slr webinar compiled - national ready mixed concrete ... · 10:00 overview, introductions, agenda...

Welcome to the NRMCA Streets and Local Roads Webinar

Concrete StreetsThe safe, durable and economical

community investmentcommunity investment.

Doug O’NeillSr. NRD-NE Region, Rochester, NY• All attendees will be muted• If you have login problems call (585) 436-

8310.• You can submit your questions by using your

Go-To-Webinar Dashboard

Today’s Topics 10:00 Overview, introductions, agenda10:05 Introduce Brian Killingworth- Jon Hansen10:10 Lessons learned in Iowa – John Cunningham and Gordon Smith

Iowa has had a long and successful program for promoting concrete, with a market share today for SLR of over 60%. Gordon and John will share their experiences that will shorten the learning curve for others getting started in SLR promotion.

10:55 NRMCA Flipbook – Jon HansenNRMCA has developed a new flip book on streets and local roads to help local promoters be more comfortable making these calls and to drive the many reasons why concrete is the best paving materialreasons why concrete is the best paving material.

11:10 Moving forward in Arkansas, Tactics, Resources – Vance PoolArkansas is about to begin an SLR program. Their strategy is based on low market share, small towns with no mega cities. What they do have is a strong

i i (ARMCA) ACPA (OK AR Ch ) dstate association (ARMCA), a strong ACPA presence (OK AR Chapter) and good members who are allocating resources. This model may not work for your locale but the tools and strategies are available in total or as parts to help everyone move forward.

11:30 End

All Times CDST

The “Launch Team” For Today’sS d L l R d W biStreets and Local Roads Webinar

Gordon John Brian

Vance Doug Jon

Brian Killingsworth, P.E.Sr. Director, Pavement Structures, San Antonio, TX• 19 Years as Consulting Engineer in private sector

Pavement Experience in:• Pavement Experience in:•Design, material selection, construction, and maintenance and rehabilitation

• NRMCA Duties:• Streets and Local Roads Technical Support• Parking Lots Technical Support• Codes and Standards Development

• AASHTO, FHWA, ASCE, ACI and others• Pavement Sustainability Issues

• GreenRoads GreenLITE Pervious Pavement• GreenRoads, GreenLITE, Pervious Pavement• Education and Technology Transfer

Brian Killingsworth, P.E.1011 Parter Pond

San Antonio, Texas 78260

Phone: (830) 438-2690Mobile: (210) 508-4923

bkillingsworth@nrmca orgbkillingsworth@nrmca.orghttp://www.nrmca.org/about/Staff-Bio-BKillingsworth.asp

Lessons learned:Lessons learned:Lessons learned:Lessons learned:iowa’siowa’s slrslr programprogram

NRMCA Streets and Local Roads WebinarNRMCA Streets and Local Roads Webinar

August 5, 2011August 5, 2011

Gordon Smith & John CunninghamGordon Smith & John Cunningham

Building a marketBuilding a market

F lF l•• Focus on longFocus on long--termterm

•• Build and maintain relationshipsBuild and maintain relationships

•• Start the right way Start the right way

•• Concrete benefitsConcrete benefits•• Concrete benefitsConcrete benefits

Long termLong term

P i i lP i i l f f •• Promoting pavements is a longPromoting pavements is a long--term process of term process of building and maintaining trust with agency officials in building and maintaining trust with agency officials in you and in concreteyou and in concreteyy•• Agencies have lengthy programming processesAgencies have lengthy programming processes

•• Their credibility is at stakeTheir credibility is at stake

Long TermLong Term

A li A li l dl d ffi i l ffi i l •• Appealing to Appealing to electedelected officials officials is not a longis not a long--term approachterm approach•• Their view of solutions is Their view of solutions is

i fl d b th i i f i fl d b th i i f influenced by their view of influenced by their view of election cycleselection cycles

•• Professional staff tend to Professional staff tend to look at approaches in longer look at approaches in longer termsterms•• Hoping to build a careerHoping to build a careerpp

Long termLong term

G l i hi i G l i hi i •• Grow your relationship in Grow your relationship in the long termthe long term

