smaato company profile
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Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
COMPANY PROFILE
SOMA™Smaato Open MobileAdvertising Platform
WWW.SMAATO.COM
Introducing Smaato
• Delivers Mobile Advertising platform for mobile web & in-application advertising
• Creates ad revenue streams for carriers, mobile developers, ad-sales networks & mobile manufacturers
• Monetizes mobile ad inventory
• Patent pending telephony ad technology
2Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Awards winning technology:
Smaato Network Reach
MOBILE WEBSITES &EXTENDED REACH IN-APP
Mobile Web for mass reach vs.in-app & in-game for long tailadvertising opportunity
• Premium Target Group • Accepted Ad-Formats• High Quality Targeting
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 3
SOMA - Smaato Open Mobile Advertising
SOMA – Smaato's Open Mobile Advertising platform enables the delivery of targeted advertising to mobile phones on mobile web sites / widgets, within applications and in mobile games.
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 4
SOMA's unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (publishers, developers, operators) and 3rd party ad technology providers.
Content Developer +
PublisherSmaato Advertising Platform SOMA
MediaAgency
SOMAIn-App
APISOMA
In-Application,Mobile Web
Ad Exchange
SOMAMobile Web
SOMAMobile Web
Mobile Advertising Ecosystem
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 5
Ad NetworkBRAND CARRIERMobile
User
Ad Funded New
BusinessModels
SOMA - Smaato Open Mobile Advertising
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 6
Smaato's added value in the mobile ecosystem consists of providing the mobile ad platform as well as aggregating ad inventory from mobile software developers and content providers.
Smaato's open mobile advertising platform SOMA provides ad request handling, targeting and reporting with multiple ad delivery options on the handset. SOMA supports the latest MMA guidelines and features an industry standard device database to ensure delivery of the right ad content to any mobile device.
Open for Ad Sales Network Partners for our global mobile inventory
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 7
Smaato Network Reach
The circles mark the epicenters of our inventory.
Smaato Network Partnerships
Activ Mtickermywaves
Zedge MobileZedge
Mobile EmailFunambol
Galaxy on Fire 2Fishlabs
The Smaato Network presents new mobile targeting opportunities worldwide. Some featured Mobile Publishers / Developers:
mjoyVenista
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 8
“We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform”
Mark Rosner, EVP Zedge Inc.
11 million users, mobile UGC site
Smaato Traction
• General News & Politics
• Business, Finance & Economy
• Education
• Jobs & Careers
• Weather
• General News & Politics
• Business, Finance & Economy
• Education
• Jobs & Careers
• Weather
• Games
• Mobile Content
• TV & Movies
• Music
• Games
• Mobile Content
• TV & Movies
• Music
Smaato Network Categories
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 10
AutomotiveAutomotive
Bollywood(India only)
Bollywood(India only)
CommunicationCommunication
EntertainmentEntertainment
Food & DiningFood & Dining Hispanic(Americas only)
Hispanic(Americas only)
Information & News
Information & News
Lifestyle & People
Lifestyle & People
Services Services
SportsSports
Technology, Science & Software
Technology, Science & Software
• Comumunities & Dating
• Instant Messaging
• Other
• Comumunities & Dating
• Instant Messaging
• Other
• Local Business
• Maps
• Portals & Search
• Directories
• Public Transportation
• Local Business
• Maps
• Portals & Search
• Directories
• Public Transportation
• Culture, Arts & Religion
• Family
• Fashion & Beauty
• Health
• Shopping & Travel
• Teen
• Woman
• Culture, Arts & Religion
• Family
• Fashion & Beauty
• Health
• Shopping & Travel
• Teen
• Woman
• Profiling Open, universal API to multiple Ad Sales Networks globally
• Targeting Enriching User Profiles for more relevant ad delivery
• Billing Trusted party for multiple partners in the ecosystem
Opening up Mobile Advertising …
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
SOMA Mobile DNA
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 11
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 12
SOMA - Open Inovation
Ad Funded Calls
In - Application
Game Wrapper
In - Widget
Smartphones
ClickActions
Mobile Web
Ad Sales Networks
Inhouse Sales Team
Media Agencies
Java Mass Market
Projected Socio Demographics
Communication enthusiasts.
