smharrod's second year portfolio

SEANHARROD’SPORTFOLIO

For this project we had to direct our own brief, using emerging technology. I chose to create an app, and after missing a bus to

college that morning, I decided to base it around getting the bus on time!

www.argig.tumblr.com

DMC Self-Directed

Project

After creating a concept for an app that shows you the times your buses are due in realtime, I decided it was too boring, and

there was a better way to make it, by creating a game out of catching the bus. I called it ‘Bus Run’.

Above is an idea for an advert, shown using thumbnails, It explains how the app would work.

These are the screens I’ve designed to show how you input your routes and buses and also the ‘race’ screens.

I also created an icon for the menu screen on iPhones.

This was a project run by a design agency called Uniform, based in Liverpool. Prior to the project they ran a workshop in which

we learnt different ways to create new brands, or re-design existing ones.

The brief involved creating an identity for one of three businesses. I chose to create a cleaning company based in the

North West.

Branding Project

Sean HarrodBranding Project

Positioning

ANIMAL

MATTERS

SPECIALIST PERSONAL

SAFETY

These are some of the methods that I learnt in the workshop put into practice for my cleaning company. I started by finding a niche in the market, mine being a company that specialises in cleaning cages, hutches, aquariums etc.

To narrow down the target audience and the ways the company should run I used venn diagrams and brainstorms.

I then had to develop a name, logo and tag line for the company.

Sean HarrodBranding Project

MappingSpecialist

General

Commercial Domestic

SpecialistDomesticCleaners

CLEAN

Sean HarrodBranding Project

CLEAN

Cleanp r o t e c t i n g y o u r p e t s , c l e a n i n g t h e i r h o m e s

Logo Development

Clean ClawsClean Claws

Protecting pet habitats.

Protecting your pet’s habitat.

Protecting your pets,

cleaning their habitats.

I felt that ‘Clean Claws’ worked well for the brand, as it put across the main objectives of the company, to keet your pet

safe and in good health.

Cleanp r o t e c t i n g y o u r p e t s , c l e a n i n g t h e i r h o m e s

Part of the professional development module of this year was to partake in a group project based around designing a CD and

vinyl cover for a folk band called ‘Big Eyes Family Players and Friends’.

Professional Development

We came up with many ideas as a group, but decided to settle on using photo or picture frames, as we felt this fitted well as

the band name included the word ‘Family’ that it fitted well. We also chose to use some sort of handmade aesthetic to the cover, and decided cross stiching worked well, it kept the cover

simple.

This module consisted of three workshops based around Arduino, Isadora and Lasercutting.

www.emergingtechnologie.tumblr.com

DMC Workshops

The brief for the lasercutting project was to create something inspired by the letter ‘D’. The first thought that

came to me was 3D and lasercutting creates something three-dimensional.

Using Isadora, I came up with a concept to create interactive advertising, by using a person’s movement to

display a poster or direction to a shop or restauraunt.

Using Arduino I designed a practical joke that could be played on people sitting down on a couch or bench in a public place.

As you sit down, theres a pressure sensor on the seat that triggers one of four outcomes. These include being attacked by a virtual bear or showing a timer of how long you’ve been

sitting down.

I have produced a few designs for friends and family, one being a logo design for a paintball company and the other a business

card for my father.

Live Projects

This is the logo I designed for the company, as they knew what they wanted it wasn’t too difficult to create. I’m also helping

them design the website along with letterheads and business cards.

Business card for my father, he is a self-employed joiner and as such needs to attract customers in a competative trade. I have

tried to make the business card clear and simple.

A.F.HARRODJOINERY

Quality workmanship guaranteed.

address.34 Windermere RoadPrentonWirralCH43 9SN

tel.0151 605 1441

mob.07989 371 110

e-mail.a.f.harrod@hotmail.co.uk

Develop designs and present a proposal for a new visual identity for the Liverpool Biennial.

LiverpoolBiennialProject

Using my experience of the last Liverpool Biennial, I created a maze, based around the fact that the festival is spread around

all areas of Liverpool. I found myself lost on countless occasions trying to find various exhibitions.

I feel that the idea of the maze works well, I think it will help the identity stand out more as recently the festival isn’t very well

advertised, despite being one of the biggest art festivals in Britain.

I created a short animation based around the logo; it can be found on at:

youtu.be/VYO4BL2baYw