smart material choices for printed electronics in active ...packaging market •markets &...

©2017 Alpha Assembly Solutions – Confidential

Smart Material Choices for Printed Electronics in Active & Intelligent Packaging

ProPak Asia | AIPIA Conference | BKK,2018

Anubhav Rustogi Manager, Business Intelligence & Analytics

©2017 Alpha Assembly Solutions – Confidential

CONTENTS • Alpha Assembly Solutions Overview

• Smart Packaging Overview

• Flexible Printed Electronics : A Key Enabler for Smart Packaging

• Alpha’s Product Offerings

Alpha Assembly Solutions Overview

©2017 Alpha Assembly Solutions – Confidential

$ 1.8 B Net Sales

100 Countries

4350Employees

©2017 Alpha Assembly Solutions – Confidential

$ 554 Million – Net Sales

1300 Strong

Serve Customers in over 100 countries

Global Manufacturing Footprint

Alpha is committed to meeting the electronics assembly materials challenges with groundbreaking R&D, and a dedicated team of global

applications engineering experts.

Alpha Assembly Solutions is

a leading, global supplier of

innovative electronic

assembly materials.

©2017 Alpha Assembly Solutions – Confidential

Printed Electronics

Alpha’s Key End Markets

Smart Packaging - Overview

©2017 Alpha Assembly Solutions – Confidential

Continuous Metamorphosis of Packaging

• Protecting,

• Preserving &

• Promoting

• Enhancing customer experience

• Product tracking

• Protection against counterfeiting

©2017 Alpha Assembly Solutions – Confidential

Driver - The Ever ‘Changing’ Consumer Behavior…

Baby Boomers Gen X Millennials

1945 1965 1980 2000

http://www.lisagoller.com/2017/01/what-millennials-want-from-retail/http://pleasantfamilyshopping.blogspot.com/2009/09/expanding-publix-domain.html

Customer Experiences : The Key To Creating And Sustaining Long-lasting Product Value

Born

©2017 Alpha Assembly Solutions – Confidential

Millennials : The Force to Reckon With !

• 54% Prefer to Shop online; 64% on a Cell phone.

• 84% use Cell phone in Brick & Mortar store, 53% for deals & Coupons.

• Real time product availability affects shopping choices for 89%.

• 25% of US Population (83.1 Million Strong).

• $ 1.7 Trillion, in annual purchases, by 2020.

• Responsible for 30 % of retail sales in USA.

• Tech savvy, Financially cautious and Brand loyals.

• Seeking & sharing new information -Videos, visuals, mobile sharing, (Limited Print Media!)

• Influencers: Friends, Blogs , Videos

• Brands: That listen, care about cause(s)

• Value experience over ‘stuff’ !

• Brick & Mortar: Still love them

WHO ARE THEY ? WHAT MATTERS ? HOW THEY SHOP ?

https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail

©2017 Alpha Assembly Solutions – Confidential

Challenge(s) for Brands ?

• Creating ‘unique’ experiences

• Customer feedback & action, in real time

• Improve traceability: Real time product status, condition, inventory & location

• Product Security: Theft & Counterfeit

• Enhancing Convenience & Comfort

SOLUTION : Smart Packaging

©2017 Alpha Assembly Solutions – Confidential

Smart Packaging Solutions

Unique Experiences

Real Time Customer Feedback

Comfort & Convenience

Product Security

Product Traceability

Smart Packaging Solutions

Source: Thin FilmsSource: General Mills

Source: ICT

Source: New York Times

©2017 Alpha Assembly Solutions – Confidential

Smart Packaging Market

• Markets & Markets

• By Technology (Active and Intelligent)

$ 40 Billion by 2020

• IDTechEx

Over 15B RFID tags bought yearly

$ 12 B /year Industry

• JABIL Inc.

14.5B packages with electronic functionality (by 2024)

©2017 Alpha Assembly Solutions – Confidential

SMART = MONITORING + COMMUNICATING

Enhanced Packaging Functionality

• ‘sensing’ and/or ‘monitoring’ of the packaging environment

• ‘communicating’ or ‘signaling’ information about the change

ACTIVE INTELLIGENT

SMART

Flexible Printed Electronics:

A Key Enabler for Smart Packaging

©2017 Alpha Assembly Solutions – Confidential

Device Architecture - In Principle

Communicate

Analyze

Sense Assembly Material Requirements -

1. Connecting (“Circuit Wiring”)

2. Joining & Attachment

3. Protection

Displaying

Sensing

Power

Substrate

©2017 Alpha Assembly Solutions – Confidential

How to build it… | Printed Electronics

1. Flex Substrate(PET, PEN, Paper, etc…)

2. Print & Cure Conductive Circuit Lines

3. Print/Spray Dielectric & Cure (Thermal/UV)

4. Dispense/ Screen Print Conductive

Adhesive

5. Mount Components & Cure (Thermal)

Substrate Conductive Inks Dielectric Inks Conductive Adhesive Encapsulant

(Connecting) (Protecting) (Joining/Attaching) (Protecting)

Material Needs

©2017 Alpha Assembly Solutions – Confidential

Printed Electronics: Recipe for Success

Correct choice of

Substrates

Compatible Materials

Optimal Processes

Success

1 2 3

Key Factors for Success in Printed Electronics:1: Substrate Selection. Substrates dictate the subsequent choice of Materials. 2: Judicious selection of mutually compatible materials. 3: Additively building the circuit and then attaching components.

End Application

Product Design

©2017 Alpha Assembly Solutions – Confidential

Printed Electronics: Alpha’s Value Add

Correct choice of

Substrates

Compatible Materials

Optimal Processes

High Performance Materials for Assembly & Integration

Technical Knowhow : Substrates, Materials & Processes

Appropriate Selection of Substrates

©2017 Alpha Assembly Solutions – Confidential

Alpha’s Primary Product Offerings, for Flexible Printed Electronics

Flexible Printed Electronics (Circuit Materials Stack)

Silver Ink

Dielectric Ink

Carbon Inks

- 120°C for <10 minute curing Ag Inks- Silver < 15 m//mil

- UV & Thermally curable Dielectrics- Breakdown voltage (> 1000 V)

- Robust, Abrasion resistant Inks

- Carbon < 20 //mil

• Fully Compatible• Rapid Processable

©2017 Alpha Assembly Solutions – Confidential

1. Technology governed purchasing habits of millennials are forcing packaging developers to think “out of the box”.

2. Companies need to come up with creative ways of engaging with this new league of customers, and adapting to changes in real time.

3. Smart Packaging is a keystone to: better customer engagement, real time product tracking and protection against counterfeiting, among others.

4. Flexible Printed Electronics is a key enabler, for smart packaging

5. Alpha is committed to Flexible Printed Electronics and offers state-of-the-art, mutually compatible assembly materials : Conductive Inks, Conductive Adhesives and Encapsulant, among others.

Summary:

THANK YOU !

If ‘you’ have an application.....we have the right assembly solutions (materials & processes)

©2017 Alpha Assembly Solutions – Confidential Technology & Corporate Development

Contact Us :

Send us an email at –

printedelectronics@alphaassembly.com

OR Visit

www.alphaassembly.com