slip away disposable underwear for womens in association with loveable

In collaboration with

Why do we need Disposable Underwear ?

Domus Academy I  Master’s in Business Design 2009

_Daily life

Domus Academy I  Master’s in Business Design 2009

_No need to wash

Domus Academy I  Master’s in Business Design 2009

_Convenient

Domus Academy I  Master’s in Business Design 2009

_Eco-friendly

Domus Academy I  Master’s in Business Design 2009

No need to wash

Daily Life

Convenient

Ecological

Domus Academy I  Master’s in Business Design 2009

Focus Customer

Domus Academy I  Master’s in Business Design 2009

_Always on the move

Domus Academy I  Master’s in Business Design 2009

_Easily adaptable

Domus Academy I  Master’s in Business Design 2009

_Modern and Feminine

Domus Academy I  Master’s in Business Design 2009

On the move

Easily adaptable

Modern and

Feminine

Domus Academy I  Master’s in Business Design 2009

Customer Needs

Domus Academy I  Master’s in Business Design 2009

_She wants her own expression

Domus Academy I  Master’s in Business Design 2009

_She wants to be free and active

Domus Academy I  Master’s in Business Design 2009

_She loves to be taken care of

Domus Academy I  Master’s in Business Design 2009

Self expression

Free and Active

Taken care of

Domus Academy I  Master’s in Business Design 2009

pocket

Customer’s Monthly Calendar

Future Product Expansion Line

Children’s

Men’s

User and Product Guidelines

L’ pocket

Anywhere  Anytime Everyone 

Design Inspiration

L’ pocket

Domus Academy I  Master’s in Business Design 2009

Pocket

Domus Academy I  Master’s in Business Design 2009

Easy to Use

Domus Academy I  Master’s in Business Design 2009

Easy to Trash

Domus Academy I  Master’s in Business Design 2009

Space Saving

Domus Academy I  Master’s in Business Design 2009

Eco-friendly

Domus Academy I  Master’s in Business Design 2009

Anywhere  Anytime Everyone 

_Concept

Domus Academy I  Master’s in Business Design 2009

Easy to

trashPocket

Easy to

use

Space saving

_Design Guidelines

Eco-friendly

Domus Academy I  Master’s in Business Design 2009

Product and Packaging

L’ pocket

Domus Academy I  Master’s in Business Design 2009

Clean and easy to carry

Folds into pocket

Private

_Product and Packaging For home

Everyone Anywhere Anytime

Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste

Domus Academy I  Master’s in Business Design 2009

_Product and Packaging For travel

L’ pocket L’ pocket

Bag to throw away the dirty underwear

Thin and sliding opening

Underwear compressed and packed into the box

Ingeo fiber for packaging

Everyone Anywhere Anytime

Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste

Domus Academy I  Master’s in Business Design 2009

L’ pocketL’ pocket

Pack of one with bag to dispose

Private

Pocket friendly

Clean and easy to carry

Ingeo fiber for packaging

_Product and Packaging For daily use

Everyone Anywhere Anytime

Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste

Domus Academy I  Master’s in Business Design 2009

Pack of 10/20 underwear sold at GDO and Lovable stores, with pocket size packaging

L’ pocketL’ pocket L’ pocket

Private

Pocket friendly

Clean and easy to carry

_Product and Packaging For special occasions

Ingeo fiber for packaging

Everyone Anywhere Anytime

Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste

Domus Academy I  Master’s in Business Design 2009

Industrial processed

L’ pocket

Box is returned to Lo’pocket to dispose and in return they get a new box at a lower price

Waste or used Box is compressed and reused for Industrial purposes

_Product and Packaging For industrial composted

Domus Academy I  Master’s in Business Design 2009

Material

L’ pocket

Domus Academy I  Master’s in Business Design 2009

SciencePlant sugars transformed intoNaturework

biopolymers.

Environment Less fossil fuel used in production

ClimateLess greenhouse

gas emissions

Plant 100% annually renewable resources

Disposable Offers the potential

of more disposal options

ProductionIngeo’ innovation

such as natural plastic and fibers

are created

_Ingeo fiber for product and packaging

Domus Academy I  Master’s in Business Design 2009

Characteristics of Ingeo fiber

_First man made Synthetic Fiber derived from 100% renewable resources

_Comfortable like cotton, silk or wool

_Economical & Bio based fiber

_Can be easily RECYCLED, BURNED or COMPOSTED back into SAFE,

NATURAL MATERIALS.

_COST Effectiveness.

_Can be CLEAR, OPAQUE, FLEXIBLE or RIGID.

_Resists Grease and Oil.

_Excellent Flavor and Odor Barrier.

_Heat Reseal ability.

_Superior Stain Resistance, Flame and UV. Resistance.

_Superior Moisture Management.

_Uses No Chemical Additives or Surface Treatments.

_Ingeo fiber for product and packaging

Domus Academy I  Master’s in Business Design 2009

Distribution

L’ pocket

Domus Academy I  Master’s in Business Design 2009

Any where  Any time Every one

_Guidelines

Domus Academy I  Master’s in Business Design 2009

Niche Eco

Shops

_Distribution Channel

G.D.O

Domus Academy I  Master’s in Business Design 2009

_Display for Retail Shops

Domus Academy I  Master’s in Business Design 2009

_Display for Niche Eco-shops

Domus Academy I  Master’s in Business Design 2009

Communication

L’ pocket

Domus Academy I  Master’s in Business Design 2009

Everyone Anywhere Anytime

Promotion on magazines and newspapers

with samples and explanation of the product

performances

Domus Academy I  Master’s in Business Design 2009

Events at GDO and market places:

Together with the start of distribution, Promotional

Stands inside the main international G.D.O for two

weeks.

And the smaller italian market chains

with samples of the product,, booklets with information

and explanation of Lo’pocket

GDO:

Carrefour, Metro, Tesco, Auchan

Everyone Anywhere Anytime

Domus Academy I  Master’s in Business Design 2009

Thank you