sjma board retreat

21st Century Museum:

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the Role of Interactive Technology and New Museum Experiences

Introduction

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Agenda

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Talk about our current website

Talk about the present day web

Talk about museums doing it right

What we are doing now

Make a move in the right direction

Current SJMA Website

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Current SJMA Website

Static/informational

No interactivity

Limited expandability

Accessibility issues

Non-standards based

Bad interface design

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Current Trends on the Web

Dynamic

User generated content

Interactive

Social-networking

Web based applications

Syndication

Use of web standards

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Flickr

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YouTube

Other Museums Doing it Right

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Walker Art Center

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Tate

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What SJMA is Currently Doing

SJMA PodCast

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A year and a half later...

SJMA PodCast

Checking out iPods at admissions counter

6 unique iPod tours

SJMA PodCast offered on Apple’s iTunes Music Store, Odeo.com, YouTube and our own website

Most recent Artist of the Week series won the prestigious MUSE award for technology from AAM

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Cell Phones

Started at the same time as iPods using Guide by Cell

Same audio as iPods

More familiar

Audio quality not as good

Other uses: Audio commenting, games, teens

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Video

Utilizing YouTube to deliver video

First endeavor was an Il Lee promotional video

Posted to our SJMA YouTube Channel and on the Il Lee exhibition page

Received several thousand hits in the first week

Within the past 24 hours has doubled to 10,500 views

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The Future of Technology and SJMA

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SJMA Tech Strategy

SJMA Website

Database

Museum

Registration

Curatorial

Museum Exp. and Ed.

Outside Users

Photos

Audio Video

Text

Goes in

Comes out

Kiosk

CellWWW

iPod

PDA

Delivery

Makes us more of a global institution

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Questions

Chris AlexanderManager of Interactive Technology

calexander@sjmusart.org

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