singapore mobile 2.0 & ux trends 2009: scott weiss

Introduction to Mobile 2.0 andHandset UX Trends: 2009-2010

Prepared for:

NCS Public Presentation

23 March 2009

Prepared by:

Scott Weiss, Executive Director

Not Mobile 2.02

Not Mobile 2.03

Not Mobile 2.04

Not Mobile 2.05

Not Mobile 2.06

Not Mobile 2.07

Mobile 2.0

Social Components Networking Chat, instant messaging, commenting... Uploading photos and text (user-generated content) Presence

Localised Content Awareness of place Sharing of place content

AJAX Highly interactive widgets Animation Exact placement of graphics & widgets “Same page” UI (rather than lots of round-trips)

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Usability

Ease of use

By design Know your user Iterate designs before coding them

By research Ask users what they like and do not like about your concept Prototype the concept Ask users to do things with the prototype Observe their struggle and iterate the designs

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Mobile + Social Networking = ?10

Mobile Products in the Market

Nokia’s Ovi

Google’s Dodgeball

Facebook Mobile

Mobile web, SMS, and photo upload features

MySpace

Gypsii

gypsii.com/m

Windows Mobile, Blackberry, and S60-based location-aware social networking

BuzzCity’s MyGamma

http://mygamma.com/

WAP-enabled mobile social networking

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Mobile Facebook

Three UI’s available: Mobile application (native) Mobile web site Full web site, adapted to mobile

Mobile (native):•Attractive/clean•Out of date with Facebook account•No stickiness

Mobile Web:•Straightforward, sloppy•Fewer features than desktop site•No advertising

Desktop Adapted:•Messy, with high graphics•Most desktop features•Full advertising

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Mobile Facebook

Three UI’s available: Mobile application (native) Mobile web site Full web site, adapted to mobile

Mobile (native):•Attractive/clean•Out of date with Facebook account•No stickiness

Mobile Web:•Straightforward, sloppy•Fewer features than desktop site•No advertising

Desktop Adapted:•Messy, with high graphics•Most desktop features•Full advertising

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Mobile Facebook

Three UI’s available: Mobile application (native) Mobile web site Full web site, adapted to mobile

Mobile (native):•Attractive/clean•Out of date with Facebook account•No stickiness

Mobile Web:•Straightforward, sloppy•Fewer features than desktop site•No advertising

Desktop Adapted:•Messy, with high graphics•Most desktop features•Full advertising

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Gypsii

Downloaded the link to my Blackberry

Couldn’t log in...

Gypsii: Sign In Gypsii: Surf Around

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MyGamma

Sign Up Content Sample

Signup was straightforward

First step was to text ‘GAMMA’ to 82772

Got the link, went to the web site.

The video tells the rest...

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Mobile Social 2.0 Tips

Focus on the user experience first What do mobile users want from a social networking product? How will their use differ from their desktop use? Design the mobile site And test it thoroughly!

Then think about monetisation

Localised Content and Usability

Relying on today’s slow and unreliable GPS can be

frustrating for the user

Sometimes people want to localise where they are going

rather than where they are

Allow user-entry of city, neighborhood, ZIP code,

intersection, or selection from a map… Or even by landmark

A Particularly Good Example: AroundMe19

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A Particularly Good Example: AroundMe

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A Particularly Good Example: AroundMe

A Particularly Good Example: AroundMe22

A Particularly Good Example: AroundMe23

A Particularly Good Example: AroundMe24

A Particularly Good Example: AroundMe25

A Particularly Good Example: AroundMe26

A Particularly Good Example: AroundMe27

A Particularly Good Example: AroundMe28

AJAX and Usability

Wizzy graphics and animation

can hide deeper

usability weaknesses

Pinch & Stretch Nightmare

Inconsistent UI

“Back button” functionality inconsistently available

Contact editibility only occasionally available

Moving from section to section awkward

WebKit

http://webkit.org/

Used as the browser foundation by Safari, Nokia, Android...

Open Source application framework upon which a browser can be built

An open source project run by Apple

Components WebCore JavaScriptCore Drosera SunSpider

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The WURFL: Wireless Universal Resource File

http://wurfl.sourceforge.net/

XML configuration file that contains information about capabilities and features of many mobile devices

Device data repository about mobile phones

Open source, free, and voluntary

Accessed by API at run time

Fosters community among developers

Luca Passani

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dotMobi

Mobile domain to support XHTML sites that conform to the .mobi standard

At its heart, a marketing campaign, but one oriented toward quality user experience and brand trust

Provide tools and services to enable best-in-class usability: Emulator tool at http://mltd.mobi/emulator.php Page and site test tools at http://ready.mobi mobiForge developer community at http://mobiforge.com Best practices: http://mobithinking.com/sites/mobithinking.com/files/dotMobi_Mobile_Usability_Best_Practice.pdf

Site builder tool at http://site.mobi Device Atlas at http://deviceatlas.com

– Database of mobile device information– Accessed via API at run time

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Touch

• 2008 was the year of the bad touch screen phone.

