sms cluj 2010, componenta sociala motorul noii industrii it & c, nokia
Post on 27-May-2015
328 Views
Preview:
TRANSCRIPT
The social component - The engine of the new IT&C
1 © 2008 Nokia
Valentin DeacDirector ExecutivNokia Romania
Valentin DeacDirector ExecutivNokia Romania
“Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise it’s not better.”
Avinash Kaushik — Analytic Evangelist, Google
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
John M. Richardson Jr.— Professor, pioneer in System Dynamics
Mobile Social Media – The future of Social Media
4 © 2008 Nokia
Valentin DeacDirector ExecutivNokia Romania
Valentin DeacDirector ExecutivNokia Romania
COMPANY CONFIDENTIAL
What does “the new IT&C” mean?
Is Mobile Social Media an evolution?
How does it look in action?
When does this future come?
What’s in it for me?
Strategy 6 © 2009 Nokia6 © 2009 Nokia Company Confidential6 © 2009 Nokia Company Confidential
What does “the new IT&C” mean?
6 © 2009 Nokia Company Confidential
7 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
What is it common between these?
8 © 2008 Nokia
Industry is changing - mobile telecom, Internet and PC industries converge
Social networking drives new communications and Internet behavior
friendster
Social – the driver of new IT&C
Strategy 10 © 2009 Nokia10 © 2009 Nokia Company Confidential10 © 2009 Nokia Company Confidential
Is Mobile Social Media an evolution?
10 © 2009 Nokia Company Confidential
Introducing the “Here and Now”
Strategy 12 © 2009 Nokia12 © 2009 Nokia Company Confidential12 © 2009 Nokia Company Confidential
How does it look in action?
12 © 2009 Nokia Company Confidential
Connected, simple, trustful and relevant
Plan a dinner with my foodie group
Tell friends that I just checked in to a restaurant
Share a photo with my family
Post the music I’m listening to on Facebook
Strategy 14 © 2009 Nokia14 © 2009 Nokia Company Confidential14 © 2009 Nokia Company Confidential
When does this future come?
14 © 2009 Nokia Company Confidential
“The future is always beginning now.”
Mark Strand — poet, essayist and translator
Strategy 16 © 2009 Nokia16 © 2009 Nokia Company Confidential16 © 2009 Nokia Company Confidential
What’s in it for me?
16 © 2009 Nokia Company Confidential
ADOPT & ADAPT
(Adopt Social Media and Adapt to mobility)
17 © 2008 Nokia
COMPANY CONFIDENTIAL
What does “the new IT&C” mean?New IT&C = Computers + mobiles + SW
+ Internet
Is Mobile Social Media an evolution?Yes – it adds the “here and now” effect
How does it look in action?Connected + simple + trustful + relevant
When does this future come? The future starts now!
What’s in it for me?Adopt social media, adapt to mobility!
top related