•• This could mean passing up This could mean passing up This could mean passing up This could mean passing up work in the short termwork in the short term•• Select projects that are likely Select projects that are likely

to have successto have successto have successto have success

relationshipsrelationships

•• Imbed a promoter within Imbed a promoter within •• Imbed a promoter within Imbed a promoter within professional organizationsprofessional organizations•• APWAAPWA•• County Engineers Assn.County Engineers Assn.•• Engineering societiesEngineering societies•• Engineering societiesEngineering societies

•• CECCEC•• ISAEISAE•• PSEPSE

•• Help the professional staff be Help the professional staff be successfulsuccessful

•• Be honestBe honestBe honestBe honest•• Your credibility is more of a Your credibility is more of a

commodity than concretecommodity than concrete

•• Provide technical support or Provide technical support or Tom Stoner, County Engineer

Robert Smith County Supervisorresourcesresources•• Traditional approach in IowaTraditional approach in Iowa

Robert Smith, County SupervisorRon Bell, Assistant to the

County Engineer

relationshipsrelationships

B hi h h B hi h h •• Be a resource on which they Be a resource on which they can relycan rely•• Provide access to technical Provide access to technical

i f tii f tiinformationinformation

•• Offer inOffer in--field supportfield support

•• Act as clearing house for Act as clearing house for l l j i di til l j i di tilocal jurisdictionslocal jurisdictions

•• Conduct training for agency Conduct training for agency staff and consultantsstaff and consultants

Start the right wayStart the right way

H l h l H l h l •• Help the agency evaluate Help the agency evaluate needsneeds

•• Start smallStart smallStart smallStart small

•• Use a mix of fixesUse a mix of fixes

•• Choose highly visible Choose highly visible projectsprojects

•• Choose locations where Choose locations where •• Choose locations where Choose locations where cement/concrete industry cement/concrete industry are importantare important

Help citiesHelp citiesevaluate needsevaluate needsevaluate needsevaluate needs

“P i th W ” “P i th W ” •• “Paving the Way” “Paving the Way”

•• Why should they want a Why should they want a paving program?paving program?p g p gp g p g•• Avoid problems before they Avoid problems before they

become problemsbecome problems•• Optimize city dollarsOptimize city dollars

•• Better return on Better return on infrastructure investmentsinfrastructure investments

•• Bring streets in line with Bring streets in line with overall city goalsoverall city goalsoverall city goalsoverall city goals

•• Give citizens a formal Give citizens a formal process to reference.process to reference.

Evaluate needsEvaluate needs

S f h i i l l f i S f h i i l l f i •• Streets are one of the most critical elements of city Streets are one of the most critical elements of city infrastructure and are possibly the most visibleinfrastructure and are possibly the most visible

b i i d idb i i d id•• Attract business, industry, residentsAttract business, industry, residents

•• Improve safety, traffic flow, and aestheticsImprove safety, traffic flow, and aesthetics

•• Reduce maintenance costs, accidents, drainage Reduce maintenance costs, accidents, drainage problems, complaintsproblems, complaints

•• Provide cleaner appearance, easier and safer travel, Provide cleaner appearance, easier and safer travel, community pridecommunity pride

Evaluating needsEvaluating needs

Wh d d f Wh d d f •• What do we need from our What do we need from our streets in order to streets in order to accomplish the accomplish the city’s goalscity’s goals??

N N •• New streets to serve New streets to serve development?development?

•• Pave unpaved streets?Pave unpaved streets?

R d l i R d l i •• Reduce annual maintenance Reduce annual maintenance costs?costs?

•• Reconstruct older streets?Reconstruct older streets?

M i i h h ?M i i h h ?•• Maintain what we have?Maintain what we have?

First things first…First things first…

Subdivision standards can prevent shifting p gstreet costs from the developer to the taxpayers. Without proper standards, developers can build low initial cost streets developers can build low initial-cost streets that soon require more than their fair share of the maintenance budget in order to sustain an adequate level of service.

