smart home safety and savings appeal to the mid-market homeowner
Post on 22-Jan-2018
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THERMOSTATS
20%
APPLIANCES
15%
67%of mid-market homeowners would consider leaving their current carrier for smart home discounts
Opportunities Concerns
Smart Home Safety and Savings Appeal to
Mid-Market Homeowner
2/3 of homeowners with houses valued $250-500K plan on buying smart home tech in the next 12 months1
Homeowners plan to buy the following smart home devices in the next 12 months:
Average house sale
price across U.S. in 2016 was $370K2
A House Divided
feel at ease with smart home technology installation
interested in insurance policy that promises savings and safety from smart home technology
CAMERAS
23%
DOORLOCKS
13%
1 2 3 ONON
4 5 6 OFF
7 8 9 OPTIONS
0 CANCEL
OFF
95% think smart home technology is expensive1/3
concerned about sharing data1/340%
LIGHTS
18%
SECURITYSYSTEMS
17%
SOURCES:1 NTT DATA, Inc., “IoT Disruption and Opportunity in the U.S. Insurance Industry,” April 20172 https://www.census.gov/construction/nrs/pdf/pricerega.pdf © 2017 NTT DATA, Inc. All rights reserved.
Resolve data issues
1Bundle discounts with smart home
devices
2Align IOT objectives
3 4Offer
value-added services
Partnerwith IoT and
data analytics players
5
Getting Your House in Order How insurance carriers can speed smart home adoption:
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