slidebatch - making content intelligent

Making'Content'Intelligent'

April'10,'2015'

We'are'drowning'in'digital'content'

'

Intelligent'Content'has'emerged'as'the'solu>on'

•  Structurally'Rich'

•  Organized'

•  Discoverable'

•  Reusable'

•  Reconfigurable''

•  Adaptable'

'

The'right'content'delivered'when'

and'where'the'consumer'needs'it'

'

'

Ann'Rockley,'President'of'

The'Rockley'Group''

Intelligent'Content'Conference'

SlideBatch'makes'and'publishes'Intelligent'Content'

!

•  What'is'a'BATCH?''

the$right$mix$of$content$(any$media$type),$delivered$at$the$right$7me$and$place$to$a$target$audience$

•  A!BATCH!is'intelligent'content,'with'ubiquitous'appeal'to'both'content'publishers'and'consumers'

•  SlideBatch'is'a'TOOL'for'content'publishers'to'tailor'the'right'content'for'a'specific'audience'and'purpose,'to'create'

intelligent'content'

•  SlideBatch'is'also'a'PUBLISHER'of'wellOcurated,'intelligent'content'

All!Media!Types!Videos+Images+$Docs+More$

Powerful,!Easy!Authoring!$

Built!in!CuraBon!Tools$

Upload!or!Import!Media!! Visually!Engaging!

PresentaBon,!Built!For!Mobile'

Share!to!the!World,!Or!a!Private!Group'

*'Posi>oned'as'a'freemium'SaaS'product,'with'revenues'driven'by'valueO

added'features'for'professional,'business'and'organiza>onal'users'

Based'on'Ini>al'Market'Feedback,'We'Have'Launched'

Three'Business'Solu>ons'for'SlideBatch'

Content'Marke>ng'

Batches''

Online'PR'

Newsrooms'

Video'&'Media'

Libraries''

Tailoring'the'right'mix'of'content'to'engage'with'a'

specific'target'audience'(“Batch'Marke>ng”)'

Target$–$Marketers$across$all$industries$

All'relevant'media'and'background,'regardless'of'

format,'in'one'place.''Easy'to'find,'consume'and'

share.'

Target$–$PR$professionals$across$all$industries$'

Video'plus'other'digital'assets'in'one'library,'easy'

to'organize'and'distribute.'

Target$–$Media$Publishers$of$all$types$

Revenue'model'for'Business'Solu>ons'is'freemium'

upgrades'for'more'features'and'more'branding'op>ons'

Intelligently!Curated!Batches!“Cleaned(up(content”$

Targeted!Audiences/!Messages' Visually!Engaging!

Content!PresentaBon$

ReLusable,!Modular!Content!

Easy!to!Update!and!Adapt'Easy!to!Find,!Share!

and!Follow'

*'Publishing'revenues'based'on'ads,'sponsorships,'paid'media'and'

promo>ons''

'

What'is'SlideBatch?'''

'

A'publishing'pla^orm'for'intelligent'content'

'

Not$just$a$tool$$

SlideBatch'Channels'Are'the'Ini>al'Publishing'Step'

First'Channels'–'Marke>ng,'PR,'Sports,'Health,'StartO

ups''

Revenue'

SaaS'Upgrades'

Private'Label'Licenses'

Batch'Making'Services'

Ads,'promo>ons'on'free'

accounts'

Ads'

Sponsorships'

Promo>ons'

Paid'Media'

Status'of'SlideBatch'

Product/

Technology'

Marke>ng'

Priority'#2'

Sales'

Priority'#1'

Organiza>on'

Capital'

•  Primary'focus'since'startOup,'major'update'3/2015'

•  Core'product'func>onality/features'in'place'

•  Future'–'ongoing'updates,'SaaS'administra>on'

•  Tes>ng'features,'value'and'posi>oning'since'July,'2014'

•  3'business'solu>ons'launched'April'1,'2015'

•  Publishing'channels'being'developed'

•  Ini>al'pipeline'in'place'

•  Focusing'on'selling'3'business'solu>ons'

•  Rela>onship'in'place'for'poli>cal,'government'markets'

•  Key'execu>ve'team'onOboard'

•  Need'to'expand'marke>ng/sales'support,'customer'

support'and'development'

•  $1.1'million'so'far'–'primarily'for'product/technology'

•  $850k'million'to'launch'Marke>ng'&'Sales'(6'month'plan)'

•  Round'A'in'6'months'to'scale'up'based'on'results'

Current'Focus'=>'Prove'Revenue'Model'

From'StartOup'to'Now'

NOW!6'Months'MayOOct.'2015' Oct.'2015'–'Dec.'2016'

Goals/Milestones'

Somware'development'

'

Market'tes>ng'

'

Beta'release'July'2014'

'

Significant'update'April,'

2015'

Goals/Milestones'

Prove'revenue'model'

'

Tool'–'SaaS,'Licenses'

'

Publishing'–'views,'ads'&'

sponsorships'

Goals/Milestones'

ScaleOup'Tool'and'Publishing'

marke>ng'&'sales'

'

Revenue'genera>on'

'

'

'

IniBal!Customers!Have!Helped!us!Refine!Features!and!Product!PosiBoning!

Shep Hyken -- Customer Service Expert, Professional Speaker, Bestselling Author, President National Speakers Association, @Hyken“I’m using it to consolidate all of my media articles, another batch for photos clients ask for, another batch for testimonials (different batches for different industries) and more. Also, I’m creating “batches” of content that I’m finding on the Internet to consolidate the research I do for articles. Good for marketing, sharing content, training — even storing important files. “''

Gini Dietrich – CEO of Arment Dietrich (Marketing Communications Firm), Lead Blogger at Spin Sucks, @ginidietrich, Top 100 Influencer in Content Marketing'“I was expecting it to be just another thing that I would feel uncomfortable when they asked me what I thought, but I was blown away.SlideBatch is going to change the look and feel of your newsrooms forever.”

Tom Martin -- Author “Invisible Sale”, Digital Strategist, Keynote Speaker, Top 100 Influencer in Content Marketing, @conversedigital' “For my speaker pals>> sick how easy SlideBatch makes it to create a simple “speaker page””“I'm most interested in how SlideBatch allows you to add context to curated content...also really digging how it can be used by marketing depts to create useful content that sales can then push to leads/prospects to help close the deal.”''

Barry Feldman -- Feldman Creative, Top 100 Influencer in Content Marketing, @feldmancreative' “You have to check out @slidebatch. Awesome concept. Amazingly simple.”

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TesBmonials!from!Key!Influencers!