snapple utrecht v03

Gulcin Michelle Peter Kivanc

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1980’s

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1980’s

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1980’s

Really, Snapple? Really

1972

Arnie Greenberg

Leonard Marsh

Hyman Golden

1980’s

Young, health-conscious urban professionals

can also go “eccentric”

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

high performer sportsmen

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

Brand image; authentic, real, personal

Distributor network, sales points

Leading in Alternative Beverage Category

Many flavours

Need for authenticity

Big players are not active in this category

Many more flavour options

?

- Remember the brand roots!

- Real, Natural, Extraordinary

- We want Wendy back.!

- Customers: Health conscious, Fashion Curious

- Pain: Don’t go mainstream retail (ie. supermarkets)

- Promise: Improve the “Best Stuff”

- Proof: Remind that “Snapple is all real”

2002

Sorry!(Thank You)