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Search Engine Optimization for Small Business
Old Days of Optimization
2
Today
3
Main Factors
4
CONTENT
LINKS
Search Engine Optimization for Small Business
5
Client A
1200 Visit
s
5500 Visits
Search Engine Optimization for Small Business
6
Optimized Content
+
Some Linking
=
458% Increase in Traffic in 5 Months
Search Engine Optimization for Small Business
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WHO CARES
Search Engine Optimization for Small Business
8
Client A
1200 Visit
s
5500 Visits
Search Engine Optimization for Small Business
9
WHO CARES
4300 Additional Visits
5% Visitors Convert To A Sale
Average Sale = $100
$21,500 Extra Revenue/Month
Search Engine Optimization for Small Business
10
Client B
5552 Visit
s
30,208
Visits
Purely Organic Search TrafficDoesn’t Include Branded
Terms
Search Engine Optimization for Small Business
11
WHO CARES
24,656 Additional Visits Per Month
2% Visitors Convert To A Sale
Average Sale = $86
$42,408 Extra Revenue Each Month
Search Engine Optimization for Small Business
12
Quality Links + Optimized Content = Success
Search Engine Optimization for Small Business
13
Why Links?
Search Engine Optimization for Small Business
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Why Links?
Helps Google Know What is Valuable
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Valuable & Trusted Source
71,435 Unique Websites Linking
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Another Trusted Source
7,038 Unique Websites Linking
Search Engine Optimization for Small Business
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Why Links?
Helps Google Know What is Valuable
Helps Pass Value To Your Site
Search Engine Optimization for Small Business
18
WHAT ABOUT SOCIAL?!?
Search Engine Optimization for Small Business
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Search Engine Optimization for Small Business
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Not On The First Page of Google:Eye Shadow
Lip Gloss
Lip Pencils
Tinted Moisturizer
Mascara
Best Mascara
Search Engine Optimization for Small Business
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Eye Shadow
Lip Gloss
Lip Pencils
Tinted Moisturizer
Mascara
Best Mascara
These Terms Have Over 2million Searches/Year
Search Engine Optimization for Small Business
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What About Local Search?
Search Engine Optimization for Small Business
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http://www.davidmihm.com/local-search-ranking-factors.shtml
Search Engine Optimization for Small Business
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TELL GOOGLE EVERYTHING
Search Engine Optimization for Small Business
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TELL GOOGLE EVERYTHINGLocal Phone #
HoursPut Yourself in Several Categories
Upload Photos & VideosWrite an “About Us” Paragraph
Local Fax #Direct People to Write Reviews
Get Links From Other Local Websites
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Use Your Existing
Resources To Identify
Opportunities
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Using Your Existing Linking Reach
State & City Business Directories
University Local Resources Pages
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Using Your Existing Linking Reach
http://www.union.umd.edu/GH/basic_needs/shopping.html
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Using Your Existing Linking Reach
University Local Resources Pages
Alumni Updates & Job Postings
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Using Your Existing Linking Reach
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Using Your Existing Linking Reach
Alumni Updates & Job Postings
Job Posting Sites & Job Forums
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Using Your Existing Linking Reach
Job Posting Sites & Job Forums
Participating in Industry Forums
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http://directory.big-boards.com/
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Using Your Existing Linking Reach
Participating in Industry Forums
Industry Directory Listings
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Using Your Existing Linking Reach
directorycritic.com/niche-directories.html
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Using Your Existing Linking Reach
Industry Directory Listings
Sites Listing Any Company Website
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Using Your Existing Linking Reach
38
Using Your Existing Linking Reach
Sites Listing Any Company Website
Sites Allowing Guest Posts/Interviews with Owners
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Using Your Existing Linking Reach
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Using Your Existing Linking Reach
Sites Allowing Guest Posts/Interviews with Owners
Black/Women/Christian/Jewish Business Owners
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Using Your Existing Linking Reach
goblackbusiness.com/
cbd-search.com/
womenbusinessdirectory.com/
jmerica.com/jdirectory/
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Using Your Existing Linking Reach
Black/Women/Christian/Jewish Business Owners
Military or Veteran Owned Businesses
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Using Your Existing Linking Reach
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Using Your Existing Linking Reach
Military or Veteran Owned Businesses
Sites Listing Military Discounts/Deals
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Using Your Existing Linking Reach
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Using Your Existing Linking Reach
Sites Listing Military Discounts/Deals
University Pages Linking to Staff/Student Deals
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Using Your Existing Linking Reach
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Using Your Existing Linking Reach
University Pages Linking to Staff/Student Deals
Scholarship Pages on University Sites
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Using Your Existing Linking Reach
http://eosp.csumb.edu/scholarship-websites
http://finaid.ucf.edu/scholarships/