Evaluating needsEvaluating needs

F F •• Four stepsFour steps•• Identify necessary Identify necessary

improvementsimprovements

i ii i•• Survey existing streetsSurvey existing streets

•• Investigate Investigate funding/financing optionsfunding/financing options

i i•• Program improvementsProgram improvements

Start smallStart small

K h h K h h •• Keep the approach Keep the approach manageable for the agencymanageable for the agency•• Don’t ask for the worldDon’t ask for the world

•• Keep things manageable for Keep things manageable for youyou•• Make sure you have Make sure you have •• Make sure you have Make sure you have

contractors that can performcontractors that can perform

•• Make sure you can deliverMake sure you can deliver

•• The agency may choose to The agency may choose to expandexpand•• Based on citizen reactionBased on citizen reaction

Small examplesSmall examples

•• Cities in Iowa that began Cities in Iowa that began •• Cities in Iowa that began Cities in Iowa that began with projects less than 10 with projects less than 10 blocks in length and blocks in length and expanded greatly after expanded greatly after completion of the first completion of the first completion of the first completion of the first projectproject•• SloanSloan•• SalixSalix

ViVi•• VictorVictor•• OsageOsage

•• 10 blocks of paving10 blocks of paving•• 31’ wide (10.33 31’ wide (10.33 ydsyds))•• 1 mile (1760 1 mile (1760 ydsyds))•• 6” thick (0.167 6” thick (0.167 ydsyds))•• 3036 cubic yards3036 cubic yards•• 3036 cubic yards3036 cubic yards

Mix of FixesMix of Fixes

A i l A i l i h l ii h l i•• An agencies goals An agencies goals require more than one solutionrequire more than one solution•• You can’t ignore current needs while focusing only on the You can’t ignore current needs while focusing only on the

future and you can’t ignore the future while focusing on future and you can’t ignore the future while focusing on y g gy g gthe needs of todaythe needs of today

•• Take advantage of all options in order to meetTake advantage of all options in order to meet agency agency g pg p g yg yneedsneeds

•• Again, as concrete reps we may have to pass on some Again, as concrete reps we may have to pass on some g , p y pg , p y pprojects today in order to grow a future marketprojects today in order to grow a future market

Mix of FixesMix of Fixes

Short Term

Long Term

Asphalt Patching

Concrete O l

Seal Coat

Overlay Overlay

Asphalt Concrete

Diamond

pPaving

Concrete Paving

Diamond Grinding

Mix of FixesMix of Fixes

Short Term

Long Term

Thin Concrete Patching

Concrete O l

Seal Coat

Overlay Overlay

Roller Concrete Compacted

Concrete

Concrete Paving

Diamond Grinding

Full Depth Reclamation or

Soil Cement

Start withStart withhigh visibilityhigh visibilityhigh visibilityhigh visibility

•• Let citizens drive future Let citizens drive future •• Let citizens drive future Let citizens drive future projectsprojects•• Builds small projects into Builds small projects into

larger future projectslarger future projects

•• Give the agency a chance to Give the agency a chance to be successfulbe successful

•• ExamplesExamples•• ExamplesExamples•• In front of schoolIn front of school•• Past shopping areaPast shopping area•• Near ball fields or parksNear ball fields or parks•• Do not have to be heavy truck Do not have to be heavy truck

routesroutes•• Ease the minds of Ease the minds of

professional staffprofessional staff

Our industryOur industry

C t/ t l t C t/ t l t •• Cement/concrete plants Cement/concrete plants provideprovide•• JobsJobs•• Property tax revenueProperty tax revenue•• Property tax revenueProperty tax revenue•• Economic impactEconomic impact

•• Where is the industry in Where is the industry in your state?your state?•• Ready mix plantsReady mix plants•• Cement plants/terminalsCement plants/terminals•• Concrete contractorsConcrete contractors

•• Could provide competitionCould provide competition•• Increase numbers of biddersIncrease numbers of bidders•• Increase numbers of biddersIncrease numbers of bidders

Concrete benefitsConcrete benefits

For PavementsFor Pavements

BenefitsBenefits

S i biliS i bili•• SustainabilitySustainability

•• SafetySafety

•• DurabilityDurability

•• Lower costsLower costs•• Two pavement systemTwo pavement system

•• Lower LCCA of concreteLower LCCA of concrete

BenefitsBenefits

S i biliS i bili•• SustainabilitySustainability•• Lower carbon footprintLower carbon footprint

