simplygiving.com fundraising academy 1 - raise more online (singapore)

Fundraising Academy Seminar!May 2014!

Raise More Online!

SimplyGiving.com Fundraising Academy!

Introduction.!

Global & Local Trends.!

Top Tips & Simple Steps for Online Success.!

Online Fundraising ‘Best Practice’.!

SimplyGiving.com – Fundraising in the Future.!

Introductions!

I’m Kristofer  

CEO @ SimplyGiving.com  

Passionate about technology.  

Co Founder of GoFundraise.com.au  

Rogers BA (Hons) AFP MFIA  

Introductions!

Meet Tess  

Country Manager @ SimplyGiving.com.  

Conservation Volunteer.  

Global Brand Manager @ WSPA.  

Mackean LD.PACA(EM)  

Introduction – SimplyGiving.com!

Singapore: 118!

Hong Kong: 55!

Malaysia: 78!

Rest of World: 47!

We’re an eCommerce company helping nonprofits use technology. !

We’re Asia’s largest online giving community with 300 partners in 16 countries.!

We help people change the world! !

Slide  Note:  How  is  the  technology  revolu6on  tracking?    

Slide  Note:  We’re  s6ll  inspired  by  Jus6n,  who  used  YouTube  to  get  famous!    

Slide  Note:  How  is  the  technology  revolu6on  tracking?    

Online Giving around the world!

Americans donated an estimated US$316.23 billion to charitable causes in 2012 *1.!

The Blackbaud Index surveyed 3,144 nonprofits, representing US$7.9 billion in total fundraising.!

Online giving represented 7% of total giving at US$2.1 billion*.!

*1 GivingUSAreports.org!

That’s a year-on-year growth of 10.7% compared with an overall giving increase of only 1.7%.!

Online Giving around the world!

In the UK, approximately GBP9.3 billion is donated annually*1. !

Online giving represented 10% of total giving.!

63% of site visits to JustGiving in 2013 were through mobile devices, compared to 34% in 2012.!!

*1 CAF UK Giving Report 2012"!

Online Giving around the world!

By 2015, mobile access to the Internet will overtake the desktop globally.!

* StatCounter Stats via Morgan Stanley Mobile Internet Report 2013"!

Mobile Web Browsing vs. Desktop Web Browsing (2007 – 2015)* !

0!

500!

1000!

1500!

2000!

2500!

2007! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015!

Mobile! Desktop!

Online Giving around the world!

Digital Fundraising – A World of Opportunity (April 2014)*1 !

Trust – what level of trust exists between the public and nonprofits?!

Culture of Giving – how do the public give and volunteer?!

*1 nfpSynergy & The Resource Alliance !

Technology – how widespread is internet and mobile phone use?!

Online Giving around the world!

The challenges we face with online fundraising are the same as any fundraising channel…!

Technology!

Giving Culture!

Trust!

Global & Local Trends!

Online Giving is becoming a ‘platform of choice’ amongst donors. !

There is a continued growth and increased confidence in eCommerce.!

Asia is leading the way in mobile internet and ‘mCommerce’. !

Your target audience is online… all of the time. !

Like all fundraising – it’s about trust and transparency. !

Top Tips & Simple Steps for Online Success.!

How to find your audience.!

Telling your Story.!

Engaging with your giving community. !

How to find your audience!

First… let your audience come to you. !

Why do we give? !

Because we were asked…!

Let Your Audience Come To You!

Include Donation and Fundraising Buttons on your website.!

Make it easy for people who are already looking to support you.!

Just one fundraiser can introduce hundreds of new supporters.!

These are your fundraising champions. !

SG$ 54,745!

364 Donors!

3 Corporates!

Suan Lam Koh – Singapore Disability Sports Council!

Red Cross Typhoon Haiyan Appeal!

How to find your audience!

First… integrate online and fundraising options with your website.!

Second – identify your ‘constituency’ of potential supporters. !

How to find your audience!

First… integrate online and fundraising options with your website.!

Second – identify your ‘constituency’ of potential supporters. !

Third – Make the conversation social!

Top Tips & Simple Steps for Online Success.!

How to find your audience.!

Telling your Story.!

Engaging with your giving community. !

Slide  Note:  We  live  in  a  cluEered  and  busy  world  with  messaging  everywhere  

Slide  Note:  We  live  in  a  cluEered  and  busy  world  with  messaging  everywhere  

Slide  Note:  Our  lives  are  cluEered  too!    

Slide  Note:  Our  lives  are  cluEered  too!    

Telling Your Story!

How do you cut through?!

Telling Your Story!

Be personal and relate to your supporter.!

Make the outcome real and include a sense of urgency. !

Tailor your donation amounts accordingly.!

Engaging with your giving community!

Online produces high volume ‘disconnected’ supporters to your cause.!

They give because of a ‘peer’ endorsement, not a relationship with you. !

How do you reach them?!

Charity:Water  example  of  engaging  with  donors  hEp://vimeo.com/59558659  

Summary!

Make it easy – integrate online fundraising with your website.!

Mate it inspiring – tell your story in a way that will resonate.!

Make it last – engage with donors and have a ‘thank you’ plan.!

Version 3 Preview!Raise More Online!

SimplyGiving.com v3!

Event Fundraising & New Donation Appeals (Crowdfunding). !

Better payment options via WorldPay, including eNets & CUP. !

‘Live Chat’ Support and new Partner Resources.!

Later in 2014 – Ticketing Module & ‘Relationship Guru’ Email Tools !

The Future of Fundraising"!

Register for free with SimplyGiving.com!

Free design of your first event or donation appeal!

One-on-One Training on V3 (including website audit) !

Email tess@simplygiving.com!