Extroverts who live to communicateWith other human beings, and they’re often in people-facing jobs like sales and business development.
Willing to pay for any advanced phone feature that’ll help them communicate better. E-mail, short messaging, IM, video calls.
Blackberries and Palm Treos
Information enthusiasts.
A little more introverted, and tend to be in information-heavy jobs like medicine, law, and research. They need a tool that helps them manage all that information.
Will pay extra for features that extend their memory and help them work with information: use lots of 3rd party apps.
iPhone & Windows MobileCopyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 13
Smaato is proposing device targeting to reflect mobile user clusters.
Entertainment enthusiasts.
Younger people (late teens and twenties) who want to keep their fun lifestyles even as they enter the workforce.
They’ll pay extra for enhanced entertainment features – music, video, fun messaging. They can’t pay as much for their phones.
Sony Ericsson
Smaato Network Target Group
Active Smartphone Users are decision makers in their best age
Over 75% malePredominantly ages 25-44
More than 90% college educatedMore than one-third have graduate degrees
Household income average close to $90KMajority have children ages 6-17 in household
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 14
Average User Data
Smaato Network
* Collected & compiled by available user data of Smaato Network Partners.
SOMA Ad FormatsSOMA supports MMA Ad-Banner standards (Version 2.0 & 1.0)
Ad Size Sample Technical Specifications Sample Creative (approx. size)
X-LargeImageBanner
• 300 x 50 pixels• .gif, .png, .jpg for still image• Animated gif for animation• Basic: <5KB file size• Enhanced: <7.5 KB file size
LargeImageBanner
• 216 x 36 pixels• .gif, .png, .jpg for still image• Animated gif for animation• Basic: <3KB file size• Enhanced: <4.5 KB file size
MediumImageBanner
• 168 x 28 pixels• .gif, .png, .jpg for still image• Animated gif for animation• Basic: <2KB file size• Enhanced: <3 KB file size
SmallImageBanner
• 120 x 20 pixels• .gif, .png, .jpg for still image• Animated gif for animation• Basic: <1KB file size• Enhanced: <1.5 KB file size
TextTagline
(optional) 1
• Up to 24 characters for X-Large• Up to 18 characters for Large• Up to 12 characters for Medium• Up to 10 characters for Small
Click here for Smaato!
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 15
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 16
Smaato Award 2008
RAGNAR KRUSECEO
PREVIOUS COMPANIES:Intershop (VP Sales & Marketing),Xtramind (EVP Marketing & Bus. Dev.)DTP Partner (CEO)
PETRA VORSTEHEREVP Strategic AlliancesIntershop (VP Bus. Dev & Strategic Alliances)
HARALD NEIDHARDTCMOPixelpark (VP)Cardmine (CEO)
JÖRG ANHALTVP SalesIntershop (VP Bus Dev) Xtramind (EVP Sales)
GEORG FIEGENCOOXplain Interactive Agency (CTO & GM)
MARC JUNKERCTO & CIOMobileview (CTO)
HQ: Redwood Shores, Silicon Valley, USAR&D: Hamburg, Germany
Advisory Board:Reese Jones (Chairman, Netopia; Fellow, UC Berkeley), Dr. Hagen Hultzsch (former CTO, Deutsche Telekom) Sidney Rittenberg (China consultant), Paulus Neef (former CEO Pixelpark), Christiane zu Salm (former GM, MTV + 9Live TV; Burda)
Prior experiences from start-up to going public.
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 17
International Team
Smaato Traction
• Addressing 25+ Million Mobile Users• Growing to 3 Billion AI’s in 200+ countries
• Carrier Grade Solutions • VC Funded: Series A – $3.5M
37500 %
YTD Growth
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
CONTACT WWW.SMAATO.COM
Harald Neidhardt
CMO & Co-Founder
Hamburg, Germany
EU: +49 40 3571 8388HQ: Redwood Shores, CAR&D: Hamburg, Germany
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