smashing events - leverage social media for publicity

LEVERAGE YOUR SOCIAL MEDIA FOR:

FREE PUBLICITY

WHO ARE WE?

• Stacey Perlin & Donna McTaggart

• 13 yrs & 20+ yrs experience

CURRENT USAGE & GOALS SURVEY

• What do you use social media for today?

• Social Media Goals for your company

AGENDA • Current Usage & Goals Survey

• Why the Strategy Works

• Building your Life AND Business

• What this Tactic Achieves for You

• Increased Support, Less Stress

and a bigger, better client list!

• How it Works

• Case Studies

• Conclusion, Q & A

WHY THE STRATEGY WORKS

Leverage Your Social Media Landscape for FREE Publicity

“People do business with people they like. People buy from people they like. People

talk about people and services they like. People post and tag people they like on

Facebook. People re-tweet people they like. Reporters cover stories over and over

again with people they like.

Word-of-mouth epidemics build momentum when you leverage your marketing

strategies and SEO with social media, video and media coverage.”

Shawne Duperon

LIFE YOU WORK Owner/CEO

Solo Professional

Freelancer

Consultant

LIFE YOU WORK Owner/CEO

Solo Professional

Freelancer

Consultant

Higher Quality

LESS STRESS = SUCCESS

A Better Business

WHAT THIS TACTIC ACHIEVES FOR YOU

Leverage Your Social Media Landscape for FREE Publicity

“Retaining your current customers is 5 to 10 times cheaper than acquiring new ones.

So why are you blowing all your social media efforts on the short-term sale? Use

social media to cultivate the long-term customer experience.”

Brent Leary

LIFE YOU WORK Owner/CEO

Solo Professional

Freelancer

Consultant

Higher Quality

LESS STRESS = SUCCESS

A Better Business

• Build Your Support Network

• Focus on Community

• Free up Time to Enjoy It

• Nurture Your Niche

• Get Those Ideal Clients

• Standardized Structure

HOW IT WORKS

Leverage Your Social Media Landscape for FREE Publicity

“For companies, resistance to social media is futile. Millions of people are creating

content for the social Web, Your competitors are already there. Your customers

have been there for a long time. If your business isn’t putting itself out there, it ought

to be.”

Business Week; 19 Feb 2009

CRAFTING A MEDIA PITCH

1. Know Your Angle

2. Know Your Audience

3. Include the Five W’s and H

4. Reveal Your Angle Right Away

5. Watch Your Language

CASE STUDIES

• Start to Finish: Indie Filmmakers’ Weekend

• Trends: “Sh*t People Say” & #’s

TIPS TO REMEMBER

Word to Mouth peer-to-peer

discussions are more influential

than the mass media

Participate by enabling and

feeding the conversation

Be transparent and honest

QUESTION & ANSWER PERIOD

STACEY PERLIN

http://ca.linkedin.com/in/staceyperlin

@smashingdahling

smashingdahlingyyc@gmail.com

(403) 923-5654

DONNA McTAGGART

http://ca.linkedin.com/in/donnamctaggart

@donnamct

donnamc@kaos-consulting.com

(403) 807-9275

Complete form to receive a copy of

slide notes, additional links and a

FREE whitepaper “Tips and Tricks

for Success on Camera”:

http://eepurl.com/jVR2v

It’s been a pleasure sharing our knowledge

with you, thank you for attending today!