•• Less material consumptionLess material consumption

•• RecyclabilityRecyclability

•• DurabilityDurability

•• Local materialsLocal materials

•• SafetySafety•• ReflectivityReflectivity

•• Skid resistanceSkid resistance

•• Fewer traffic zonesFewer traffic zones

benefitsbenefits

D biliD bili•• DurabilityDurability•• The benefit most associated The benefit most associated

with concrete pavementswith concrete pavements

•• Low CostLow Cost•• The most important benefit The most important benefit

to most agenciesto most agenciesto most agenciesto most agencies

•• We have to translate what We have to translate what durability really meansdurability really means•• Low total costLow total cost

Eddyville’s Cemetery Road$2,100 in 1907 ($21 per year)

BenefitsBenefits

C i b f h C i b f h •• Cost is, by far, the most Cost is, by far, the most important benefitimportant benefit

•• Appeal to city officials that Appeal to city officials that Appeal to city officials that Appeal to city officials that it is in their best interest to it is in their best interest to consider longconsider long--term solutionsterm solutions•• Mix of fixesMix of fixesMix of fixesMix of fixes

BenefitsBenefits

Pavement lasts 40 years40 years

Overlay lasts 25 years

BenefitsBenefits

LCCA will help will help illustrate

Pavement lasts 15 years

Overlay lasts 12 years

Why Why lccalcca rather than rather than Initial Cost?Initial Cost?Initial Cost?Initial Cost?

B f t t f B f t t f •• Because future costs for Because future costs for maintaining the pavement maintaining the pavement and for keeping it in service and for keeping it in service may verymay very easily cost more easily cost more y yy y yythan “than “building inbuilding in” ” quality quality right from the startright from the start

Failing to Consider Failing to Consider LongLong TermTermLongLong--TermTerm

C ld d i hC ld d i h •• Could end up costing theCould end up costing the agency more agency more moneymoney

•• Would they want to go strictly by lowWould they want to go strictly by low--dollar on their dollar on their flflfleet? fleet? •• Buildings? Buildings?

•• Rescue equipment?Rescue equipment?•• Rescue equipment?Rescue equipment?

Estimating Total Estimating Total Pavement CostPavement CostPavement CostPavement Cost

Th Th bb d d ? ?•• The true cost to The true cost to buybuy and and ownown a pavement?a pavement?•• Too easy to forget how much it costs to maintain a Too easy to forget how much it costs to maintain a

pavementpavementpp•• No “moving” partsNo “moving” parts

•• No directNo direct cost to userscost to users

Lik h i Lik h i •• Like the water in your tapLike the water in your tap

•• Really emphasize that there is a cost to ownReally emphasize that there is a cost to own•• Its critical that they truly understand this pointIts critical that they truly understand this pointy y py y p

Total Pavement CostTotal Pavement CostTotal Pavement CostTotal Pavement Cost

The total cost of the pavement includes initial The total cost of the pavement includes initial ppcost and maintenance costs over its expected cost and maintenance costs over its expected

service lifeservice life

The Tool The Tool to Estimate to Estimate Total Pavement CostTotal Pavement Cost

LifeLife--Cycle Cost AnalysisCycle Cost Analysis –– The total cost of the The total cost of the pavement including initial cost and pavement including initial cost and pavement including initial cost and pavement including initial cost and

maintenance costs over its expected service maintenance costs over its expected service life.life.

In other words…In other words…

I i i l C (IC)I i i l C (IC)•• Initial Cost(IC)Initial Cost(IC)•• Construction costConstruction cost Life-Cycle Cost=

•• Maintenance Cost(MC)Maintenance Cost(MC)•• Annual costs to keep pavement in useAnnual costs to keep pavement in use IC+MC

SL•• Service Life(SL)Service Life(SL)•• The number of years the pavement is expected to stay above a The number of years the pavement is expected to stay above a

predetermined minimum (acceptable) level of servicepredetermined minimum (acceptable) level of service

SL

p ( p )p ( p )

Example of LCCA Example of LCCA (Cedar Falls)(Cedar Falls)(Cedar Falls)(Cedar Falls)

