simplifi presentation

STOP RESELLING

START INNOVATING

KELLY LUNSFORD Director of Partnership Strategy Former newspaper Digital Sales Strategy Director

Developed solutions to complement core products and maximize advertisers ROI

Why I am a Simpli.fi advocate & employee

LOCAL IS HOME WE BELIEVE

We support your credibility to sell to your neighbors.

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WE UNDERSTAND LOCAL MARKET CHALLENGES Advertisers need to be

confident in the product they are buying Reps need to be confident in the product they are selling Media companies need to be confident in their partners to provide the training and support needed to be successful

TRANSPARENCY MATTERS

We can only improve what we can see & acknowledge.

WE BELIEVE

INNOVATION IS A TEAM SPORT

We partner with you to produce differentiated offerings.

WE BELIEVE

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HOW SIMPLI.FI MAKES LOCAL WORK

DISPLAY • VIDEO • MOBILE • SOCIAL

The Only Data-Driven Display Platform Built For Local Campaigns

COST EFFECTIVE

DIFFERENTIATED PRODUCTS

TRANSPARENT REPORTING

HIGHLY SUPPORTIVE

THE ONLY DSP BUILT FOR LOCAL

SOLUTIONS PROVIDERS

HIGH PRICE POINTS

HIGHLY SUPPORTIVE

PRE-PACKAGED PRODUCTS

NON-TRANSPARENT

TECHNOLOGY PLATFORMS

COST EFFECTIVE

COMPLEX PRODUCTS

TRANSPARENT REPORTING

NO SUPPORT

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TARGETING AT EVERY LEVEL OF USER ENGAGEMENT

ELEMENT-LEVELTARGETING

AT EVERY POINT OFUSER ENGAGEMENT

INTENT

INTEREST

KEYWORD-LEVEL CONTEXTUAL

SITE RETARGETING

CATEGORY & SUB-CATEGORY CONTEXTUAL

KEYWORD SEARCH RETARGETING

CRM TARGETING

GEO BLOCK DEMOGRAPHIC TARGETING

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STANDARD DEPLOYMENT ACTIVITIES

Strategy Summit Discuss initial offering, internal

and external processes, set sales training schedule

Product Development Value proposition and collateral

development

On-Site Training Sales & AdOps training

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STANDARD DEPLOYMENT ACTIVITIES

Bullseye Sales Enablement Tool Access

Access provided to Bullseye sales enablement tool and ongoing support

Multi-site Deployment Parallel roll-outs in multiple

markets begins

In-Market Support Ride-alongs with sales reps

SIMPLE SOLUTIONS™

We provide a full product suite of white-label solutions to make the selling process easier for your team.

SIMPLY PREMIUM

SIMPLY AUDIENCES

SIMPLY GEO

SIMPLY INTENT

SIMPLY REACH

SALES ENABLEMENT TOOL Interactive, online training curriculum led by Simpli.fi Director of Training Designed to replicate and supplement in-field training activities and ride-alongs Allows for customization of experience for each client, posting announcements and polling of local field reps Allows partners to ensure 24/7, year round access to valuable industry and product specific intelligence

STOP RESELLING START INNOVATING