smc presentation 02 08 2010 richard peck
Post on 19-May-2015
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Pursue a Passion: Meetup.com
Tried & Tired of Twitter
Why Meetup.com?
Un-mediated member communication
Every “conversation” includes a call-to-action
Trackable, measurable
Affinity or Loyalty Club attributes come “free”
Read their AUP
Think Direct Marketing
Twitter’s 140 characters didn’t work
Didn’t like “broadcast” characteristics of Facebook
Write like it’s direct mail (think old Ogilvy & Mather)
Use Linked Media
Facebook helps, but mostly by turning Friends into Members
Meetup.com & Facebook integration allows cross-promotion
Over-communicate
Support social media efforts with email
Anticipate audience needs
Answer inquiries
Monitor Comments
Almost real-time
Event-specific
They beat Zoomerang or SurveyMonkey
Conclusion: Quantifiable Results
500+ local members
62 events conducted
GSI: 4.96 out of 5
We have proven the power of focus—local and passion-based—to drive our business
iPhone Apps
Pursue a Passion: Meetup.com
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