Concrete Asphalt Present Cost Concrete

Present Cost Asphalt

Present Worth Concrete

Present Worth Asphalt

Year 0 Reconstruction Reconstruction $1,135,068 $1,209,198 $1,135,068 $1,209,198

Year 8 -- Crack repair 0.00 5,034.24 0.00 3,974.08

Year 10 Repair/patch -- 39,432.57 0.00 29,341.54 0.00

Year 15 -- Mill & Fill 0.00 256,638.1 0.00 164,726.23

Year 20 Repair/patch -- 49,853.73 0.00 22,752.59 0.00

Year 23 -- Crack repair 0.00 5,611.84 0.00 2,843.47

Totals $1 187 162 $1 380 742Totals $1,187,162 $1,380,742

Example of LCCA Example of LCCA (Mason City)(Mason City)(Mason City)(Mason City)

Concrete Asphalt Present Cost Concrete

Present Cost Asphalt

Present Worth Concrete

Present Worth Asphalt

Year 0 Construction Construction $225,000 $215,000 $225,000 $215,000

Year 10 Patching -- $2,100 0.00 $1,562.40 0.00

Year 15 -- Overlay 0.00 $32,375 0.00 $20,784.75

Year 20 Patching -- $11,900 0.00 $6,592.60 0.00

Totals $233,155 $235,784.75

30 Year Analysis

Concrete Asphalt

Year 0 (construction) (construction)( ) ( )

Year 10 •Joint rehab --

Year 15 -- •Patching

Example of Example of LCCALCCA((Iowa DOT)Iowa DOT)•Overlay

•Base clean & prep•Binder

((Iowa DOT)Iowa DOT)•Surface•Asphalt cement•Shoulders•Traffic control•Mobilization•Samples•Lab

Year 20 •Joint rehab --

Year 30 •Joint rehab•Patching

•Milling•PatchingPatching

•Structural overlay•Shouldering

Patching•Structural overlay•Shouldering

30 Year Analysis

Concrete Asphalt

Year 0 (construction) (construction)( ) ( )

Year 10 •Joint rehab --

Year 15 -- •Patching•Overlay•Base clean & prep•Binder•Surface•Asphalt cement•Shoulders•Traffic control•Mobilization•Samples•Lab

Year 20 •Joint rehab --

Year 30 •Joint rehab•Patching

•Milling•PatchingPatching

•Structural overlay•Shouldering

Patching•Structural overlay•Shouldering

cautioncaution

•• Factors in LCCA that can manipulate resultsFactors in LCCA that can manipulate results•• Factors in LCCA that can manipulate resultsFactors in LCCA that can manipulate results•• Discount Rate (Real Interest Rate)Discount Rate (Real Interest Rate)

•• High rate is better for short term fixesHigh rate is better for short term fixes•• Shifting costs further out in futureShifting costs further out in futuregg•• Over 3% should be a red flagOver 3% should be a red flag

•• LCCA term that does not match design life of concreteLCCA term that does not match design life of concrete•• 20 year analysis with 30 year pavement20 year analysis with 30 year pavement

40 l i i h 30 40 l i i h 30 •• 40 year analysis with 30 year pavement40 year analysis with 30 year pavement•• Salvage valueSalvage value

•• Red flagsRed flags•• High value for asphaltHigh value for asphaltHigh value for asphaltHigh value for asphalt•• Little or no value for concreteLittle or no value for concrete

•• User costsUser costs•• Asphalt industry will try to argue higher costs for concreteAsphalt industry will try to argue higher costs for concrete

•• Have potential to completely dominate LCCAHave potential to completely dominate LCCA

Building a marketBuilding a market

F lF l•• Focus on longFocus on long--termterm

•• Build and maintain relationshipsBuild and maintain relationships

•• Start the right way Start the right way

•• Concrete benefitsConcrete benefits•• Concrete benefitsConcrete benefits•• Cost is most importantCost is most important

Thank youThank you

relationshipsrelationships

•• Imbed a promoter within Imbed a promoter within •• Imbed a promoter within Imbed a promoter within professional organizationsprofessional organizations•• APWAAPWA•• County Engineers Assn.County Engineers Assn.•• Engineering societiesEngineering societies•• Engineering societiesEngineering societies

•• CECCEC•• ISAEISAE•• PSEPSE

•• Help the professional staff be Help the professional staff be successfulsuccessful

•• Be honestBe honestBe honestBe honest•• Your credibility is more of a Your credibility is more of a

commodity than concretecommodity than concrete

•• Provide technical support or Provide technical support or Tom Stoner, County Engineer

Robert Smith County Supervisorresourcesresources•• Traditional approach in IowaTraditional approach in Iowa

Robert Smith, County SupervisorRon Bell, Assistant to the

County Engineer

Concrete StreetsConcrete StreetsThe safe durable and economicalThe safe, durable and economical

community investment.