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Using Your Existing Linking Reach
Scholarship Pages on University Sites
Scholarship Pages on High School Sites
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Using Your Existing Linking Reach
http://www.narlington.k12.nj.us/NAHS-Scholarship.htmhttp://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htmhttp://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htmhttp://saboe.k12.nj.us/mshs/mhs_guidance.html
http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htmhttp://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm
http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htmhttp://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm
http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf
http://www.nps.k12.nj.us/236620129101236910/site/default.asp
http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.htmlhttp://www.montclair.k12.nj.us/WebPage.aspx?Id=506
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Using Your Existing Linking Reach
Scholarship Pages on High School Sites
High School or Local Athletic Team Sponsorship
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Using Your Existing Linking Reach
http://www.eteamz.com/southmdbaseball/sponsors/
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Using Your Existing Linking Reach
High School or Local Athletic Team Sponsorship
Local Chamber of Commerce
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Using Your Existing Linking Reach
Local Chamber of Commerce
Local Animal Shelters
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Using Your Existing Linking Reach
Local Animal Shelters
Animals in the Office
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Using Your Existing Linking Reach
Animals in the Office
Office Sponsored Athlete
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Using Your Existing Linking Reach
Office Sponsored Athlete
Sponsoring a Local Podcamp/Barcamp
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Using Your Existing Linking Reach
http://podcamp.pbworks.com/w/page/17344268/FrontPage
“A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
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Using Your Existing Linking Reach
Sponsoring a Local Podcamp/Barcamp
Podcast Directories
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Using Your Existing Linking Reach
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Using Your Existing Linking Reach
Podcast Directories
Sites Linking to Webinars
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Using Your Existing Linking Reach
Sites Linking to Webinars
Speaking at Events
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Using Your Existing Linking Reach
Speaking at Events
Donate a Raffle Prize
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Using Your Existing Linking Reach
Donate a Raffle Prize
Donate Old Product/Freebies
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Using Your Existing Linking Reach
Donate Old Product/Freebies
Hold a Contest/Twitter Contest
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Using Your Existing Linking Reach
Hold a Contest/Twitter Contest
Twitter Profile Sites
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Using Your Existing Linking Reach
twellow.com
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Using Your Existing Linking Reach
Twitter Profile Sites
Sites That Profile Startups
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Opportunity Cycle (Connect the dots)
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Helpful Tools & Sites
http://www.opensiteexplorer.org
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Content & Internal Site Factors
“If you build it, they will come.”
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Content & Internal Site Factors
“If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”
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Quality Links + Optimized Content = Success
How much content?
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I need to keep my branding.
Too many words ruins the design.
I don’t know what to write there.
I’m unwilling to add or change content regardless of the opportunity cost.
Find Your Keywords
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https://adwords.google.com/select/KeywordToolExternal
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Helpful Tools & Sites
Find Longtail Keywords
What kind of keywords?
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Look at surrounding search results
What kind of keywords?
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Content & Internal Site Factors
Main Factors: Title Tag
Search Engine Optimization for Small Business
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Title Tag: Home – Smashbox – Official Site
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Content
Main Factors: Title Tag
SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia
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Content
Main Factors: Header/Headline/H1
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Content
Main Factors: Header/Headline/H1
Contains Flagpoles & Flag Poles in an H1. Ranks #1.
Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”
Importance of a Meta Description
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Importance of a Meta Description
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Finding Duplicate Descriptions & Title Tags
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How much content?
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How much content?
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How much content?
90
How much content?
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How much content?
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“The only thing necessary for the triumph of evil is for good men to do nothing”
- Edmond Burke
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“The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”
Q & A
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Adam Melson@adammm
www.seerinteractive.com/blog
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