smokeless - alberto tacconi & matteo loglio

OZGE GENC • CONSUELO KELLER • MATTEO LOGLIO • MARK PRUNERI • ALBERTO TACCONI • CARLOS VELASQUEZ

MAInD • Designing Advanced Services with Frog Design

cigarettes

STATISTICS

DESKTOP RESEARCH

CAMPAIGNS SUPPORT

STATISTICS

To quit from smoking has a significant health impact

300%Risk of heart disease for

smokers150%Risk of heart disease after

1 year off.

0% 0%Risk of stroke

after 5-15 years off.

Risk of heart disease after 15 years off.

STATISTICS

To quit is hard

10%

90%fails to

quit

actually quits

CAMPAIGNS

The majority of anti-smoking campaigns focus on negative messages

CAMPAIGNS

Negative messages are not effectiveespecially if they’re focused on long-term consequences

Togliere il testo (è già un‘ analisi, l‘ho messa nella slide delle „quotes“).

SERVICES

Applications based on community support

USER RESEARCH

INTERVIEW

General questions“Tell me about the last time you smoked a cigarette”“How frequently do you buy cigarettes?”“What's the best part of your smoking experience?”“What's the worst part of your smoking experience?”“Tell me about your smoking history”“In which situations do you usually smoke?”“Do you usually think about your health?”

Interview

M F age:name: cigs a day:

tell me about the last time you smoked a cigarette

how frequently do you buy them?

what's the best part of your smoking experience?

what's the worst part of your smoking experience?

tell me about your smoking history

in which situations do you usually smoke?

do you usually think about your health?

other:

notes:

MOOD CARDS

INTERVIEW

Mood cards

choose a feeling between the following that better describes your mood after each one ofthese actions:

light a cigarette?

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

light your first cigarette?

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

cigarette after eating?

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

when you're sick and see someone smoking?

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

smoking close to a non smoker?

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

airplane deprivation

free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad

relaxed focused

airplane supply

“Light a cigarette?”“Light your first cigarette of the day?”“Light your cigarette after eating?”“When you're sick and see someone smoking?”“Smoking close to a non smoker?”“Airplane deprivation?”

INTERVIEW

Questions about campaigns

Which campaigns against smoke do you remember?

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INTERVIEW“Short term goals are easier to reach than long term goals”

“It‘s easier to quit together with someone else”

“Negative messages are not effective”

“I would like to have informations about my cigarette consumption”

“I must feel in control and feel personally responsible of my quitting”

“What do you always carry with you?”

FIELD RESEARCH

“What do you carry for smoking?“

PERSONAS

HARDCORE RITUAL SOCIAL LUXURY

ADDICTION JOURNEY

self-awareness

habit

quit

SMOKER'S JOURNEY

OPPORTUNITIES

Prevent them from starting

Rise self-awareness

Let them decide to quit

Help them to quit

Prevent them from giving in again

CONCEPT MAP

FIRST IDEAS

FIND PATTERNS

Text

SMOKELESSIS A SERVICE FOR SMOKERS THAT HELPS TO TRACK CONSUMPTION AND PROVIDES QUITTING SUPPORT

OVERVIEW

1 WEEK

+1 Time

Place

The phone then automatically add the hour of the day...

CounterEverytime the user lights

up a cigarette using the lighter, the counter

increases by one

...and the location using the phone GPS

st

STATISTICS

Location

Time

CashConsumption

1

5

1

$

VIRTUAL PET

Personal

Shared

DAILY GOAL

8Set daily goalThe app suggests a goal based on your data that you can change anytime

TOUCHPOINTS

MOBILE APP

Collects and displays data, allows to set goals and provides

support

LIGHTER

Collects data about number of cigarettes

by talking with the app

WEBSITE

Check your activities in details

://

HOW IT WORKS

SET UP

Download the app

For one week smoke as usual using the new lighter

COLLECTING DATA WITH

THE LIGHTER

Every time you light up a

cigarette the system collects your smoking

data

You can see your data within the app...

...or access the website where you can find more detailed informations...

GOALS

Every two weeks you can achieve long term goals

PET

You are responsible of your own pet

Each time you light up a cigarette...

...his environment changes and he gets affected

share it with another

smoker...

...you’ll share also

responsibility

SUPPORT

If you are about to smoke...

...you can press the

support button anytime

you are presented with alternative activities

keep achieving goals until you

become...

✌ Thanks!OZGE GENCCONSUELO KELLERMATTEO LOGLIOMARK PRUNERIALBERTO TACCONICARLOS VELASQUEZ