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6"Reasons"Why"Today’s"MarketersNeed a Targeted Learning and Development Program

Marketers Need New Toolsto Navigate the Rapidly Shifting Digital Landscape

The"last"decade"brought"unprecedented"change"to"the"marketing"world,"including"new"

emphasis"on:"

• social"networks

• marketing"automation

• search"engine"optimization

• online"advertising"

Many"marketers"don’t"know"how"to"function"effectively"in"this"new"environment."

Multiple"studies"show"that"marketers"need"help"to"learn"to"craft"campaigns"that"drive"revenue."

With"the"right"learning"programs,"marketers"can"build"the"skills"they"need"to"thrive"in"the"digital"

world."

Reason #1: Marketers Are Overwhelmed

Reason #1Marketers Are Overwhelmed

Overwhelmed – 76%"of"marketers"think"

marketing"has"changed"more"in"the"past"two"years"than"the"

past"50.

Under Increasing Pressure to Deliver ROI – 65%"of"marketing"professionals"

feel"more"pressured"to"show"return"on" investment"on"

marketing"spend."

“Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.

Reason #2: Marketers Lack Confidence

Reason #2Marketers Lack Confidence

Doubt Company Effectiveness – Only"40%"think"their"company’s"marketing"is"effective."

Feel Unprepared – Only"48%"of"digital"marketers"feel"highly"proficient"in"digital"marketing.

“Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.

Reason #3: Marketers Lack the Skills Needed Today

Reason #3Marketers Lack the Skills Needed Today

No Formal Training – 63%"stated"they"receive"no"formal"marketing"skills"training.

Lack of Skills Impacting Revenue – 75%"stated"that"their"skills"gap"has"an"impact"on"corporate"revenue.

“5 Steps for Closing the Skills Gap.” Focus Research and the Marketing Automation Institute, 2012.

Reason #4: Marketers Aren’t Sure Where to Focus

Reason #4Marketers Aren’t Sure Where to Focus Responses to the question: “What do you think will be most

important to marketers in the next 3 years?”

“Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.

Social'Media'Marketing'13% Personalization'and'Targeting' 12%

Innovative'Marketing'Programs' 11%

Digital'Advertising'11%

Cross' Channel'Marketing'10%EACommerce'8%

Media'Mix'Planning'8%

Measurement'7%Customer'Response'

Management'6%

Content'Marketing'5%Brand'Building'4%

Events'2%

Public'Relations'2%

Reason #5: Marketers Know Their Roles Are Changing

Reason #5Marketers Know Their Roles Are Changing

64 % of"marketers"expect"that"their"role"will"change"in"the"next"12"months."

“Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014

Reason #6: Marketers Don’t Feel Their Companies Prepare Them

Reason #6Marketers Don’t Feel Their Companies Prepare Them

1. “BtoB Research Insights: Defining the Modern Marketer: From Real to Ideal.” BtoB and Oracle | Eloqua, 2013.2. “Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.

44 %

of"marketers"say"

their"companies"

lag"in"adopting"

improved"goNtoN

market"practices"1

61 %

think"that"for"most"

companies,"digital"

marketing"approaches"are"a"

constant"cycle"of"trial"and"

error."2

66 %

don’t"believe"their"

companies"are"

proficient"in"

digital"marketing,"

and…

1. “Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014.2. “5 Steps for Closing the Skills Gap.” Focus Research and the Marketing Automation Institute, 2012.

Evidence Shows Marketers May Be Right

Nearly"1/3"of"marketers"cite"a"lack"

of"training"in"new"skills"as"a"key"obstacle"to"

becoming"the"marketers"they"aspire"to"be."1

46%"of"organizations"spend"less"than"$500"per"year"on"marketing"skills"

training."A"good"baseline"is"$5,000"per"year.2

The Solution: Enterprise PRO+ from MarketingProfs Learning and development solutions designed to help marketers succeed in fast-paced, dynamic environments.

• HighNquality,"relevant,"current"marketing"

content"focused"on"your"company’s"

business"goals

• A"customized"learning"center"designed"to"

deliver"training"to"your"team"anytime,"

anywhere

• Best"practices"to"ensure"engagement"and"

participation"from"your"marketing"teams."

Give your marketing team the practical knowledge they need to deliver business results.

Keep"staff"up"to"date"on"the"latest""marketing"trends"and"innovations

Build"proficiency"in"critical"areas"like"social"media,"content"marketing,"branding,"

and"demand"generation"

Take"your"digital"marketing"approach"from"trial"and"error"to"testing"and"dataN

driven"decisionNmaking"

Help"your"marketers"grow"and"evolve"along"with"their"roles

Testimonials

—Megan"Pino,"Indirect"Channel"Marketing"Manager"for"Shell"Lubricants

“Enterprise"PRO+"fit"our"needs:"price,"customizable"site,"and"short"

deployment"time."We"also"liked"that"training"materials"are"sourced"

from"a"variety"of"industry"professionals"for"unbiased"information"and"

perspectives.”

“This"course"was"packed"with"incredible"value."

I"learned"so"much—and"I"am"applying"as"much"as"

I"can,"and"learning"more"as"I"go."In"my"book,"that ’s"

the"true"test"of"a"learning"experience.”

—Suzanne"D."Pollock,"Marketer,"on"“Social"Media"

Marketing”

Learn MoreAbout EnterprisePRO+www.training.marketingprofs.com

Or Contact Us at866-577-9625pds@marketingprofs.com