• 2009 is the year of the iPhone knockoff...from everyone.

• But there will be more bad touch screens.

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The Return of the QWERTY Keypad

• As consumers get tired of bad touch screens, QWERTY phones will pick up demand.

• However, it remains to be seen whether touch+QWERTY will be the winning combination...

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Touch Screen, Track Ball, & Joystick

• Allow one-handed single-mode use to place or answer a call.

• That means, only with the touch screen or only with the track ball, or only with the joystick (or 5-way pad)—to answer and place a call.

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Animation & Sexy Graphics

• The iPhone and competitors use sexy transitions and animations to cover up an underlying inconsistent and awkward UI.

• Delete buttons are all over the place.• Back functionality is inconsistent (sometimes at upper left,

otherwise not available).• Sometimes things zoom left and right, other times they zoom up and

down.• Sometimes things just require too many strokes

to complete.

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Bigger, Better Cameras

• 5-megapixel standard, 8-megapixel not unusual

• Autofocus

• Zoom

• However, it’s just too hard to transferphotos to a computer or via MMS(or email)—exceptions noted!

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Hiding the Underlying OS

• Popular press criticise HTC handsets for not hiding Windows Mobile enough...

• What about Android?

• What about LiMo?

• What about S60?

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Application Stores

• Apple pioneered the mobile-accessed application store.

• Google’s Android and RIM’s Blackberry are also offering stores.

• Microsoft purported to be working on an application store.

• Qualcomm’s BREW has had a hard-to-use store for a number of years.

• Nokia, Nextel, and others have missed this opportunity.

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The End of Pink Phones

We can all breathe a sigh of relief.

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Music, Finally Well-Done

• Music stores on the phones are a promising user experience opportunity.• Standard headphone jacks are smart—and they should be on the top of the

phone, not the left, right, or bottom!• Side loading is the user experience worth considering: it’s a nightmare in

Windows Mobile, a breeze on the iPhone, but what about S60 and other OS’s?

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Mapping & Location Awareness to a New Level

• Presence, direction, speed, all coming to phones in 2009.• Google Maps leads in usability for base mapping applications.• Navigation applications are a different story.

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Headquarters 410 West LoweFairfield, IA 52556 Phone: (800) 242-4480(641) 472-4480 Fax: (641) 472-5412

Boston1050 Waltham Street, Suite 410 Lexington, MA 02421Phone: (781) 860-7200 Fax: (781) 860-7979

Baltimore930 South Wolfe StreetBaltimore MD 21231Phone: (410) 327-1012 / 1013Fax : (410) 327-1014

Mumbai, IndiaUnit 7, Srishti Plaza, Next to Killick Nixxon,Off Saki-Vihar Road, Andheri (E),Mumbai 400072Phone: 91 (22) 4017 0400Fax: 91 (22) 2847 5554

Bangalore, India310/6 HR Complex, 2nd Floor Koramangala, 5th BlockBangalore 560 095Tel: +91 (80) 4150 7221/22/23Fax: +91 (80) 4150 7220

San Francisco425 Market StreetSuite 2200San Francisco, CA 94105Phone: (415) 955-2734

London, UK16 Albemarle StreetLondon W1S 4HWPhone: +44 (0)207 290 3430Fax: +44 (0)207 491 4118

China407, No. 555, Nanjing Road West Shanghai, China 200041Phone: +86-21-5213 2046Fax: +86-21-5213 2062

Chicago8700 W. Bryn Mawr AvenueSuite 800 South Chicago, IL 60631-3507Phone: (773) 714-2362Fax: (773) 714-4910

Minneapolis8400 Normandale Lake Blvd, Suite 920Minneapolis, MN 55437Phone: (952) 820-4442Fax: (952) 921-2306

New YorkOne Penn Plaza 36th Floor New York, NY 10119Phone: (212) 835-1699

Pondicherry, IndiaNo.184, Mission StreetPuducherry 605001Phone: + 91 413 4210583Fax: + 91 413 4210586

Singapore51 Tras Street, #03-01Singapore, 078990Phone: +65 6220 6431Fax: +65 6220 6436

Thank You!

HFI’s Global Offices

Usable. Experience. Design.