Is your street program beyond your l?control?

Some things you can controlSome things you can control

Now you get all the benefits of concrete streets at affordable first cost • Concrete streets last longer with less maintenance• Concrete streets have a lower cost of ownership-

LifeCycle Cost C t t t d H t I l d Eff t• Concrete streets reduce Heat Island Effect

• Concrete streets are safer at night: lighter color surface reflects more lightsurface reflects more light

• Concrete is used for both new streets, rehabilitating existing ones and storm water managementg g

• Concrete is locally produced so you can buy at home and can be recycled at the end of its life

Concrete streets last longer with less i tmaintenance

Perpetual asphalt maintenance cost time, money and manpower

Concrete will lower ownership costConcrete will lower ownership costFDOT maintains over 42,400 lane-miles of roads & highways.

T t l S t 42 400 L Mil• Total System = 42,400 Lane Miles• 960 Lane Miles Concrete (2.3%)• 41,440 Lane Miles Asphalt (97.7%)

• Florida Interstate/Turnpike Highways = 9,500 Lane Miles• 600 (6.3%) Lane Miles Concrete• 8,900 (93.7%) Lane Miles Asphalt

• Florida State Roads = 32,800 Lane Miles• 362 (1.1%) Lane Miles Concrete• 32,441 (98.9%) Lane Miles Asphalt

Summary:The majority of roads in Florida areasphalt and require perpetual repairand maintenance

Concrete streets reduce heat aka Heat Island Effect

These side by side photos, the right taken with an infrared camera, the left with a regular camera, show the asphalt street to be

approximately 18° hotter than the adjacent concrete parking lot.

In residential areas, concrete pavements make for “cool communities”

Concrete streets are safer at night because lighter color surface reflects more light

Concrete Overlays: New life for existing streets without reconstruction

Concrete Streets+Landscaping=StreetScaping

Control stormwater with pervious concrete streets

Concrete paving is fast, allowing streets to remain open during construction and return to fully open soonerduring construction and return to fully open sooner.

The possibilities are endless

Where do you go for help?

Design software makes work easy

Hydrological Design Software-Pervious C t

Concrete Pavement Analyst-Parking LotA l i f i t i l

StreetPave-SLR•Utilizes new engineering

l t d Concrete•Analysis for pavement thickness & related base materials for stormwater

t i

•Analysis for paving material comparison for parking lot applications. ACI 330 based.

analyses to produce optimized concrete pavement thicknesses for city, municipal, county and t t d management paving

systemsstate roadways.

“How To” do concrete overlays on existing streets

A one stop Web site for concrete streets

At the end of its life, concrete is easily recycled

Starting a Streets and LocalStarting a Streets and Local Roads Program

A. Vance PoolSr. Director, National Resources

H t TXHouston, TX 

TX High 5‐ Dallas

What have we learned so far…What have we learned so far…

• NRMCA’s new pavement engineer BrianNRMCA s new pavement engineer, Brian Killingsworth, is here to help

• Iowa has a successful SLR program• Iowa has a successful SLR program

• The new NRMCA SLR flipbook is another tool i lbin your toolbox

• Have youHave you seen this piece ofpiece of literature?

An Introduction to & l d i l iStreets & Local Roads Promotion Planning

• Provides a great starting point for theProvides a great starting point for the discussion…

An Introduction to & l d i l iStreets & Local Roads Promotion Planning

• Where will technical support for SLRWhere will technical support for SLR promotion come from in your area? 

• What contractors in your area are willing to• What contractors in your area are willing to assist in developing a concrete SLR market?

An Introduction to & l d i l iStreets & Local Roads Promotion Planning

• Is the state DOT county or local municipalityIs the state DOT, county or local municipality responsible for making decisions on local roads?roads? 

• Who owns the asset? 

