small business web terminology and digital marketing explained - simply

Digital Marketing Lingo

Real Simple Explanations for Real Businesses

WHY SHOULD YOU CARE?• 89% of all consumer research begins online

• Modern consumers wants to find and interact with your business seamlessly on the web

• "Click-N-Mortar" is no longer an option

Bottom-Line: Adapt or you know what

TERMINOLOGY INTRODUCTIONDuring these slides you will receive a simple but thorough introduction into

important and powerful web terminology, along with examples using the

Ocoos.com Small Business Platform.

• WEB PRESENCE

• SEARCH : WEB CRAWLERS AND WEB RESULTS

• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH

• SOCIAL MEDIA

• BLOGGING

• CRM SOFTWARE

• EMAIL MARKETING

• DATA MINING

• ANALYTICS

• SOCIAL MEDIA

• ECOMMERCE

• E-SCHEDULING

• CLOUD COMPUTING AND “THE CLOUD”

WEB PRESENCE

Definition: Place online where a specific brand, company, entity or individual can be found

Example: Your Website, Facebook Page, etc

Important note: Todays consumers expects a clean, modern and interactive web presence. Credibility is Key!

Video:

SEARCH

Definition: Platform for finding all web presences

Example: Google, Bing, Yahoo

Important note:

• Web Crawlers Review your site

• Top 3 Results in search receive 88% of clicks

• Understanding search and your keywords are very important

• Think like your customers

• Research top search terms

Video: (Example)

SEO

Definition: Search Engine Optimization. The process of optimizing your website for search crawlers

Example: Original updated Content - Crawler Friendly – Backlinks

Important note:

• SEO is a never ending battle… and expensive

• Web platforms are great ways to receive

Top SEO (Example)

BLOGGING

Definition: a discussion or informational post published to the web to create discussion and drive website traffic (Ex. Huff Post)

Important note:

• Active content is vital for SEO

• A simple weekly post can do wonders for your web presence

• "Content is king"

Tip: Many websites make it extremely easy to Publish a blog

SOCIAL MEDIADefinition: online Communities where people create, share, exchange, and comment on anything and everything

Example: Facebook, Twitter, Linkedin, Yelp, Angie's List

Important note:

• Consumers are learning about your company in new ways, and listening to each other

• Be active and create a positive social presence and community of followers

• Search Yourself and respond

Tip: New business platforms allow you to update many profiles fast and simple

CRMDefinition: Client Relationship Management. The process and tools to maintain, track, and build good customer relationships

Example: Zoho, Ocoos, Salesforce

Important note:

• Simple follow-ups can drive strong future sales

• Cost 7x more to acquire new customer than retain previous

Video:

CRM Tools: Easily track customers, and build effective e-Marketing campaigns

EMAIL MARKETING

Definition: Directly marketing a commercial message to a group of people using email

Example: Constant Contact, MailChimp, Gmail

Important note:

• Best direct free marketing

• Challenge: Building email list

• Track success

Tip! Segment customers and building smart email campaign

DATA MINING

Definition: Digging into information you may have to function smarter. Better:

Example: Grouping sets of customers, sales info on best/worst months of business, what is working and what is not.

Important note:

• With excel or CRM you can mine data in a manner of clicks

• Collect as much information as possible

• Segment groups of customers or groups of sales to learn more about your business and strategize accordingly

WEB ANALYTICS

Definition: Information and numbers on the visitors to your website or web presence

Example: Google Analytics, Ocoos, Facebook

Important note:

• Analytics are vital to online success

• Google Analytics is extremely complicated. New sites are helping simplify analytics

Tip! Simplify your analytics

E-COMMERCE

Definition: Ability to sell your products and services online

Example: Paypal, Ocoos, Authorize.net

Important note:

• Modern Consumers are going online for most purchases

• 96% of all consumer research begins online. E-commerce is rising quickly, even in the service industry.

• Seamless interaction is key

Video:

Tip! Schedule and offer your services online today!

CLOUD COMPUTING “THE CLOUD"

Definition: Simply, Access to your information anywhere that has internet, not just your home computer

Example: Amazon, dropbox, your email

Important note:

• Mobile small businesses can thrive with accessing the customer data and calendars on the go.

• Its very safe

JOIN US LIVE! + CONTINUED EDUCATION

In the central Florida area? Join our Live Seminar and innovate your business. Click Here...

- Certification Lab 1-hour $20 (Workforce Florida Refundable)

- Free for chamber members

Ready to take it to the next level? Check out these great continuing education classes:

1. Digital marketing 201: Intro to digital marketing

2. Digital Marketing 301: Advanced Digital Marketing

CONCLUSION Learn more about how you can be world-class online, all on one simple platform today: www.ocoos.com