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Social & College Decisions: How to Get Ahead

Kimberly Davis

Social Media Manager, The University of Arizona

@Kimmiedeeday

@UofA

The University of Arizona

The University of Arizona

2014-2015

• 42,236 Enrollment • 32,987 undergraduate

• 7,720 Graduate

• 1,529 Professional

• Grown 4% since 2013-14

• Grown 9% over last 5 years

Freshman & Transfers

• 7401 total Freshman • 4,289 In-State

• 3,455 Non-Resident

• 2,049 Transfers

• 9% Transfer increase, 5 yrs

• 29% Non-resident increase, 5 yrs

How Do We Keep Them Coming Here?

How Do We Keep Them Coming Here?

Well…We Are Not Alone

How Do We Keep Them Coming Here?

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

Our Approach…Be Approachable

You Talking About Me?

Include incoming students early

Cross-Campus Collaboration

My Awesome Friends at Admissions

My Awesome Friends at Admissions

My Awesome Friends at Admissions

My Awesome Friends at Admissions

My Awesome Friends at Admissions

My Awesome Friends at Admissions

My Awesome Alumni Friends

My Awesome Alumni Friends

My Awesome Alumni Friends

Albuquerque

My Awesome Alumni Friends

Portland

My Awesome Alumni Friends

San Francisco

Recap

• Be Approachable • Respond…

• Respond in a timely manner

• Look for those talking about you • May not tag you

• Instagram and Twitter are easiest to search

• Work together • Find ways to help projects already in motion

• Create partners for future collaboration

THANK YOU