smart-drop - 2013

Smarter targeting = better results

Graham Dodd

The Letterbox Consultancy

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

Why use SMART-Drop Do you already promote niche products or services by

door dropping money off coupons, product samples or high value, multi page leaflets or brochures?

Are you an existing Royal Mail door drop user looking for alternative routes to market?

Are you seeking alternatives to direct mail or inserts?

Or are you looking to test door drops for the first time?

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

Historical Door Drop Options

Royal Mail D2D, Free Newspapers and/or Solus via teams

Common Denominator – Postal Sectors = EN 8 9

Postal Sectors = On Average 2500/3000 Households

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

Are you interested in…

a targeting tool that is up to 10 times more powerful than conventional postcode sector targeting that…

...identifies and profiles clusters of approximately 150 households within a postcode sector and is…

…available NATIONALLY

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

SMART-Drop - the benefits

  Target real prospects

  Minimise wastage

  Maximise return on investment (ROI)

  Delivery to households that may not have otherwise been targeted

  Optimise your door drop carbon footprint

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

How does it work?

  Targeting is of vital importance

  Do you have an accurate MOSAIC Profile?

  Or how can you create one?

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

Postcode Sector Targeting

Targeting by postcode sector provides an overall index for each of the sectors.

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

SMART-Drop Targeting

SMART-Drop targeting provides far greater selectivity

SMA

RT-D

rop

graham@letterboxconsultancy.co.uk

SMARTER TARGETING =

BETTER RESULTS