small firm solutions: web marketing

SMALL FIRM SOLUTIONS:WEB MARKETING

By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer

ISSUES WITH FIRM’S WEBSITE

Has not been updated in 2 years

No compelling content

No billing or pricing information

No biographical information

Basically recitation of written brochure

WHAT A BAD WEBSITE PROJECTS

WHAT A GOOD WEBSITE PROJECTS

SOLUTIONS Increase Google ranking

Sign up for Google Places (and it is free!) Create an information rich website

Increase content like biographical information or legal articles Think about search terms that people use to find law firms and

use those in the text of website

Add videos, photos, and links to make it more interactive and entertaining

FAQ section Links to Social Media Websites (that we join)

SOLUTIONS CONTINUED E-mail address snatching

To access content ask for name and e-mail before showing the content

Incentivize newsletter sign-up by placing it on website

E-mail out updates in the law and include a call to action

PRIORITIES, PRIORITIES, PRIORITIES

Put content on the website

Register for Google Places

Hire an intern to manage website updating

Newsletter and e-mail snatching

WHY SIGN ON? ¾ of Americans will be on the Internet in

2012 78% of Internet users conduct product

research online 57% of businesses have acquired a customer

through their company blog/newsletter Technology is the difference between success

and failure in today’s economy

QUESTIONS??