small brand kotler ch9
Post on 15-Aug-2015
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POSITIONING AND BRANDING A SMALL BUSINESS
PROBLEMS FACED BY SMALL BUSINESSES
SMALL BUDGETS
WHAT CAN THEY DO?
CREATIVITYCreate new methods and strategies to
stay interesting to customer
Employ well integrated set of brand element
Focus on a few key associations
Maintain points of difference
Leverage secondary associations
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