3rd, 2007
It’s already here in some capacity
Webvisions 2007 Social Architecture May 3rd, 2007
An emergent system is a less bounded system
Webvisions 2007 Social Architecture May 3rd, 2007
It is time to take the next step forward and stop putting the hard problems o! to another day
Webvisions 2007 Social Architecture May 3rd, 2007
Social Networks have limitless potential, but we need to work towards designing them that way
Webvisions 2007 Social Architecture May 3rd, 2007
AcknowledgmentsSpecial Thanks ToJasmyn Madden, Nick Finck, Valerie Casey, Je! Veen, Tom Watson, Jina Bolton, Mykola Bilokonsky
Photo Credits
http://flickr.com/photos/74833619@N00/93440933/http://flickr.com/photos/boogah/151536846/http://flickr.com/photos/damgaard/449566520/http://flickr.com/photos/add/187811645/http://flickr.com/photos/catskillsgrrl/99502267/http://flickr.com/photos/whateverthing/128106986/
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