small business blogging secrets revealed
Post on 20-Aug-2015
2.235 Views
Preview:
TRANSCRIPT
Small Business Blogging
Jeanne Hopkins
Director of Marketing
Business Blogging Secrets Revealed
Please Tweet questions and comments
to @HubSpot
The Hashtag is #BizBlog.
Why Blog?
Leads
What is a lead?
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Before You
Blog
Website Basics
Landing Pages
Keywords
Blogging
Content
Customers>You
5 Rules For Blog Content
1.Answer Industry Questions
2.Comment on Industry News
3.Provide How-to Based Content
4.Encourage Readers To Comment
5.Post Articles Consistently
Blogging
Secrets
Headlines Win
Segment
CTAs
Leverage for
SEO
Everyone
Social Media
Measure
Takeaway: Measure traffic, links leads and comments as important business blog KPIs.
?’s@HubSpot
top related