siri loves you, but do you love siri?
Post on 25-May-2015
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SIRI loves you,but do you love SIRI?
JIRI SIFTAR
SIRIBY IPHONE 4S OWNERS
THE USE OF
iOS5iPhone 4S4 languagesUS full support
661 participants79 countries12 interviews
USA
Other in Europe
United Kingdom
Other in America
Other in Asia
Australia
Germany
France
China
India
Japan
Other in Africa
Other in Oceania
0 50 100 150 200 250
1
3
3
4
5
10
20
22
29
57
97
137
209
COUNTRIES
< 14
15-19
20-24
25-29
30-34
35-39
40-49
50-59
60+
0 50 100 150
8
16
67
65
93
104
140
96
12
AGE
34%
66%
GENDER
MalesFemales
40%
60%
SUPPORTED COUNTRY
SupportedUnsupported
32%
1% 3% 4%61%
USER’S LANGUAGE
EnglishGermanFrenchJapaneseUnsupported
SUPPORTED ONLYALL COUNTRIES(USA, UK, AUS, GER, FR, JAP)
...OVERALL
(79)
UNSUPPORTED ONLY = 43%
SIRIBY IPHONE 4S OWNERS
THE USE OF
...BY GENDER
...BY PREVIOUS PHONE
OTHERSMARTPHONE
NOSMARTPHONE
OLDERIPHONE
SUPPORTED ONLYALL COUNTRIES(USA, UK, AUS, GER, FR, JAP)
...OVERALL
(79)
UNSUPPORTED ONLY = 43%
SIRIBY IPHONE 4S OWNERS
THE USE OF
USE BY AGE
AGE < 20 AGE 20-29 AGE 30-39 AGE 40-49 AGE 50+
TYPING VISION PATIENCE
0% 25% 50% 75% 100%
< 20
20-29
30-39
40-49
50+ 29%
15%
15%
9%
13%
33%
43%
18%
20%
24%
4%
12%
22%
20%
23%
25%
24%
35%
35%
29%
8%
6%
9%
15%
11%
Everyday A few times a week A few times a month Rarely Never
USE BY AGE
0% 25% 50% 75% 100%
Reminder
Alarm
Calendar
Web
Weather
Calls
Texts
Music
Maps
Contacts
Notes
Emails 1%
4%
5%
6%
9%
3%
5%
13%
7%
12%
28%
26%
2%
7%
10%
16%
19%
22%
22%
24%
21%
26%
25%
31%
8%
14%
22%
27%
25%
29%
30%
26%
39%
32%
20%
20%
25%
30%
25%
15%
22%
24%
24%
22%
18%
14%
15%
12%
64%
44%
39%
36%
25%
22%
20%
15%
15%
17%
12%
11%
Always Often Sometimes Rarely Never
USE OF FUNCTIONS
0% 25% 50% 75% 100%
Performance
Usability
Readability 48%
28%
9%
34%
42%
44%
18%
28%
43%
0%
2%
5%
0%
0%
0%
Very good Good OK, could improve Bad Very bad
RATING OF...
0% 25% 50% 75% 100%
Performance
Usability
Readability 47%
23%
11%
30%
38%
26%
21%
35%
51%
2%
3%
11%
0%
1%
0%
MAIN REASON FOR USING SIRI
USING SIRI IN PUBLIC FEELS...
ERRORS ARE CAUSED BY...
NON-USERS WERE PUT OFF BY...
WOULD USE SIRI OTHERWISE...
MOBILE USERS... ...tend to adopt VDIS regardless of possible limitations
MAIN OBSTACLES... ...performance and language issues ...situational context - social issues
APPROPRIATION BY... ...selective use (context/functions) ...adapting language ...flexibility to use previous input method
Infographics: bit.ly/OAMmMQ
Survey: besirious.com
Email: jiri.siftar @ gmail.com
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