slogans and logos
Post on 15-May-2015
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Mr. Wallace Hall
Business & Computer Science
Jonesboro Middle School
Creating Logos & Slogans
Wikipedia’s DefinitionO logo is a graphical element (ideogram,
symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
mcdonalds logo." wikipedia.com . Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/File:McDonald%27s_Golden_Arches.svg#filehistory>.
Have It Your Way"burger king logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Burger_King>.
M’m! M’m! Good!"Campbell Soup Logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Campbell_Soup_Company>.
Save money. Live better."Walmart Logo." wikipedia.com. Web. 29 Jun 2011.
<http://en.wikipedia.org/wiki/Walmart>.
They’re Grrreat!
"Frosted Flakes." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/File:Frosted-Flakes-Box-Small.jpg>.
"tony the tiger." brandsoftheworld.com. Web. 29 Jun 2011. <http://www.brandsoftheworld.com/logo/tony-the-tiger>.
Think Outside the Bun"taco bell logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Taco_Bell>.
Tips for Creating a Logo
O Must be resizable: make sure it still looks good when size is reduced
O Must look good in black & white as well as in color
O Choose type carefully: must be able to read when small; use only one font (no more than two)
O Keep it SimpleO Recognizable from different anglesO Must relate to the business or product
"nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>.
Just Do It
Excellent Logo – the Nike Swoosh
• Resizable
• Simple
• Recognizable from any angle
• Looks good in any color and black & white
• Makes you think of speed and things being “right” (check mark)
"nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>.
Wikipedia’s DefinitionO A slogan is a memorable motto or
phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
Tips for Creating a Slogan
O Keep it short and simple. (No more than 10 words.)
O Make it memorable. (Puts a picture in your mind.)
O Explains what you do and how it benefits the customer.
O Ask yourself what you want the customer to remember about your business.
O Use keywords for your business; use thesaurus.
O Be creative!
O Get input from others. Make several and ask which is best.
Excellent SlogansO “Betcha can’t eat just one.” – Lay’sO “Breakfast of Champions” – WheatiesO “Have it your way.” – Burger KingO “Just Do It” – NikeO “You’re in good hands with Allstate.”
– Allstate Insurance CompanyO “I’m Loving It” – McDonald’sO “Eat fresh” – Subway
SummaryThe logo and slogan should present a positive image for your business.
A lot of thought should be given to the creation of the logo and slogan as they should be used for the life of your business.
“You should not change your slogan as often as some people change their Facebook status.”
Wallace Hall, Jonesboro Middle School
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