skylads products in brief
Post on 23-Jan-2018
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INTELLIGENT MACHINES
IntelligentMachines Confiden'al.CopyrightbySkylads.AllRightsReserved. 2
What is Skylads?
Skyladsdevelopsautoma'onandop'miza'ontechnologiesusedbytradingdesks andadver'singagencies tobe?er streamline thebuildingprocessofdigitalprogramma'ccampaignswhileboos'ngcampaignresults.
Giving programma'c media buyers smart tools tominimize0me-consumingtasksandfocusmoreonvalueaddedac'vi'es:strategicanalysis&clientadvisory.
Thevision:
SkyladsisaR&DcompanyspecializinginthefieldsofAr0ficialIntelligence,AppliedMathema0csandBigData.
Technology Company Inventing
Intelligent Machines
Technology Research
Knowledge / Expertise
IntelligentMachines
Positioning
Confiden'al.CopyrightbySkylads.AllRightsReserved. 3
How does it work?
Skyladshascreatedthesuite,whichactsontopofyourMediaBuyingPlaJorm(DSP)toautomateandop'mizetheprogramma'c
mediabuyingprocess.
FastFacts• NOTaDSP.• WorkslikeapluginontopoftheDSP.• Flexibleintegra'on.• CurrentlyintegratedtoMediaMathand
AppNexus(moreplaJormstocome).
IntelligentMachines 4Confiden'al.CopyrightbySkylads.AllRightsReserved.
SKOTT Tech UniversalProgramma0c
CampaignImplementa0onAPIFEATURES▪ Createhundredsofcampaignsandstrategieswithtargetop'ons(includingsupplytype,contextual,audience,device,inventorytypeandmore)
▪ Bulkuploadandupdates▪ Createconceptsinbulkwiththerightcrea'ves▪ Automa'callyassignconceptstoappropriatestrategiesUSAGE▪ SkyladsintakescampaignrequirementsinexcelanduploadsintotheDSP
▪ Clientscanu0lizetheSkoMGatewayTMAPIforselfserviceuse,however,trainingrequired
Data Management Platform
1st Party Data
3rd Party Data
Legacy Systems
Demand-Side Platform (DSP)
External System
Real-Time Data
Stream
IntelligentMachines 5Confiden'al.CopyrightbySkylads.AllRightsReserved.
AIcampaignop0miza0onengine
FEATURES▪ WorksinpartnershipwithyourDSP▪ Manages groups of campaigns bydynamically op0mizingthebudgetbreakdown
▪ Adjustsstrategies’bids,pacingandfrequencydynamically▪ Can op'mize towards any kind of goal (CPM, CPC, CPA,ROI,CTRandmore)
USAGE▪ Skylads intakes campaign requirements in word anduploadsintoT1
▪ U'lizesA.I.campaignop'miza'onengineR.SkoM.ioTM
SKOTT Tech
R.SKOTT.io
DATA MINING
STATISTICS
REINFORCEMENT LEARNING
CONTROL THEORY
PREDICTIVE ANALYSIS
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