simple ways to promote your journalism online

David ChristopherDirector of Inbound Marketing

Simple Ways to Promote Your Journalism Online

June 2015

@davidmchris

@davidmchris

Publication’s Readership

Interested People

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People Interested In Your Content

Publication’s Readership

Then

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Publication’s Readership

People Interested In Your Content

Now

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Publication’s Readership

Publication’s Social Networks

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Social Networks

@davidmchris

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Social Networks

@davidmchris

Journalist’s Social

Networks

Publication’s Readership

Social Sharing

Publication’s Social Networks

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Publication’s Readership

Subject’s Audience

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

@davidmchris

Mention in Facebook Post

@ Mention on Twitter

Turn Sources into Shares

@davidmchris

@davidmchris

Publication’s Readership

Subject’s Audience

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Publication’s Readership

Subject’s Audience

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Syndication

@davidmchris

Reference

@davidmchris

Publication’s Readership

Subject’s Audience

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Publication’s Readership

Subject’s Audience

People Searching

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

@davidmchris

Use Google Auto Complete

@davidmchris

@davidmchris

Rank 6th = 3%

Rank 1st = 18%

@davidmchris

CTRL+F = Find

@davidmchris

Publication’s Readership

People Interested In Your Content

Then

@davidmchris

Direct

Search

Social

Referral

Referral

Email

Social

Now

@davidmchris

Diverse Online Traffic Channels for Newspapers

@davidmchris

OKC’s Digital Marketing Conference

Sept 10th & 11th 2015

confluenceconference.org