An Introduction to & l d i l iStreets & Local Roads Promotion Planning

• What policies are in place about SLR projectWhat policies are in place about SLR project bidding and awards? 

• What design guidelines are in place for local• What design guidelines are in place for local roads?

An Introduction to Streets & Local Roads Promotion Planning

• What is the decision‐making hierarchy?What is the decision making hierarchy? 

• What existing SLR projects can help demonstrate the competitive benefits ofdemonstrate the competitive benefits of concrete? 

T h i h i d• To what extent is the concrete industry an important sector in the state or local 

?economy? 

Arkansas is about to begin…Arkansas is about to begin…

• Every state and market is differentEvery state and market is different– Arkansas‐ No mega cities, low market share, members who are committing resourcesmembers who are committing resources

• Local planning and execution are key

The process for ArkansasThe process for Arkansas

• Align resources based on number andAlign resources based on number and geography

• ID Decision Makers• ID Decision Makers

• Set goal of number of calls per month

• Make initial call at a small city to practice

• Send call reports to ARMCAp

The process for ArkansasThe process for Arkansas

• More callsMore calls

• ARMCA keeps list of call info on spreadsheet

S d ll b d lik lih d f• Second calls based on likelihood of success

• Plan next phase

What’s in your SLR toolbox?

• ACPA Print‐on‐demand flyersy• ACPA’s StreetPave for economic comparison with asphalt

• Presentation templates–executive, specifier

• wwwConcreteStreets org• www.ConcreteStreets.org• www.concretepromotion.org• NRCMA Intro to SLR LiteratureNRCMA Intro to SLR Literature• New NRMCA Flipbook• NEW call tracking sheetsg

Collateral– Print on DemandCollateral Print on Demand

StreetPaveStreetPave• Software tool primarily for streets and roads

• Allows life cycle cost analysis (LCCA) to compare “hard costs” (if local cost & performance data available)available).

• Direct comparisons of concrete and asphalt designs

Streets & Local Roads – Presentations for M i i l D i i M k & S ifiMunicipal Decision‐Makers & Specifiers

• Life Cycle Cost Analysis (LCCA) Train‐the‐Trainer Presentation (PPT)StreetPave software and LCCA training, primarily intended for NRMCA & ACPA field forces.

• Life Cycle Cost Analysis Template for Specifier Audiences (PPT)For more technical specifier audiences, including engineers. The presentation is a template that requires configuration by local promoters.

• Executive‐Level PowerPoint Presentation  (PPT)For general specifier audiences and non‐technical decision‐makers. This is an overview presentation covering basic features and benefits of concrete.

www.concretestreets.org

OverviewOverview

• Concrete Promoters Resource Center– www.concretepromotion.org Overview

• Parking Lot Strategic Plan– DocumentsDocuments– Buildings Under Design (BUD Program)– Design Assistance Program

• Photos• Downloads• Pervious Project Directory• Success Stories• Promoter Directory• Resource Center Partners• Promotion NewsPromotion News

Call Report

Market Tracking SheetMarket Tracking Sheet

Don’t forget about rehabilitating existing SLR & PL g g g

Key Promotion ElementsKey Promotion Elements

• Concrete can compete on initial cost!

• Concrete’s lower cost of ownershipConcrete s lower cost of ownership

• Appropriate concrete design: Mechanistic‐Empirical Pavement Design Guide (MEPDG),not traditional AASHTOg ( ),

• Concrete sustainability benefits

Strategy & TacticsStrategy & Tactics

• Local decision as to what fits market best:Local decision as to what fits market best:– Test Project

Competitive Alternate– Competitive Alternate

– Approved Equal

C t l !– Concrete only!

• Each strategy has long term implications and h ld b i h d b f dishould be weighed before proceeding

The Bottom LineThe Bottom Line

• Success is driven at the local levelSuccess is driven at the local level

• NRMCA, ACPA and PCA are here to help!

h h d ill• The sooner you start, the sooner yards will come!

Q i ?Questions?

Thank you!

A. Vance PoolSr. Director, National Resources

H t TXHouston, TX 

TX High 5‐ Dallas

Thank You for attending NRMCAStreets and Local Roads Webinar

Concrete StreetsThe safe, durable and economical

community investmentcommunity investment.